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1. Culture Shift – How to make behavioural change inevitable - With Colin Hiles
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Introduction
We’re kicking off Season 6 with a brilliant conversation between Martin and long-time friend and collaborator, Colin Hiles.
Between them, then have spent decades helping leaders and organisations navigate change—but let’s be honest—change is still hard. And we all know the statistic..despite best efforts and well laid out plans… 70% of change initiatives fail to deliver lasting impact.
…and it’s not because people don’t care or aren’t trying hard enough. The truth is, most change efforts fall apart because they’re built on hope, not on systems. We don’t rise to the level of our goals—we fall to the level of our systems. That’s a quote from James Clear that really nails it.
Today we will be discussing The New Science of Change and the Bullseye Approach—a practical, proven framework that flips the way most organisations think about behaviour change.
It’s about moving from big, abstract ambitions to small, high-impact actions—changing what people do in the moments that matter most. And when you get that right—change becomes not just possible, but inevitable.
So whether you’re leading a team, shaping culture, or driving transformation at scale, this episode is for you.
In this episode
- Why most change initiatives fail—and what to do about it
- The hidden traps leaders fall into when driving transformation
- The Bullseye Approach: a new, proven framework for behaviour change
- The three disciplines:
- Diagnose from the Bullseye
- Influence to the Bullseye
- Deliver through the Bullseye Pathway
- The six forces of influence (M.A.T.E.R.S) that drive all human behaviour
- The five-phase pathway for embedding sustainable change
Useful Further Reading & Resources
- Influencer: The New Science of Leading Change by Joseph Grenny et al.
- Atomic Habits by James Clear
- The Power of Habit by Charles Duhigg
- Switch: How to Change Things When Change is Hard by Chip and Dan Heath
- Drive by Dan Pink
- The Culture Code by Daniel Coyle
If you wish to find out more about this approach we will be delighted to see you at Culture Shift event on 8th May.
To find out more and register for this powerful event please click here.
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