In this special episode of The Future of Fandom, hosts Miheer Walavalkar and Samuel Westberg sit down with sports media veteran Peter Hutton to explore the evolving business case for fan engagement and gamification. They dive into how fan data, community-building, and interactive experiences are reshaping loyalty, monetisation, and broadcast strategies across the industry.

What You'll Learn in This Episode

>> Why capturing first-party fan data is essential for monetisation and long-term growth

>> How private equity evaluates sports properties using audience insight and engagement metrics

>> The limitations of relying solely on social media platforms for fan relationships

>> Practical examples of gamification driving deeper fan retention and loyalty

>> Why even smaller leagues and emerging sports must prioritise direct fan engagement

Meet Our Guest

Peter Hutton is a seasoned sports media executive with decades of experience leading major networks including Eurosport and Meta. Now an advisor and board member to global sports organisations, he shares unique insights on the future of fan engagement and broadcasting.

About the Hosts

Miheer Walavalkar is the CEO and Co-founder of LiveLike, a leading fan engagement tech company powering billions of interactions for major sports and media brands.

Samuel Westberg is CRO and Co-founder of LiveLike and CEO of LaSource, blending deep sports industry experience with strategic innovation across media and technology.

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