Kara Baker, Senior Director at TMRW Sports, joins Miheer Walavalkar, CEO and co-founder of LiveLike, to unpack how TGL (Tomorrow's Golf League) is redefining digital fan engagement. This new indoor golf league created by Tiger Woods and Rory McIlroy crafts immersive experiences to monetising user journeys, and Kara shares what it takes to build a next-gen sports league for younger audiences. Discover the strategies behind TGL's explosive debut and what's next for community-driven fandom.

What You'll Learn in This Episode

>> Why TGL prioritised education and user data in its launch season
>> How cross-team collaboration fuels TGL’s digital success
>> The framework Kara uses to filter innovation by value and impact
>> How fan engagement functions as an evolving ecosystem, not just features
>> TGL’s strategy for converting unknown users into loyal advocates

Meet Our Guest

Kara Baker is Senior Director of Digital Product and Operations at TMRW Sports. With a background spanning NBC Sports and digital strategy, Kara is pioneering tech-driven sports entertainment that meets the expectations of today’s fan.

About the Host

Miheer Walavalkar is the CEO and co-founder of LiveLike, a fan engagement platform powering experiences for global giants like the NBA, UEFA, and FOX. He’s a recognised industry leader transforming how audiences interact with content in real time.

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