S2E3 - Are Gen Z Really Price Sensitive?
Manage episode 509176687 series 3648872
In this episode of The Pricing Guys, Avy and Michael unpack the myth of blanket price sensitivity across generations.
They dig into how price sensitivity actually shifts by category, why younger buyers hunt discounts on some purchases but pay premiums for convenience, subscriptions, and customization.
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Additional Resources:
- 2025 Tariff Pricing Guide - https://revenueml.com/insights/articles/2025_guide_to_tariff_pricing
- 2025 Pricing Scorecard - https://revenueml.com/insights/articles/2025-executive-pricing-survey-scorecard
- Website: revenueml.com
- LinkedIn: https://www.linkedin.com/company/revenue-management-labs/
23 episodes