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The Sherwood's from !! ROYALTY AUTO SERVICE !! Talk the Future of the Industry

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Manage episode 513524026 series 3472465
Content provided by MRSM Productions and Jeff Compton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MRSM Productions and Jeff Compton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Like the show? Show your support by using our sponsors.
Promotive can help you find your dream job.
Touch HERE to see open jobs.

Need to update your shop systems and software? Try Tekmetric HERE


In this episode, Jeff welcomes Sherwood Cook II and Sherwood Cook III of Royalty Auto for an in-depth conversation at ASTA 2025. The trio highlights the importance of advocacy in the automotive industry, emphasizing honest communication and putting the customer’s safety and best interests first. They discuss the current challenges facing independent shops, from the technician shortage to the escalating costs of tools and access to training, and explore ways to attract and retain the next generation of technicians.

Timestamps:
00:00 "Safety Over Inconvenience Prioritized"

05:41 "Rapid Channel Success Explained"

11:12 "Sharing Training for Struggling Techs"

18:27 "Passion for Lifelong Training"

22:16 Micah's Creative Remote Control Hack

30:24 Streamlined Auto Service Conversations

35:31 "Assessing Vehicle Needs Insightfully"

39:45 The Dilemma of Discounting

43:11 "Practical Repairs Over Perfection"

48:44 Passionate Mechanic's Reflection

57:09 "Mentors, Survival, and Tool Humor"

01:00:51 "First Tools and Truck Shop"

01:04:14 Budget Tools vs Premium Quality

01:08:34 Bought Used Scanner, Regret Depreciation

01:14:47 Tech Industry Workforce Shortage

01:22:30 Hands-On Summer Skills Camp


Follow/Subscribe to the show on social media!
TikTok - https://www.tiktok.com/@jeffcompton7
YouTube - https://www.youtube.com/@TheJadedMechanic
Facebook - https://www.facebook.com/profile.php?id=100091347564232

  continue reading

131 episodes

Artwork
iconShare
 
Manage episode 513524026 series 3472465
Content provided by MRSM Productions and Jeff Compton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MRSM Productions and Jeff Compton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Like the show? Show your support by using our sponsors.
Promotive can help you find your dream job.
Touch HERE to see open jobs.

Need to update your shop systems and software? Try Tekmetric HERE


In this episode, Jeff welcomes Sherwood Cook II and Sherwood Cook III of Royalty Auto for an in-depth conversation at ASTA 2025. The trio highlights the importance of advocacy in the automotive industry, emphasizing honest communication and putting the customer’s safety and best interests first. They discuss the current challenges facing independent shops, from the technician shortage to the escalating costs of tools and access to training, and explore ways to attract and retain the next generation of technicians.

Timestamps:
00:00 "Safety Over Inconvenience Prioritized"

05:41 "Rapid Channel Success Explained"

11:12 "Sharing Training for Struggling Techs"

18:27 "Passion for Lifelong Training"

22:16 Micah's Creative Remote Control Hack

30:24 Streamlined Auto Service Conversations

35:31 "Assessing Vehicle Needs Insightfully"

39:45 The Dilemma of Discounting

43:11 "Practical Repairs Over Perfection"

48:44 Passionate Mechanic's Reflection

57:09 "Mentors, Survival, and Tool Humor"

01:00:51 "First Tools and Truck Shop"

01:04:14 Budget Tools vs Premium Quality

01:08:34 Bought Used Scanner, Regret Depreciation

01:14:47 Tech Industry Workforce Shortage

01:22:30 Hands-On Summer Skills Camp


Follow/Subscribe to the show on social media!
TikTok - https://www.tiktok.com/@jeffcompton7
YouTube - https://www.youtube.com/@TheJadedMechanic
Facebook - https://www.facebook.com/profile.php?id=100091347564232

  continue reading

131 episodes

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