))
S2E2 - Breaking Free from the Discount Trap
Manage episode 507866659 series 3648872
Content provided by Revenue Management Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Revenue Management Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Season 2 of The Pricing Guys kicks off with a deep dive into discounting — one of the most dangerous pricing tactics. Michael and Avy share stories from B2C and B2B markets, showing how discounts reshape expectations, set risky internal benchmarks, and create cycles that are tough to escape once they start. Discover why value-adds and smarter alternatives beat discounting every time.
23 episodes
Share
