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391: Give the People What They Ask For with Walt Maclay

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Manage episode 485616817 series 1431835
Content provided by Collin Stewart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Collin Stewart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In the early days, it’s tempting to say yes to everything, especially if you’re in services and can technically do it all.

But if you want to build a business people refer to, remember, and trust, saying “we do everything” is a fast track to being forgotten.

Walt Maclay learned this the hard way. He didn’t start with a GTM strategy or customer persona. He just started consulting after selling off a previous company. And like many technical founders, he figured the work would come if the skills were strong.

It didn’t. The turning point wasn’t better execution. It was focus.

Highlights include: Selling Worldwide Since 1999 (01:00), Going for What People Ask For (04:00), Specializing and Niching Down (05:37), And more…

Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

  continue reading

480 episodes

Artwork
iconShare
 
Manage episode 485616817 series 1431835
Content provided by Collin Stewart. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Collin Stewart or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In the early days, it’s tempting to say yes to everything, especially if you’re in services and can technically do it all.

But if you want to build a business people refer to, remember, and trust, saying “we do everything” is a fast track to being forgotten.

Walt Maclay learned this the hard way. He didn’t start with a GTM strategy or customer persona. He just started consulting after selling off a previous company. And like many technical founders, he figured the work would come if the skills were strong.

It didn’t. The turning point wasn’t better execution. It was focus.

Highlights include: Selling Worldwide Since 1999 (01:00), Going for What People Ask For (04:00), Specializing and Niching Down (05:37), And more…

Stay updated with our podcast and the latest insights in Outbound Sales and Go-to-Market Strategies!

  continue reading

480 episodes

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