Why do certain thoughts feel impossible to shake?

Why does your brain keep looping on self-doubt, worry, or fear—especially when you know those thoughts aren’t helping?

In this short but powerful mini-episode, we unpack the neuroscience of salience—your brain’s “this matters” tagging system—and how it fuels mental chatter, emotional suffering, and stuck patterns.

Inspired by insights from Dr. Ethan Kross’s book Chatter, this episode explores:

• What salience is (and why it’s not your fault you keep looping)
  
• How emotion, repetition, and focus train your brain to prioritize unhelpful thoughts
  
• How to shift the loop by redirecting your attention—on purpose

If you’ve ever wondered why old beliefs, inner critics, or identity doubts keep resurfacing… this concept might change everything.
You’re not broken—your inner voice mechanism might just be glitching and running a pattern that's making you feel that way.

The best news is, when you understand salience, you can help train your brain to run new patterns — patterns that will help you stop looping and start building the life you actually want to be living.

Cited resource:

• Chatter: The Voice In Our Head, Why It Matters and How To Harness It by Ethan Kross

If this episode resonated with you, please take a moment to share it with someone who might find it helpful.

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Life can be so much more than we think. And that's where we start - with your thinking. See how your thoughts have been holding you back, and how mindset tools can help you cut through the noise and move forward.
At the end of the day, we have one life.

How do you want to live yours?

Think about it.

And then, let's get to work.

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