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Content provided by Katie Vernoy, Curt Widhalm, and LMFT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Vernoy, Curt Widhalm, and LMFT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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What Do You Have to Offer? How Describing Your Ideal Client Might Be Repelling Good Enough Clients

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Manage episode 499488554 series 3377161
Content provided by Katie Vernoy, Curt Widhalm, and LMFT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Vernoy, Curt Widhalm, and LMFT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What Do You Have to Offer? How Describing Your Ideal Client Might Be Repelling Good Enough Clients

Curt and Katie chat about common mistakes therapists make when writing their websites and directories — especially using “ideal client” language that may turn away the very clients they want to help. They explore how to write therapist website copy that’s client-centered, inclusive, and more effective for attracting referrals.

Key Takeaways:

  • Describing ideal clients too rigidly can unintentionally alienate potential referrals

  • Language should reflect client experiences and therapy process — not just therapist preferences

  • Blog posts are a flexible, strategic way to expand on specialty areas without over-niching

  • Websites should be regularly updated to reflect current practice and make contact easy

Listen to the full episode and access resources:
https://therapyreimagined.com/podcast

Join the Modern Therapist Community:
https://linktr.ee/therapyreimagined

Creative Credits:
Voice Over by DW McCann
Music by Crystal Grooms Mangano

  continue reading

442 episodes

Artwork
iconShare
 
Manage episode 499488554 series 3377161
Content provided by Katie Vernoy, Curt Widhalm, and LMFT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Vernoy, Curt Widhalm, and LMFT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What Do You Have to Offer? How Describing Your Ideal Client Might Be Repelling Good Enough Clients

Curt and Katie chat about common mistakes therapists make when writing their websites and directories — especially using “ideal client” language that may turn away the very clients they want to help. They explore how to write therapist website copy that’s client-centered, inclusive, and more effective for attracting referrals.

Key Takeaways:

  • Describing ideal clients too rigidly can unintentionally alienate potential referrals

  • Language should reflect client experiences and therapy process — not just therapist preferences

  • Blog posts are a flexible, strategic way to expand on specialty areas without over-niching

  • Websites should be regularly updated to reflect current practice and make contact easy

Listen to the full episode and access resources:
https://therapyreimagined.com/podcast

Join the Modern Therapist Community:
https://linktr.ee/therapyreimagined

Creative Credits:
Voice Over by DW McCann
Music by Crystal Grooms Mangano

  continue reading

442 episodes

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