Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Hubspot and Hubspot Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hubspot and Hubspot Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Marketing Stunts That Helped this AI Company Raise $100M

30:09
 
Share
 

Manage episode 509205249 series 3568595
Content provided by Hubspot and Hubspot Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hubspot and Hubspot Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Want our database of 100+ Creative AI Use Cases to create your own marketing stunts? Get it here: https://clickhubspot.com/edj

Episode 78: Can bold marketing stunts and radical creativity really shape the success of an AI company? Nathan Lands (https://x.com/NathanLands) is joined by guest host Carly Baker (https://www.linkedin.com/in/carlycbaker)from HubSpot and Varun Anand (https://x.com/vxanand), COO and co-founder at Clay—an AI platform for go-to-market teams.

In this episode, Varun reveals the unconventional approach Clay takes to brand and product—from quirky billboards (inspired by artists like Picasso and Monet) to full-time brand team investments and viral “creative stunts”.. You’ll hear inside stories about building buzz through drone-captured campaigns, rolling out unforgettable real-world events (from Snoop Dogg’s joint roller classes to kung fu film shoots), and the value of hiring people from non-traditional backgrounds. Plus: inventive customer use cases, the philosophy of curiosity in AI, and how Clay pivoted from “fancy spreadsheets” to a leading go-to-market AI solution.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

Show Notes:

  • (00:00) Brand Team Investment Debate

  • (04:03) Creative Stunt Strategist Hired

  • (06:39) Importance of IRL Brand Experiences

  • (10:20) New Grad Rotational Program

  • (13:21) Natural Curiosity in Interviews

  • (18:28) Encouraging Curiosity in the AI Era

  • (19:28) High School Dropout Wins Fields Medal

  • (24:13) Integrating Tools into Daily Life

  • (26:03) Redefining Business Ambition with Clay

Mentions:

Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw

Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

Check Out Nathan's Stuff:

The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

  continue reading

81 episodes

Artwork
iconShare
 
Manage episode 509205249 series 3568595
Content provided by Hubspot and Hubspot Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hubspot and Hubspot Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Want our database of 100+ Creative AI Use Cases to create your own marketing stunts? Get it here: https://clickhubspot.com/edj

Episode 78: Can bold marketing stunts and radical creativity really shape the success of an AI company? Nathan Lands (https://x.com/NathanLands) is joined by guest host Carly Baker (https://www.linkedin.com/in/carlycbaker)from HubSpot and Varun Anand (https://x.com/vxanand), COO and co-founder at Clay—an AI platform for go-to-market teams.

In this episode, Varun reveals the unconventional approach Clay takes to brand and product—from quirky billboards (inspired by artists like Picasso and Monet) to full-time brand team investments and viral “creative stunts”.. You’ll hear inside stories about building buzz through drone-captured campaigns, rolling out unforgettable real-world events (from Snoop Dogg’s joint roller classes to kung fu film shoots), and the value of hiring people from non-traditional backgrounds. Plus: inventive customer use cases, the philosophy of curiosity in AI, and how Clay pivoted from “fancy spreadsheets” to a leading go-to-market AI solution.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

Show Notes:

  • (00:00) Brand Team Investment Debate

  • (04:03) Creative Stunt Strategist Hired

  • (06:39) Importance of IRL Brand Experiences

  • (10:20) New Grad Rotational Program

  • (13:21) Natural Curiosity in Interviews

  • (18:28) Encouraging Curiosity in the AI Era

  • (19:28) High School Dropout Wins Fields Medal

  • (24:13) Integrating Tools into Daily Life

  • (26:03) Redefining Business Ambition with Clay

Mentions:

Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw

Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

Check Out Nathan's Stuff:

The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano

  continue reading

81 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play