Go offline with the Player FM app!
How to Make Viral Marketing Memes with AI (Live Demo)
Manage episode 511713364 series 3568595
Want to make content with AI? Get the system here: https://clickhubspot.com/rjb
Episode 78: Can bold marketing stunts and radical creativity really shape the success of an AI company? Nathan Lands (https://x.com/NathanLands) is joined by guest host Carly Baker (https://www.linkedin.com/in/carlycbaker)from HubSpot and Varun Anand (https://x.com/vxanand), COO and co-founder at Clay—an AI platform for go-to-market teams.
In this episode, Varun reveals the unconventional approach Clay takes to brand and product—from quirky billboards (inspired by artists like Picasso and Monet) to full-time brand team investments and viral “creative stunts”.. You’ll hear inside stories about building buzz through drone-captured campaigns, rolling out unforgettable real-world events (from Snoop Dogg’s joint roller classes to kung fu film shoots), and the value of hiring people from non-traditional backgrounds. Plus: inventive customer use cases, the philosophy of curiosity in AI, and how Clay pivoted from “fancy spreadsheets” to a leading go-to-market AI solution.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
—
Show Notes:
(00:00) Brand Team Investment Debate
(04:03) Creative Stunt Strategist Hired
(06:39) Importance of IRL Brand Experiences
(10:20) New Grad Rotational Program
(13:21) Natural Curiosity in Interviews
(18:28) Encouraging Curiosity in the AI Era
(19:28) High School Dropout Wins Fields Medal
(24:13) Integrating Tools into Daily Life
(26:03) Redefining Business Ambition with Clay
—
Mentions:
Carly Baker: https://blog.hubspot.com/marketing/author/carly-baker
Varun Anand: https://www.linkedin.com/in/vaanand
Clay: https://www.clay.com/
Notion: https://www.notion.com/
Lovable: https://lovable.dev/
Mindstream: https://www.mindstream.news/
Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw
—
Check Out Matt’s Stuff:
• Future Tools - https://futuretools.beehiiv.com/
• Blog - https://www.mattwolfe.com/
• YouTube- https://www.youtube.com/@mreflow
—
Check Out Nathan's Stuff:
Newsletter: https://news.lore.com/
Blog - https://lore.com/
The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
82 episodes
Manage episode 511713364 series 3568595
Want to make content with AI? Get the system here: https://clickhubspot.com/rjb
Episode 78: Can bold marketing stunts and radical creativity really shape the success of an AI company? Nathan Lands (https://x.com/NathanLands) is joined by guest host Carly Baker (https://www.linkedin.com/in/carlycbaker)from HubSpot and Varun Anand (https://x.com/vxanand), COO and co-founder at Clay—an AI platform for go-to-market teams.
In this episode, Varun reveals the unconventional approach Clay takes to brand and product—from quirky billboards (inspired by artists like Picasso and Monet) to full-time brand team investments and viral “creative stunts”.. You’ll hear inside stories about building buzz through drone-captured campaigns, rolling out unforgettable real-world events (from Snoop Dogg’s joint roller classes to kung fu film shoots), and the value of hiring people from non-traditional backgrounds. Plus: inventive customer use cases, the philosophy of curiosity in AI, and how Clay pivoted from “fancy spreadsheets” to a leading go-to-market AI solution.
Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd
—
Show Notes:
(00:00) Brand Team Investment Debate
(04:03) Creative Stunt Strategist Hired
(06:39) Importance of IRL Brand Experiences
(10:20) New Grad Rotational Program
(13:21) Natural Curiosity in Interviews
(18:28) Encouraging Curiosity in the AI Era
(19:28) High School Dropout Wins Fields Medal
(24:13) Integrating Tools into Daily Life
(26:03) Redefining Business Ambition with Clay
—
Mentions:
Carly Baker: https://blog.hubspot.com/marketing/author/carly-baker
Varun Anand: https://www.linkedin.com/in/vaanand
Clay: https://www.clay.com/
Notion: https://www.notion.com/
Lovable: https://lovable.dev/
Mindstream: https://www.mindstream.news/
Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw
—
Check Out Matt’s Stuff:
• Future Tools - https://futuretools.beehiiv.com/
• Blog - https://www.mattwolfe.com/
• YouTube- https://www.youtube.com/@mreflow
—
Check Out Nathan's Stuff:
Newsletter: https://news.lore.com/
Blog - https://lore.com/
The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
82 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.