Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

Think your client journey is fine as it is? Think again.

Most coaches, consultants, and service-based business owners are losing revenue every single week — not because they don’t have leads, but because they’re leaking them.

In this episode of the Master Your Business Podcast, I’ll show you why a clear, mapped-out client journey is the secret weapon to scaling your business profitably — without burnout, without chasing new leads, and without working 24/7.

You’ll hear real-world examples, including:

• A service provider who went from 300k to over 1 million
• A beauty salon owner who replicated her 5-star client experience across locations
• Why "more leads" is not the answer if your client experience is broken

Highlights of this episode:

(00:35) Why most service businesses are leaking revenue

(02:39) How mapping your journey can boost referrals

(03:05) What happens when your team helps design the experience

(04:19) The 4 core phases of a profitable client journey

(06:56) The myth of “needing more leads” to grow

(08:57) Small tweaks that can double retention rates

(09:46) Using the Customer Journey Map Template to simplify and scale

📌 Free Resource Mentioned:

📥 Grab your free Customer Journey Map Template & Checklist here: www.deirdremartin.ie/journey-map

🎧 Recommended Listening:

Episode 100 – How to Successfully Apply the Find-Win-Keep Strategy with Ian Golding

If this episode fired you up, Ian Golding will blow your mind. In episode 100, we explore the customer experience strategy used by global brands — and how you can apply it to build loyal, high-value clients in your own business.

Episode 75 – Client Love: How to Keep Them Coming Back with Irresistible Offers

For deeper insights into the “Retention & Referral” phase of your client journey, head to episode 75. It’s packed with practical ways to turn happy clients into repeat buyers and brand advocates.

🎧 Listen now and start plugging the leaks in your business today.

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The Master Your Business Podcast Show Notes

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“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

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