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The Launch Plan Podcast

Karthik Vijayakumar

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The podcast is all about online product launches for creators, small business owners, and entrepreneurs. On the show, we discuss and deconstruct online product launches with guests that are launching online courses, podcasts, masterminds, coaching, and all kinds of services from copywriting to fashion. The podcast comes out in seasons with each season focused on a specific topic. In Season 1 of the podcast we focus on online courses, diving into topics like cohort-based courses, email market ...
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Welcome to The Entrepreneur Ride Along Podcast with Jake Lang. Follow along with me on the entrepreneurial journey as I learn, fail, and grow while testing, scaling and starting new businesses.Along the way I will be scaling my online business, starting new online businesses, and talking to other entrepreneurs to learn exactly what they did to build their business.
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Join Dr. Laura Jaget as she guides and encourages you on how to master ADULTING. If you feel lost, scared, or overwhelmed, or are looking for motivation and perspective, you will enjoy these soothing and optimistic conversations designed to help take the fear out of adulting! Subscribe and learn HOW TO LIFE!
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Today, I am excited to interview Chris Ronzio of Trainual.com. Chris talks through the process of validating, launching, and scaling Trainual, a software program that helps companies build out their “business playbook” to document and organize company processes, people, onboarding, training, and operations. Chris provides a blueprint breaking down …
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This marks the 110th episode of the How To Life podcast! I just completed the 3rd year of this podcast, and I thought I would give you a 2022 year-in-review. We had some great interviews about self-care, business, personal development, communication… health. As well as some basic life skills, of course. So here is a highlight reel of all the past y…
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This one is in a very different direction than the last few. We are talking about your health today. Particularly your gut health. And since we are just about through the holiday gorge, you may be remorseful about what you have been eating and are ready to hit the reset button on your eating habits and metabolism. My guest today is Karin Bangart. A…
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Since the last show was a What Can I Do With My Life episode, I thought I would give you another one since we are kind of on a role with that. Today’s episode is about what it takes to become a speech therapist, a rewarding and versatile job. And here is talk about that is my guest, certified speech-language pathologist, Rose Griffin, Rose has been…
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Struggling to sell your info products? One of the biggest reasons why many solopreneurs don't sell enough is because they hit a wall. They think that it's hard to sell (or that their products are not good enough). Many creators give up. The wall feels overwhelming. But the wall is not made of concrete. You can break the wall (If you know how). Beca…
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#107: This is going to be another segment of the unofficial What Can I Do With My Life series. I have a few of these where people come on and talk about their jobs; what it entails, how to become it, what it can offer you, etc. If you are a good writer, this episode may be particularly interesting to you. I am speaking with Karthik Vijayakumar who …
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Why do clients NOT buy? Clients, like all humans, are predictably irrational. That's something we know, thanks to Dan Ariely. But why do we chase them away? Well, chasing clients away sounds more irrational than them not buying. But why will business owners chase away clients? We want clients to come and buy our products and services. That's why we…
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Have you ever wondered why some YouTube Ads work (and many don't)? The holiday season is closing in, and every business wants to make the most of it. Facebook and YouTube are littered with Ads. You want to make the most of this season as a course creator, freelancer, or infopreneur. Somewhere in the corner of your mind, you are asking yourself this…
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We are continuing on talking about business. If you have your own business or want to start one, even as a side hustle, everyone could use a little support. Today’s topic is about using YouTube for your business. So many of us use social media these days -mostly socially. And it seems easy and self-explanatory. Right? Seems like everyone can do it.…
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How many times have you bought something that’s not on your shopping list? That lipstick or that sneaker that you bought last week. Perhaps it was a chocolate that you snagged while standing in the queue to buy groceries. Or maybe it's something else you bought. Apparently, impulse buying accounts for between 40 and 80% of purchases. But that's wha…
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Why do clients buy? The biggest question on any entrepreneur's mind is this. What makes people buy? The answer is pretty straight forward today, as opposed to a few years back. They buy something to fix a problem. Even iPhone buyers but their expensive Apple gadgets to fix problems. Sometimes the problem could be a functional one (like, "safe from …
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Are you trying to sell products or services? For a long time, people who sold were considered cheaters and swindlers. These were the time when men went around on horsebacks and carriages from one town to another selling "stuff." The only goal these people had was to make money. This trend continued in the 20th century with newspaper ads. From big, …
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Do you have an online business, podcast, or a blog? You have a website that you are proud of. And you invest your time and money into making it even better. You put in a lot of effort in creating content. There are opt-in forms that collect leads that power your business. There is much going on with running an online business or creating content wi…
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Are your Optin Pages converting enough? Optin pages are the lifeblood of businesses. Okay, I agree traffic is king. But how does that matte if the sentries don't open the gates to the castle? The highway is bustling with traffic. But if you don't have proper exits and giant signboards to your megastore, your store is a haunted place. You ain't gonn…
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Is podcast guesting on your to-do list? Maybe you have already given it a try. As business owners, we are always in the look out for ways to get more customers. You have some of the best products or services, and you just want more of the right people to look at your wares. A greater exposure entails a greater chance of making more sales and more c…
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You are about to hear an interview with MV Braverman who is here to talk about how to reach out to someone you don’t know and…ask. You know, “the ask”. Whether it is a sales call, or you would like to inquire about working for them, or working for their company, making a “cold-call” can be an unpleasant and intimidating situation. But it is a tacti…
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Today, I am excited to interview Karthik Vijayakumar of designyourthinking.com. Karthik shows us how he used his expertise working in product marketing and product management to start his business. Karthik Vijayakumar Case Study Karthik is featured in my new book Use Your Job to Quit Your Job. Below is the case study from the book where Karthik is …
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Is your podcast guesting strategy not working? Podcast guesting is one of the most effective strategies to generate leads and build a brand. Depending on the podcast, this strategy can help you generate short term leads and benefit from the long tail too. If you've not had a great experience so far, this episode is for you. Generating leads as a po…
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Today, I am excited to interview Steven Foust of ncosupport.com and cutoffscores.com. Steven shows us how he used his past job, even though he had retired from the military over twenty years ago, and built the business that has now allowed him to leave his corporate day job and pursue entrepreneurship full-time. Steven Foust Case Study Steven is fe…
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Do you want to attract unlimited leads as a podcast guest? Small business owners and solopreneurs oftentimes run their businesses with limited resources. Be it traffic, lead generation, marketing funnels, or sales, you do it all yourself. But if podcast guesting is one of the strategies you've used to build your brand and grow your audience, you ha…
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Today, I am excited to interview Rose Griffin of abaspeech.org. Rose shows us how she used her expertise as a speech-language pathologist and turned it into a full-time business dedicated to helping, teaching, and training speech language pathologists. Rose Griffin Case Study Rose is featured in my new book Use Your Job to Quit Your Job. Below is t…
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We are continuing on with the theme of being in business for yourself. In the last episode, we talked about how to know when it is time to switch jobs. If that hit home and you are thinking about trying to create your own online business or your own side hustle, I have some help here for you. Trudy Rankin, from Online Business Lift Off, is here to …
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Do you want to start a podcast for business? If you are a small business owner or solopreneur that's interested in podcasting, read this carefully. It could be that you already have a podcast, or maybe you are thinking of starting a podcast for business. You like podcasting and you are interested in using it to grow your business. You should stop t…
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Today, I am excited to interview Allison Strickland of ATStudybuddy.com. Allison shows us how she used her expertise working as an athletic trainer, passing the BOC Exam, to build her business ATStudyBuddy. Allison Strickland Case Study Allison is featured in my new book Use Your Job to Quit Your Job. Below is the case study from the book where All…
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Do you want to start a podcast? You perhaps know that there are over 5.2 million podcasts today. Yet you want to start a podcast. You have decided to put in the work to do what it takes to start a podcast. Perhaps that what got you here. Or maybe you've been listening to this podcast and decided to start a podcast for your business, just like we do…
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How do you know when it is time to switch jobs? Have you ever asked yourself this question? Today we are talking about job satisfaction. Not so long ago, the way people approached their jobs was often... stoically. They had a job, it provided sustenance, and that is just what they did every day for 40 years whether they liked it or not. These days,…
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Today, I am excited to interview Vickie Velasquez. Vickie shows us how she used the skills she learned working in project management to build a portfolio of successful businesses. Vickie Velasquez Case Study Vickie is featured in my new book Use Your Job to Quit Your Job. Below is the case study from the book where Vickie is featured. This comes di…
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Do you struggle sending emails that get responses? Businesses need leads. But if you just focus on lead generation, you can end up with a heap of useless email addresses or phone numbers. It's not just about leads. You need high-quality leads. Your need people that are highly likely to do business with you. But how do you find high-quality leads? F…
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Today, I am excited to interview Kevin Namaky of gurulocity.com. Kevin shows us how he used his expertise in brand management to create a business selling trainings and workshops. Kevin Namaky Case Study Kevin is featured in my new book Use Your Job to Quit Your Job. Below is the case study from the book where Kevin is featured. This comes directly…
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Are you struggling with traffic or customers? Leads and clients are the lifeline of a business. When you have enough of them, you are good. And when there is a consistent flow of leads and clients, your business is healthy. But where do you get leads from in the first place? You need traffic. For an offline business, we use the term footfall. What …
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Today, Tony Bacigalupo is my guest and he and I will be talking about how to make friends and socialize better. Tony is a master at bringing people together. He started Manhanten's first co-working space and discovered how fun it is to bring people together and watch how friends and relationships are created. He has been helping people start co-wor…
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Today, I am excited to interview David Shriner-Cahn of smashingtheplateau.com. David shows us how he used his expertise working as a finance executive in the non-profit sector to start his consulting business. David now teaches consultants how to create their own businesses in his membership community at Smashing The Plateau. David Shriner-Cahn Cas…
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Are your lead magnets working well? Lead magnets are the reason why people get on to your email list. Businesses of all sizes have used lead magnets as an entry point for newer clients. At least, that's what they hope to see. Leads in, clients out. But does it work well in your business? Or, are your lead magnets being ignored by your website visit…
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Today, I am excited to interview Chris Nelson of bondinvestmentmentor.com Chris shows us how he used his expertise working as a Chief Investment Officer in the banking industry to start his online business where he now offers coaching, advising, and courses to banking executives. Chris Nelson Case Study Chris is featured in my new book Use Your Job…
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Are you giving your clients what they want? Businesses of all sizes put out tiny magnets to attract the right clients. But magnets attract only iron filings. Your clients are not iron filings. They are gold. And magnets don't attract gold. Yet, businesses have wasted priceless resources creating resources that attract the wrong clients. If you have…
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In the last podcast I published, Episode 100, I told you that I would be taking a break. And at the time I said it would be two or three weeks. Well, that has turned into three months, but I needed it. So this episode, Episode 101 of the HOW TO LIFE podcast is called, It Is Okay To Take A Break. And it is. Sometimes you need it. What happens if you…
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Want to start an online business but don't know where to start? Want to build and scale a business that will help you achieve your dream of financial freedom and live the entrepreneurial lifestyle full time? Use your 9-5 day job to build your online business and become financially free so that you can live the entrepreneurial lifestyle full time. I…
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2021 was my best year yet, with total revenue of $167,051 for the year. In this episode, I am providing a breakdown of my blog income report. This is a breakdown of the revenue, expenses, and profit from my niche websites. I will give you some insight behind the scenes into what I am doing with each of my niche websites, detailing what happened dur…
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What is the cost of not nailing your message? Millions, if not billions, if you're a big business. If you're a small business like ours, it could be devastating. That's because the wrong message doesn't just hurt a small business but kills it. Because the price you pay is not just losing new clients but finding and managing the wrong clients. Not n…
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Have you been struggling with your marketing? You've learned about the different marketing frameworks, looked at marketing case studies from big and small companies. Maybe you even think that your marketing plan is good enough. Even if none of these resonate with you, answer one question - do you want to make more sales? If your answers to any of t…
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On The Launch Plan podcast, we help solopreneurs, small businesses, and creators launch successful online courses, memberships, and other info products. How? It turns out that ‘quitting the hamster wheel’ was wrong. You see it was never about the wheel (or getting off of it). It was always about the hamster. A cute little hamster running inside a w…
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How well do you understand your market? How much time did it take for you to get a grasp of your market? In this episode of The Launch Plan podcast, we help you understand your market FAST without having to do extensive market research. We don't intend to suggest you skip market research completely. But if you are a solopreneur or small business, t…
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#100- Welcome to my party! I am celebrating 100 episodes of helping you learn How To Adult! We are all on this adulting journey together, and I am not the only one with information to share. In this episode, I want you to know that we are all striving, learning, overcoming, and achieving throughout our lives. Everyone is. You can never know it all.…
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#99- This is another one of my NO-Fear episodes because we are going to break down the concept of credit cards, explain their many benefits, really highlight the potential downside, explain how and why so many people get into credit card debt, and how to avoid that. It really just comes down to understanding how this tool works. And who better to e…
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#98_ Today we are talking about the benefits of EMDR therapy. We are talking about mental health and how to overcome things that may be holding you back from being the best version of yourself. There are many ways to achieve good mental health. There are many different types of therapies. Different things work for different people. I would like to …
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In this episode of The Entrepreneur Ride Along Podcast, we learn how to start writing a sales page from scratch, without using any templates. This is the exact technique used by the world’s greatest copywriters. In today’s episode, we are joined by Karthik Vijayakumar of designyourthinking.com. Karthik is a professional copywriter and solopreneur. …
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#97 - Today’s topic is about how to face the fear of change. Things are always changing. They have to so that we can grow and expand. Honestly, you would be pretty bored if you didn’t shake it up once in a while. Change can be exciting but the unfamiliar is definitely uncomfortable at first. And sometimes, that discomfort may be so bad that you kin…
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#96 - Today we are talking about SELF CARE. That’s right. Putting yourself first. Looking out for number one. Creating boundaries. Ooooh, that feels uncomfortable, doesn’t it? It sounds so…selfish. To be selfish is considered a negative trait. We have put it in our heads that if we have responsibilities to others and we take some time for ourselves…
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Are you ready for the monthly Storytime edition? March 1 is an especially great day for me because it is my daughter’s birthday, so this story is for her. It doesn't matter how old you get, you are never too old for a bedtime story. Today I am reading Madeline, by Ludwig Bemelmans. Why did I love this story so much? I was obsessed with it and all o…
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#95- Parenting a special needs child is a skill that you really cannot train for. No matter how much you try to prepare for adulthood, there are some things that can really throw you for a loop. One of those things is parenthood. That is hard enough. But a whole new set of challenges that you may be facing now is being a parent to a special needs c…
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