In the fifth episode of The Launch Plan podcast, we continue the lead generation trail from the previous episode with how to use quizzes for lead segmentation and course retention.

What happens when you have a lead? How can you learn more about your leads? How do use that intelligence to create new courses or other info products? How can you use quizzes to help you with segmenting your leads and how can you use quizzes to improve course retention and completion?

These are what we discuss inside this episode specifically for online course creators. Everyone talks about segmenting your audience. The question however is HOW can I do it? What if the tool you use for segmenting your audience can also help your students complete their courses (and give you shining testimonials)?

We have someone that's been practicing the art of using quizzes for segmentation and leveling-up her online courses. She is an ex-CIO turned entrepreneur that is building a program and a community. Join Karthik in this conversation with Trudy Rankin.

Full Show Notes
Visit designyourthinking.com/lp005 for the complete show notes and worksheets.
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