Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Smart Strategies for Branded Spend in Amazon Ads

32:12
 
Share
 

Manage episode 503176657 series 2625056
Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we dive deep into branded campaigns on Amazon PPC with Mike Danford from Adverio. Many clients run 30–70% of their budget on branded spend, but SQPD works differently — it helps you calculate your real share and spot cannibalization.

We break things into buckets like branded search, product defense, and placements, use dashboards and incrementality scores, and even show tricks like looser targeting to land on competitor pages cheaper.

A quick screenshare later shows how to pull a search term report, clean it up, and optimize spend step by step.

We’ll see you in The PPC Den!

🦡 Highlights ​​

00:00 – Intro

02:16 – Amazon PPC: branded spend cycles

07:22 – Bucket analysis, BI dashboards, and incrementality scores

11:00 – Targeting strategies: competitor pages, broad/auto campaigns, and negatives

17:55 – Controlling branded spend and tapering strategies

24:15 – Measuring results with cannibalization and Search Query Performance

30:12 – Final tips and actionable advice for brands

  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Mike Danford

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    372 episodes

    Artwork
    iconShare
     
    Manage episode 503176657 series 2625056
    Content provided by The PPC Den. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The PPC Den or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

    In this episode, we dive deep into branded campaigns on Amazon PPC with Mike Danford from Adverio. Many clients run 30–70% of their budget on branded spend, but SQPD works differently — it helps you calculate your real share and spot cannibalization.

    We break things into buckets like branded search, product defense, and placements, use dashboards and incrementality scores, and even show tricks like looser targeting to land on competitor pages cheaper.

    A quick screenshare later shows how to pull a search term report, clean it up, and optimize spend step by step.

    We’ll see you in The PPC Den!

    🦡 Highlights ​​

    00:00 – Intro

    02:16 – Amazon PPC: branded spend cycles

    07:22 – Bucket analysis, BI dashboards, and incrementality scores

    11:00 – Targeting strategies: competitor pages, broad/auto campaigns, and negatives

    17:55 – Controlling branded spend and tapering strategies

    24:15 – Measuring results with cannibalization and Search Query Performance

    30:12 – Final tips and actionable advice for brands

  • 🦡 Resources & Links

  • -

    Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Mike Danford

    Senior Producer: Nancy Lili Gonzalez

    Podcast Coordinator & Graphic Designer: Sofiia Podash

    Video and Audio Editor: Pedro Moreno

      continue reading

    372 episodes

    Kaikki jaksot

    ×
     
    Loading …

    Welcome to Player FM!

    Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

     

    Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
    Listen to this show while you explore
    Play