A Brand That Sells: Mastering B2B Branding with Stefanie Couch
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Chapters
1. Why Branding Is Essential (00:00:00)
2. Defining Brand: More Than Logos (00:03:32)
3. The Psychology Behind Branding (00:09:10)
4. Building Materials Branding Matters (00:15:40)
5. Branding Takes Time: The Decades Game (00:22:08)
6. Common Objections to Branding (00:26:11)
7. Employer Branding & Talent Attraction (00:33:23)
8. Key Takeaways For Brand Building (00:39:14)
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