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Welcome to The Entrepreneur Ride Along Podcast with Jake Lang. Follow along with me on the entrepreneurial journey as I learn, fail, and grow while testing, scaling and starting new businesses.Along the way I will be scaling my online business, starting new online businesses, and talking to other entrepreneurs to learn exactly what they did to build their business.
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Today, I am excited to interview Chris Ronzio of Trainual.com. Chris talks through the process of validating, launching, and scaling Trainual, a software program that helps companies build out their “business playbook” to document and organize company processes, people, onboarding, training, and operations. Chris provides a blueprint breaking down …
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Struggling to sell your info products? One of the biggest reasons why many solopreneurs don't sell enough is because they hit a wall. They think that it's hard to sell (or that their products are not good enough). Many creators give up. The wall feels overwhelming. But the wall is not made of concrete. You can break the wall (If you know how). Beca…
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Why do clients NOT buy? Clients, like all humans, are predictably irrational. That's something we know, thanks to Dan Ariely. But why do we chase them away? Well, chasing clients away sounds more irrational than them not buying. But why will business owners chase away clients? We want clients to come and buy our products and services. That's why we…
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Have you ever wondered why some YouTube Ads work (and many don't)? The holiday season is closing in, and every business wants to make the most of it. Facebook and YouTube are littered with Ads. You want to make the most of this season as a course creator, freelancer, or infopreneur. Somewhere in the corner of your mind, you are asking yourself this…
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How many times have you bought something that’s not on your shopping list? That lipstick or that sneaker that you bought last week. Perhaps it was a chocolate that you snagged while standing in the queue to buy groceries. Or maybe it's something else you bought. Apparently, impulse buying accounts for between 40 and 80% of purchases. But that's wha…
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Why do clients buy? The biggest question on any entrepreneur's mind is this. What makes people buy? The answer is pretty straight forward today, as opposed to a few years back. They buy something to fix a problem. Even iPhone buyers but their expensive Apple gadgets to fix problems. Sometimes the problem could be a functional one (like, "safe from …
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Are you trying to sell products or services? For a long time, people who sold were considered cheaters and swindlers. These were the time when men went around on horsebacks and carriages from one town to another selling "stuff." The only goal these people had was to make money. This trend continued in the 20th century with newspaper ads. From big, …
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Do you have an online business, podcast, or a blog? You have a website that you are proud of. And you invest your time and money into making it even better. You put in a lot of effort in creating content. There are opt-in forms that collect leads that power your business. There is much going on with running an online business or creating content wi…
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Are your Optin Pages converting enough? Optin pages are the lifeblood of businesses. Okay, I agree traffic is king. But how does that matte if the sentries don't open the gates to the castle? The highway is bustling with traffic. But if you don't have proper exits and giant signboards to your megastore, your store is a haunted place. You ain't gonn…
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Is podcast guesting on your to-do list? Maybe you have already given it a try. As business owners, we are always in the look out for ways to get more customers. You have some of the best products or services, and you just want more of the right people to look at your wares. A greater exposure entails a greater chance of making more sales and more c…
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Today, I am excited to interview Karthik Vijayakumar of designyourthinking.com. Karthik shows us how he used his expertise working in product marketing and product management to start his business. Karthik Vijayakumar Case Study Karthik is featured in my new book Use Your Job to Quit Your Job. Below is the case study from the book where Karthik is …
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Is your podcast guesting strategy not working? Podcast guesting is one of the most effective strategies to generate leads and build a brand. Depending on the podcast, this strategy can help you generate short term leads and benefit from the long tail too. If you've not had a great experience so far, this episode is for you. Generating leads as a po…
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Today, I am excited to interview Steven Foust of ncosupport.com and cutoffscores.com. Steven shows us how he used his past job, even though he had retired from the military over twenty years ago, and built the business that has now allowed him to leave his corporate day job and pursue entrepreneurship full-time. Steven Foust Case Study Steven is fe…
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Do you want to attract unlimited leads as a podcast guest? Small business owners and solopreneurs oftentimes run their businesses with limited resources. Be it traffic, lead generation, marketing funnels, or sales, you do it all yourself. But if podcast guesting is one of the strategies you've used to build your brand and grow your audience, you ha…
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Today, I am excited to interview Rose Griffin of abaspeech.org. Rose shows us how she used her expertise as a speech-language pathologist and turned it into a full-time business dedicated to helping, teaching, and training speech language pathologists. Rose Griffin Case Study Rose is featured in my new book Use Your Job to Quit Your Job. Below is t…
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Do you want to start a podcast for business? If you are a small business owner or solopreneur that's interested in podcasting, read this carefully. It could be that you already have a podcast, or maybe you are thinking of starting a podcast for business. You like podcasting and you are interested in using it to grow your business. You should stop t…
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Today, I am excited to interview Allison Strickland of ATStudybuddy.com. Allison shows us how she used her expertise working as an athletic trainer, passing the BOC Exam, to build her business ATStudyBuddy. Allison Strickland Case Study Allison is featured in my new book Use Your Job to Quit Your Job. Below is the case study from the book where All…
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Do you want to start a podcast? You perhaps know that there are over 5.2 million podcasts today. Yet you want to start a podcast. You have decided to put in the work to do what it takes to start a podcast. Perhaps that what got you here. Or maybe you've been listening to this podcast and decided to start a podcast for your business, just like we do…
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Today, I am excited to interview Vickie Velasquez. Vickie shows us how she used the skills she learned working in project management to build a portfolio of successful businesses. Vickie Velasquez Case Study Vickie is featured in my new book Use Your Job to Quit Your Job. Below is the case study from the book where Vickie is featured. This comes di…
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Do you struggle sending emails that get responses? Businesses need leads. But if you just focus on lead generation, you can end up with a heap of useless email addresses or phone numbers. It's not just about leads. You need high-quality leads. Your need people that are highly likely to do business with you. But how do you find high-quality leads? F…
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Today, I am excited to interview Kevin Namaky of gurulocity.com. Kevin shows us how he used his expertise in brand management to create a business selling trainings and workshops. Kevin Namaky Case Study Kevin is featured in my new book Use Your Job to Quit Your Job. Below is the case study from the book where Kevin is featured. This comes directly…
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Are you struggling with traffic or customers? Leads and clients are the lifeline of a business. When you have enough of them, you are good. And when there is a consistent flow of leads and clients, your business is healthy. But where do you get leads from in the first place? You need traffic. For an offline business, we use the term footfall. What …
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Today, I am excited to interview David Shriner-Cahn of smashingtheplateau.com. David shows us how he used his expertise working as a finance executive in the non-profit sector to start his consulting business. David now teaches consultants how to create their own businesses in his membership community at Smashing The Plateau. David Shriner-Cahn Cas…
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Are your lead magnets working well? Lead magnets are the reason why people get on to your email list. Businesses of all sizes have used lead magnets as an entry point for newer clients. At least, that's what they hope to see. Leads in, clients out. But does it work well in your business? Or, are your lead magnets being ignored by your website visit…
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Today, I am excited to interview Chris Nelson of bondinvestmentmentor.com Chris shows us how he used his expertise working as a Chief Investment Officer in the banking industry to start his online business where he now offers coaching, advising, and courses to banking executives. Chris Nelson Case Study Chris is featured in my new book Use Your Job…
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Are you giving your clients what they want? Businesses of all sizes put out tiny magnets to attract the right clients. But magnets attract only iron filings. Your clients are not iron filings. They are gold. And magnets don't attract gold. Yet, businesses have wasted priceless resources creating resources that attract the wrong clients. If you have…
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Want to start an online business but don't know where to start? Want to build and scale a business that will help you achieve your dream of financial freedom and live the entrepreneurial lifestyle full time? Use your 9-5 day job to build your online business and become financially free so that you can live the entrepreneurial lifestyle full time. I…
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2021 was my best year yet, with total revenue of $167,051 for the year. In this episode, I am providing a breakdown of my blog income report. This is a breakdown of the revenue, expenses, and profit from my niche websites. I will give you some insight behind the scenes into what I am doing with each of my niche websites, detailing what happened dur…
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What is the cost of not nailing your message? Millions, if not billions, if you're a big business. If you're a small business like ours, it could be devastating. That's because the wrong message doesn't just hurt a small business but kills it. Because the price you pay is not just losing new clients but finding and managing the wrong clients. Not n…
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How well do you understand your market? How much time did it take for you to get a grasp of your market? In this episode of The Launch Plan podcast, we help you understand your market FAST without having to do extensive market research. We don't intend to suggest you skip market research completely. But if you are a solopreneur or small business, t…
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Have you been struggling with your marketing? You've learned about the different marketing frameworks, looked at marketing case studies from big and small companies. Maybe you even think that your marketing plan is good enough. Even if none of these resonate with you, answer one question - do you want to make more sales? If your answers to any of t…
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On The Launch Plan podcast, we help solopreneurs, small businesses, and creators launch successful online courses, memberships, and other info products. How? It turns out that ‘quitting the hamster wheel’ was wrong. You see it was never about the wheel (or getting off of it). It was always about the hamster. A cute little hamster running inside a w…
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In this episode of The Entrepreneur Ride Along Podcast, we learn how to start writing a sales page from scratch, without using any templates. This is the exact technique used by the world’s greatest copywriters. In today’s episode, we are joined by Karthik Vijayakumar of designyourthinking.com. Karthik is a professional copywriter and solopreneur. …
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I just sold one of my websites for $95,000. Today, I will tell you all about how to sell a website, how I flipped my website for $95,000, and I will give you a review of Empire Flippers (the broker I used to sell my business). The business is the "Pomsky Owners Association". A business I started in 2017 as a website to practice my SEO. The website …
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Book marketing is new to me. I'm learning a lot! In today's episode, I share what's working, and what's not, when marketing my book Step One. Step One: The Surprisingly Simple Process To Research, Validate, And Choose The Perfect Online Business launched in September of 2021. The launch went great, I sold over 120 copies in the first month and hit …
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Update time! If you listened to Episode 29 of The Entrepreneur Ride Along Podcast, you heard all about my business AssociatePI and the struggles it has faced this year. I am turning this business around in 2022. In today's episode I talk all about my plan, my strategies, and thoughts going into the next year to scale this business back to an $8,000…
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For the first time EVER, I ran a Black Friday promotion on my insurance education business. From Friday through Monday, just four days, I sold over 25 online courses and generated OVER $6,000 in revenue. The promotion took me less than one hour to put together. Which means I made $6,000 in revenue from one hour of work. It was an eye opening experi…
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$18,547 is a lot of money. No one can argue that. That is how much money I paid in legal fees to dispute a cease and desist against my business AssociatePI, my business selling online courses in the insurance industry. It was, by far, the biggest mistake of my entrepreneurial career. This is a follow up episode to Episode 32 of The Entrepreneur Rid…
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Businesses have changed so much over the years, back in the 19th and 20th centuries, it took a village to start a business. The 21st century has been a lot different today. All it takes is a computer connected to the internet. Well, that statement can put me in trouble because you'll say, hey, the computer and the internet are just the tools and yo…
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In this episode, I have a conversation with Wesley Henderson. Wesley is the founder of Draftedlegal.com, and an attorney of Henderson & Henderson Attorneys at Law, a law firm he founded with his brother . Wesley is an attorney and entrepreneur. In today's episode, Wesley talks us through a few simple steps that we can take to legally protect our bu…
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In this episode, I have a conversation with Steven, the host of The Adventures in Online Business Podcast. We talk all about my entrepreneurial journey, discussing what I have learned over nearly a decade of starting and scaling online businesses. We talk about my book, Step One, and how I learned the methodology taught in the book from my real exp…
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How to create effective and engaging online courses? That's our focus today in this episode of The Launch Plan. When I was a kid going to school, I remember my mother sitting down with me every evening, asking me to recollect everything I learned that day. It was fun. But hardly did I know that it was a part of the learning process. I never imagine…
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In this episode of The Launch Plan, we will learn how our guest expanded her physical business by creating online courses. Do you have a physical business? Maybe you are a crafter, or you make handmade toys or run a food business. Can you leverage the power of the internet to expand our business? Specifically, can you create online courses to grow …
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No matter how good your online courses or info products are, if your business is not backed by a strong set of values and purpose, the party may not last long. In the sixth episode of The Launch Plan podcast, we focus on helping you create a purpose driven business. You started a business online. You teach online through courses and other info prod…
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In this episode, I break down my book launch process and describe how to launch a non-fiction book. This is the exact process I used to get 120+ sales and 25 five-star reviews in one month. This is the exact process I used for my book Step One. Step One launched on September 1st 2021. Within the first month (launch month) Step One accomplished the …
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Wow...this was an expensive quarter. Total operating expenses of $6,563. What happened?! In this episode I will breakdown my real revenue and expenses for each one of my websites. I will give you some insight behind the scenes into what I am doing with each blog, what happened during the last quarter, and how I plan to continue scaling. In total, m…
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Uh-oh... Things are not looking good with my business AssociatePI. Is it time to sound the alarms? It was an AWFUL quarter for AssociatePI. My worst quarter of performance since 2017. Only $6,151 in revenue this quarter from AssociatePI. That means I sold less than 10 courses per month. In this episode, I breakdown what went wrong and I provide a f…
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In this episode I am providing a breakdown of my blog income report, a breakdown of the revenue, expenses, and profit from my niche websites. This income report is for quarter one 2021. In total, this was a pretty solid quarter. My business generated $19,064 in revenue which resulted in $14,358 in profit. That is a pretty good start to the year for…
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Today, I am excited to interview Kevin Davis of Ourketogeniclife.com. Kevin talks about his online business in the keto diet niche and his journey of starting his medical practice as a physician assistant. I've used Kevin as a case study in a number of my blogs, because there is so much opportunity in the diet niche (especially the Keto niche) and …
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In the fifth episode of The Launch Plan podcast, we continue the lead generation trail from the previous episode with how to use quizzes for lead segmentation and course retention. What happens when you have a lead? How can you learn more about your leads? How do use that intelligence to create new courses or other info products? How can you use qu…
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