A conversation you won’t want to miss with the co-founder of SparkToro and Snackbar Studio Rand Fishkin. Host Tom Schwab talks with the digital marketing visionary for a deep dive into what really matters in modern marketing. Together, they challenge one of the industry’s biggest myths: does more traffic actually lead to more business? Rand, always grounded in data, makes a compelling case that it’s not about reaching more people—it's about reaching the right people.

They explore why podcast interviews, niche engagement, and smart audience intelligence are more effective than chasing viral content. Rand shares how SparkToro identifies ideal audiences and why perfect attribution is a myth that can lead marketers astray. He also unpacks how the internet is shifting toward zero-click platforms and algorithm-driven discovery, making it more important than ever to meet audiences where they already are.

From the death of vanity metrics to the power of meaningful connections, this conversation is packed with actionable insights for anyone tired of spray-and-pray marketing. If you're ready to build real relationships with the people who matter most, this episode offers a clear, data-backed path forward.

Time Stamps From This Episode:

[02:18] Skepticism towards AI and search trends.

[09:15] Quality over quantity in audience reach.

[14:29] The myth of perfect attribution.

[21:03] Survey limitations in marketing data.

[26:25] Zero-click internet.

Resources From This Episode:

[email protected]

linkedin.com/in/randfishkin/

InterviewValet.com