In this episode of The Future of Fandom, Miheer Walavalkar, CEO and co-founder of LiveLike, sits down with Bo Han, Chief Commercial Officer at Transmit, to explore the evolving dynamics of live sports consumption and monetisation. Bo shares insights from his journey at Twitter, Buzzer, and now Transmit, diving deep into how real-time fan engagement, personalisation, and streaming innovation are reshaping the sports media landscape. This is a must-listen for anyone passionate about future-proofing fan experiences and monetisation models.

What You'll Learn in This Episode

>> Why real-time attention is the most valuable currency in live sports

>> How Gen Z consumes sports differently—and what that means for engagement strategies

>> The shift from linear TV to streaming and its impact on monetisation

>> The role of AI and personalisation in delivering fan-first ad experiences

>> Why the future of sports media is about scalable, non-intrusive monetisation formats

Meet Our Guest

Bo Han is the Chief Commercial Officer at Transmit, leading commercial strategy for advanced in-stream advertising across digital video. Formerly founder and CEO of Buzzer and Director of Content Partnerships at Twitter, he’s a seasoned executive reshaping the future of live content monetisation.

About the Host

Miheer Walavalkar is the CEO and co-founder of LiveLike, a fan engagement platform powering experiences for global giants like the NBA, UEFA, and FOX. He’s a recognised industry leader transforming how audiences interact with content in real time.

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