Abstract: This article presents a framework for cultivating an organizational culture that supports continuous learning within the context of achieving work goals and objectives. Drawing on literature from the fields of organizational learning, knowledge management, and adult education, the article outlines challenges to integrated learning and work. It proposes reframing learning as an inherent job responsibility, providing flexible learning pathways customized to individual needs, and protecting dedicated time for focused development. Metrics and practices for measuring progress are discussed, emphasizing multidimensional indicators beyond traditional training metrics. The value of sustained executive sponsorship to fully institutionalize learning is also covered. Case examples are used throughout to demonstrate practical application. The overarching aim is to establish habits and structures where ongoing skill development naturally occurs through daily work, empowering individuals and teams to adapt continuously to changing needs.