In this special edition of The Future of Fandom, the mics are turned around as hosts Miheer Walavalkar and Samuel Westberg become the guests. They dive deep into how artificial intelligence is reshaping fan engagement, from breaking down organisational silos to launching LiveLike's new AI assistant, Genie. A must-listen for sports and media professionals navigating the future of loyalty and fan data.

What You'll Learn in This Episode

>> Why fan engagement needs to be built brick by brick—not with one-off gimmicks.

>> How AI tools like Genie help sports brands scale content and streamline workflows.

>> The importance of breaking down organisational silos for a unified fan experience.

>> Practical examples of how AI can save time and drive smarter decision-making.

>> The mindset shift needed to adopt AI responsibly and effectively.

Meet our guests

Miheer Walavalkar is the CEO and Co-founder of LiveLike, a leading fan engagement tech company powering billions of interactions for major sports and media brands.

Samuel Westberg is CRO and Co-founder of LiveLike and CEO of LaSource, blending deep sports industry experience with strategic innovation across media and technology.

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Connect with Miheer Walavalkar on LinkedIn

Connect with Samuel Westberg on LinkedIn