Hardware store manager Bryan Scott shares how embracing AI and e-commerce analytics has transformed his small retail business into a competitive, future-ready operation. Using technical skills from his web development background, he's implementing innovative approaches to customer data analysis, store merchandising, and business operations that keep his independent store relevant in a challenging market.
• Bryan manages Southern Tool Supply after transitioning from a web development background
• Analyzes e-commerce data to track customer search patterns, viewing habits, and browsing behavior
• Uses search trend data to inform strategic merchandising decisions in the physical store
• Leverages Do it Best's resources and training programs for independent retailers
• Implements ChatGPT daily for tasks like email writing, data analysis, and sales forecasting
• Overcame initial resistance by framing AI as "just another tool" like the physical tools they sell
• Emphasizes that keeping up with technology is easier than catching up later
• Warns against becoming the "Blockbuster or Kodak" of hardware retail by refusing to evolve
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