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B2B Placements in Amazon PPC

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Manage episode 504635561 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Michael and Clément dive into the world of Amazon PPC and why 2025 is such an exciting time for advertisers. PPC used to be simple — one bid for everyone, everywhere. Now, with Top of Search, Product Page, and B2B placements, you can target audiences that convert like crazy.

Clément shares how they got early access to B2B in beta, and while it used to be a bit mysterious, it’s now available to everyone with clear data. The numbers are impressive: B2B customers convert almost twice as well, order more units per purchase, and cost less per sale.

They break down strategies for using B2B placements, either with dedicated campaigns or bid adjustments in your existing campaigns. Add Amazon Marketing Cloud audiences on top, and you can stack your targeting for even better results. The key takeaway? B2B is massively underutilized, and testing it could seriously boost your PPC performance.

We’ll see you in The PPC Den!

🦡 Highlights ​​

  • 00:00 - Why 2025 is exciting with Top of Search Product Page and B2B placements

  • 00:56 - Clément talks about early beta access and how B2B data is now clear for everyone

  • 03:02 - B2B customers convert almost twice as much order more units and cost less per sale

  • 05:35 - Strategy ideas make a separate B2B campaign or use bid adjustments in regular campaigns

  • 07:26 - B2B pricing tips using discounts or bulk pricing to catch business customers’ attention

    • 10:31 - Combine B2B with Amazon Marketing Cloud audiences for better targeting watch your bids
    • 15:06 - Takeaway B2B placements work really well and are worth testing in your campaigns
  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Clément Hynaux

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    379 episodes

    Artwork
    iconShare
     
    Manage episode 504635561 series 2625056
    Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

    In this episode, Michael and Clément dive into the world of Amazon PPC and why 2025 is such an exciting time for advertisers. PPC used to be simple — one bid for everyone, everywhere. Now, with Top of Search, Product Page, and B2B placements, you can target audiences that convert like crazy.

    Clément shares how they got early access to B2B in beta, and while it used to be a bit mysterious, it’s now available to everyone with clear data. The numbers are impressive: B2B customers convert almost twice as well, order more units per purchase, and cost less per sale.

    They break down strategies for using B2B placements, either with dedicated campaigns or bid adjustments in your existing campaigns. Add Amazon Marketing Cloud audiences on top, and you can stack your targeting for even better results. The key takeaway? B2B is massively underutilized, and testing it could seriously boost your PPC performance.

    We’ll see you in The PPC Den!

    🦡 Highlights ​​

    • 00:00 - Why 2025 is exciting with Top of Search Product Page and B2B placements

    • 00:56 - Clément talks about early beta access and how B2B data is now clear for everyone

    • 03:02 - B2B customers convert almost twice as much order more units and cost less per sale

    • 05:35 - Strategy ideas make a separate B2B campaign or use bid adjustments in regular campaigns

    • 07:26 - B2B pricing tips using discounts or bulk pricing to catch business customers’ attention

    • 10:31 - Combine B2B with Amazon Marketing Cloud audiences for better targeting watch your bids
    • 15:06 - Takeaway B2B placements work really well and are worth testing in your campaigns
  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Clément Hynaux

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    379 episodes

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