Enjoyed this episode? Send me a text!

What happens when the path to freedom looks like the opposite of what everyone tells you it should be? Kate Campbell's journey flips the script on conventional career wisdom in this eye-opening episode of Switchtrack.
A creative entrepreneur who had run her own business for over 20 years, Kate faced the hard reality that her passion project—Wonderlust, a creative thinking business with workshops and a membership community—wasn't growing as she'd hoped. Despite her deep belief in the transformative power of curiosity and creativity, convincing others to invest in something "fun" proved an uphill battle.
The most remarkable part of Kate's story isn't just her decision to seek employment after decades of self-employment, but how quickly the universe responded. On the very first day of casually browsing job listings, she discovered a role that seemed made for her: Innovation Strategist at a brand agency. The position leveraged everything she loved about her own business—creative thinking, ideation, workshops—but within a team structure that provided what she didn't realise she'd been missing.
Kate's candid reflections on what surprised her most reveal a powerful paradox: despite working longer hours away from home, she now has more energy than before. "I think that's because I've fulfilled something that maybe wasn't being fulfilled before," she explains. For those contemplating their own pivot, her advice refreshingly avoids the typical "take the leap" clichés. Instead, she suggests simply dipping your toe in to see what else might be possible—the exact approach that led to her finding fulfillment in the most unexpected place.
Connect with Kate here
Support the show

Have you ever felt trapped by the daily grind and responsibilities, shrunk yourself to 'fit in' or followed the rules then realised they didn't bring you the success or happiness you'd been promised? Tick, tick and tick. My life had plateaued, my unused potential was wasting away and I felt powerless to change anything. I wanted to escape but instead of running away, I decided that ordinary is optional, and I could DECIDE to live authentically, put FUN back on the agenda and do more of the things that made me feel alive. This podcast is one of them and through these conversations I'd love nothing more than to be able to help you do the same!

Fancy a quick chat? Book a connection call with me and let's see if I can help you disrupt your own status quo with a little coaching.

Stay in the loop! sign up to my Mischief Mail newsletter at here
Grab yourself a Mischief-Maker t-shirt and join our community!
You can also find me on Instagram @themischiefmovement or LinkedIn and let's start a conversation. Who knows? Maybe we can shake things up and start making mischief together!

(Feeling inspi...