In this captivating episode of Fresh CrEd, streamed live from the bustling Global Produce and Floral Show in Anaheim, California, we dive into a narrative that spans continents and redefines innovation. Our guest, Raul Fernandez of Thx! Dreams, brings a story that intertwines global experiences with groundbreaking agricultural advancements.
Raul's journey is nothing short of remarkable. Born in Costa Rica, raised in Argentina, and having lived across diverse cultures, his global perspective is a mosaic of unique insights. This episode traverses his intriguing path, from his early beginnings in various countries to spearheading pivotal changes in the produce industry.
Raul recounts his pivotal role at Chiquita, where his creativity and problem-solving skills led to notable industry advancements. But it's his current venture with Thx! Dreams that truly captures the essence of his mission – a commitment to revolutionizing how we view and support farmworkers globally.
This conversation isn't just about agricultural innovation; it's a deeper exploration of social responsibility and sustainability. Raul eloquently discusses the importance of connecting consumers with the real stories behind their food, transforming the agricultural narrative into one of community, support, and empathy.
Join hosts Craig Slate and Ed Bertaud as they navigate this inspiring journey, uncovering the layers of passion and drive that fuel Raul's vision. His dedication to empowering communities and reshaping the agricultural industry will leave you both enlightened and inspired.
As we wrap up this engaging episode, we extend our heartfelt gratitude to our partners: Law's Logistics, Real Time Intelligence, Thx! Dreams, Sunfed, IFCO, Full Tilt Marketing, and the International Fresh Produce Association. Your support is invaluable in helping us bring these insightful and entertaining stories from the world of produce.
Stay tuned for more episodes from the show, where the fascinating stories of leaders and innovators in the produce world continue to unfold.