Go offline with the Player FM app!
What Do You Have to Offer? How Describing Your Ideal Client Might Be Repelling Good Enough Clients
Manage episode 499488554 series 3377161
What Do You Have to Offer? How Describing Your Ideal Client Might Be Repelling Good Enough Clients
Curt and Katie chat about common mistakes therapists make when writing their websites and directories — especially using “ideal client” language that may turn away the very clients they want to help. They explore how to write therapist website copy that’s client-centered, inclusive, and more effective for attracting referrals.
Key Takeaways:
Describing ideal clients too rigidly can unintentionally alienate potential referrals
Language should reflect client experiences and therapy process — not just therapist preferences
Blog posts are a flexible, strategic way to expand on specialty areas without over-niching
Websites should be regularly updated to reflect current practice and make contact easy
Listen to the full episode and access resources:
https://therapyreimagined.com/podcast
Join the Modern Therapist Community:
https://linktr.ee/therapyreimagined
Creative Credits:
Voice Over by DW McCann
Music by Crystal Grooms Mangano
442 episodes
What Do You Have to Offer? How Describing Your Ideal Client Might Be Repelling Good Enough Clients
The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy
Manage episode 499488554 series 3377161
What Do You Have to Offer? How Describing Your Ideal Client Might Be Repelling Good Enough Clients
Curt and Katie chat about common mistakes therapists make when writing their websites and directories — especially using “ideal client” language that may turn away the very clients they want to help. They explore how to write therapist website copy that’s client-centered, inclusive, and more effective for attracting referrals.
Key Takeaways:
Describing ideal clients too rigidly can unintentionally alienate potential referrals
Language should reflect client experiences and therapy process — not just therapist preferences
Blog posts are a flexible, strategic way to expand on specialty areas without over-niching
Websites should be regularly updated to reflect current practice and make contact easy
Listen to the full episode and access resources:
https://therapyreimagined.com/podcast
Join the Modern Therapist Community:
https://linktr.ee/therapyreimagined
Creative Credits:
Voice Over by DW McCann
Music by Crystal Grooms Mangano
442 episodes
सभी एपिसोड
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.