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S2E3 - Are Gen Z Really Price Sensitive?

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Manage episode 509176687 series 3648872
Content provided by Revenue Management Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Revenue Management Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Pricing Guys, Avy and Michael unpack the myth of blanket price sensitivity across generations.

They dig into how price sensitivity actually shifts by category, why younger buyers hunt discounts on some purchases but pay premiums for convenience, subscriptions, and customization.

Subscribe to the The Pricing Guys Podcast for insights on pricing and revenue management strategies. Don't forget to hit the 🔔 for updates!

Additional Resources:

- 2025 Tariff Pricing Guide - https://revenueml.com/insights/articles/2025_guide_to_tariff_pricing

- 2025 Pricing Scorecard - https://revenueml.com/insights/articles/2025-executive-pricing-survey-scorecard

- Website: revenueml.com

- LinkedIn: https://www.linkedin.com/company/revenue-management-labs/

  continue reading

23 episodes

Artwork
iconShare
 
Manage episode 509176687 series 3648872
Content provided by Revenue Management Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Revenue Management Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Pricing Guys, Avy and Michael unpack the myth of blanket price sensitivity across generations.

They dig into how price sensitivity actually shifts by category, why younger buyers hunt discounts on some purchases but pay premiums for convenience, subscriptions, and customization.

Subscribe to the The Pricing Guys Podcast for insights on pricing and revenue management strategies. Don't forget to hit the 🔔 for updates!

Additional Resources:

- 2025 Tariff Pricing Guide - https://revenueml.com/insights/articles/2025_guide_to_tariff_pricing

- 2025 Pricing Scorecard - https://revenueml.com/insights/articles/2025-executive-pricing-survey-scorecard

- Website: revenueml.com

- LinkedIn: https://www.linkedin.com/company/revenue-management-labs/

  continue reading

23 episodes

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