137. How to Build a Scalable Offer That Won't Burn You Out
Manage episode 499710728 series 3574386
Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.
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How to Build a Scalable Offer That Won't Burn You Out
Sales feel hard? It’s probably not your content. Or your consistency. Or even the algorithm.
You’ve likely got a shitty offer problem. 😳
Not shitty because you don’t care or lack expertise. Shitty because it’s vague, bloated, or trying to please everyone. Which means it converts no one.
In this episode, I walk you through the 12 elements that make an offer actually work, so it sells on repeat, attracts aligned clients, and gives you breathing room instead of burnout.
This is the exact offer strategy I use with my 6- and 7-figure clients inside Business Accelerator and Millionize Mastermind. It’s clear, it’s simple, and it works, whether you're trying to hit your first 100k or scale past a million.
Grab a pen. Or a sticky note. You’re going to want to rewrite some things.
In this episode, we cover:
- (00:34) Why good offers still flop (and what to do instead)
- (02:32) The client clarity test that most people skip
- (03:51) How to create a promise that makes people stop scrolling
- (06:14) Milestones, mechanisms, and messaging that build real trust
- (11:12) Pricing that reflects your value, not your imposter syndrome
- (13:10) Why your offer needs urgency, without the BS
- (15:18) The “without” formula that makes your offer magnetic
🎁 Grab the free Messaging Workbook mentioned
Your next step to turning a meh offer into a magnetic one - working on how you talk about your offer.
Download your free workbook 👉 www.deirdremartin.ie/messagingworkbook
🔁 Want to go deeper into talking about your offer?
🎙️ [Episode 135] 6 Stories Every Business Owner Needs to Attract More Clients
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138 episodes