Building Materials Clash of The Titans | Todd Tomalak on Paradigm Industry Insiders
Manage episode 513792048 series 3566040
The market may be down in Q3 2025, but the data tells a different story about what's coming in 2026.
Stefanie and Todd unpack why home‑equity access is up 38% this year, why that capital hasn’t hit jobsites yet, and how a surge in windows and doors could create a 2021-style scramble as early as next year. If you sell to or through pros, this is the map for what’s about to move.
Stefanie shares her five-part BLEND playbook for independents to stay relevant, which you won't want to miss.
Topics we cover:
• Market softness set against rising home-equity extraction
• Deferred demand building in windows and doors through 2027
• Pros as channel kingmakers and the labor bottleneck
• Independents’ path: brand, leverage, experience, niche, digital
• E‑commerce up despite softer orders; research shifts online
• Decentralization vs scale in post-acquisition execution
• QXO vendor simplification, price leadership, AI investment
• Lowe’s marketplace, builder focus, and footprint advantage
• Measure pro digital draw rate and close the loop with AI search
• Training to de-risk complex, high-margin installs
Be sure to subscribe to your favorite podcast platforms or YouTube and follow the Grit Blueprint podcast to catch more stories and insights from the building industry.
Watch the Video Version
Catch this episode of The Grit Blueprint Podcast on YouTube:
👉 Stefanie Couch on YouTube
Subscribe to Built to Win
Get exclusive insights, tools, and updates from Grit Blueprint, designed to help you lead and win in the building industry.
👉 Subscribe to Built to Win
Connect with Stefanie Couch & Grit Blueprint
Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com
👉 What Is Grit Blueprint?
Grit Blueprint is a media and growth company for the building industry. We help ambitious businesses in the building materials and construction industries grow through visibility, storytelling media, and smart systems.
...
Chapters
1. Setting The Stakes: Digital And AI (00:00:00)
2. Market Snapshot: Softness And Deferral (00:01:29)
3. Home Equity And The Coming Unlock (00:03:50)
4. Windows & Doors Supercycle Math (00:05:04)
5. Pros Rule The Channel (00:07:00)
6. HELOC-Funded Spillover Spend (00:09:50)
7. Independents: Adapt Or Get Niche (00:11:47)
8. BLEND: Brand, Leverage, Experience, Niche, Digital (00:13:39)
9. Pandemic Lessons And Omnichannel Habits (00:15:46)
10. Training The Next Gen Counter Pro (00:17:25)
11. Vertical Integration Risk And Reward (00:19:35)
12. Clash Of Titans: HD, Lowe’s, QXO (00:21:37)
13. Price Leadership, AI, And Vendor Focus (00:24:27)
14. Centralize vs Decentralize: What Wins? (00:26:30)
15. Lowe’s Marketplace And Footprint Edge (00:28:30)
16. Follow The Pro Online Draw Rate (00:30:45)
17. Search Shifts To AI Assistants (00:32:33)
18. Picking A Winner: Jury Still Out (00:34:24)
19. Closing And Calls To Subscribe (00:36:10)
71 episodes