Dusty Holcomb’s story begins on a farm, where the simple truth that “cows need milking 365 days a year” instilled an unshakable work ethic. Those early lessons in responsibility and persistence carried into his entrepreneurial ventures as a child—creating a town newspaper at eight and running a landscaping business by eleven. These formative experiences shaped a lifelong commitment to connecting hard work with meaningful purpose.

After spending 21 years at AAA and nearly three decades in corporate leadership, Dusty developed a leadership philosophy centered on “connecting the dots” between what people do and why it matters. He emphasizes that clarity comes first, followed by alignment, and only then can execution succeed. This clarity-first approach helps leaders address common pain points such as feeling isolated, becoming bottlenecks in decision-making, or struggling with gaps between vision and reality.

Throughout his journey, forum groups provided Dusty with critical support during times of challenge and transition. These peer groups not only offered perspective but also helped him refine his own path as a leader. He also draws on timeless insights like Viktor Frankl’s reminder that, regardless of circumstances, leaders can always choose their response.

Today, through The Arcus Group, Dusty is focused on multiplying leadership impact at scale, aiming to empower 100 million leaders around the world. By equipping leaders with the tools to connect purpose, clarity, and execution, he is helping reshape how organizations inspire and engage their teams. His journey serves as both a reminder and a roadmap: leadership rooted in values can transform not only organizations but the lives of the people within them.

Please visit www.internationalfacilitatorsorganization.com to learn more about Mo Fathelbab and International Facilitators Organization (IFO), a leading provider of facilitators and related group facilitation services, providing training, certification, marketing services, education, and community for peer group facilitators at all stages of their career.