In this episode of The Fresh CrEd Podcast, we sit down with Cathy Burns, the visionary CEO of the International Fresh Produce Association, at the heart of the Global Produce and Floral Show in Anaheim. Cathy gives us an insider's view of orchestrating one of the produce industry's most pivotal gatherings, blending insights with anecdotes from the event floor.

Cathy's conversation takes us through the vibrant corridors of the show, weaving stories of innovation, technology, and the spirited people behind them. She dives into the essence of what makes these events more than just exhibitions – they are incubators for ideas and partnerships shaping the future of our plates.

Beyond the bustling show, Cathy discusses the power of advocacy in the produce world. It's not just about having a seat at the table; it's about creating new ones. She talks passionately about grassroots movements and strategic policy engagement, crucial elements in steering the course of the industry towards a healthier, more sustainable future.

As we close this enriching episode, we extend our gratitude to those who support and drive our journey: Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association. Their commitment not only fuels our podcast but also nurtures the growth and reach of the produce community.

Join us for this engaging episode with Cathy Burns on The Fresh CrEd Podcast, and be part of a conversation that's more than just talk – it's about transforming how we think about and consume produce. Remember to like, subscribe, and share if you're ready to dig deeper into the world of fresh produce.

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