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The Future of Building Products: AI, Innovation, and Market Evolution with Nick Pesl
Manage episode 498461120 series 3566040
Customer service excellence creates unshakable loyalty in the building materials industry, ensuring you're always the first choice for your clients.
• Windows and doors are often the first budget items cut in new construction, despite being critical to home efficiency and comfort
• Upgrading front doors provides one of the highest returns on investment for home remodels
• Product innovation remains essential for manufacturers to stay competitive in the marketplace
• Kolbe's new vacuum insulated glass outperforms triple pane while reducing weight
• Their new door system accommodates panels up to 10' wide and 12' tall with easy operation
• Sales remains relationship-driven despite technological changes
• When hiring salespeople, look for self-starters who are hungry, ambitious and willing to travel
• AI shows promise for customer service, product design, and visualization tools
• Companies should focus on doing one segment exceptionally rather than being average at everything
• Digital marketing is shifting from Google (down to 18% of searches) to Instagram and Pinterest
• Personal brands of salespeople amplify company reach when properly leveraged
• Building strong team culture helped overcome seemingly insurmountable COVID challenges
Visit our website at gritblueprint.com for more tools, training, and industry content.
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Chapters
1. Customer Service as a Competitive Edge (00:00:00)
2. Nick's Journey at Colby Window (00:05:30)
3. Windows and Doors: The Undervalued Upgrade (00:09:00)
4. Product Innovation and Market Trends (00:14:25)
5. Driving Sales Success in Today's Market (00:19:52)
6. The Role of AI and Technology (00:24:25)
7. Growth Strategies and Marketing Evolution (00:27:55)
8. Grit in Action: Overcoming COVID Challenges (00:31:25)
56 episodes
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