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Content provided by Maria Ross. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maria Ross or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Lane Byrum: When Lack of Empathy Costs Your Company Millions
Manage episode 511828861 series 2868844
Content provided by Maria Ross. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maria Ross or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
How much better does taking an empathetic approach impact not just your leadership, but your ability to bring the right products and services to market nd truly connect with your ideal customers? Turns out, it can help you avoid costly advertising campaign failures!
Today I talk with Lane Byrum, EQ coach and Director of Corporate Accounts for Five Capitals. Lane shares one of the most powerful stories I've ever heard about blending business with human connection, how empathy got real for him in that moment, and how it changed the team and consumer. He also gives a great example of how one company wasted millions of dollars on a brand-damaging ad campaign that missed the mark when it failed to dive deeper into empathy for your target audience - and how they put ego aside, took responsibility, and re-did the research to launch a breakthrough campaign instead! We discuss how empathy helps you break away from putting people into labels and boxes to form better connections. He shares three ways to get curious without sounding like you are interrogating someone. And Lane shares how to use empathy as a tool in a healthy, compassionate way with four steps to engage in a deeper connection at work - or at home!
To access the episode transcript, please search for the episode at TheEmpathyEdge.com
Listen for…
- The research project that made empathy real for Lane.
- Why empathy is first and foremost about acknowledging, not fixing or solving.
- Key steps to engage in a deeper connection with others.
- How to use empathy and storytelling as a tool.
"You have to be courageous in these times, because there are a lot of reasons why you shouldn't (be) that sound right, - until you use courage and empathy, you won't understand how wrong those reasons are." — Lane Byrum
Episode References:
- Always Like a Girl Campaign and Super Bowl ad from Leo Burnett
About Lane Byrum: EQ Coach and Director of Corporate Accounts, Five Capitals
Lane brings 18 years of experience in qualitative research with Fortune 500 companies, and now devotes his work to developing emotionally intelligent leaders and teams. As an Enneagram Type 2, Lane’s approach blends deep self-awareness and empathy to create lasting growth—one conversation at a time. Whether through individual coaching or team training, he helps leaders tune into their inner wisdom and the people they lead to build truly human-centered organizations.
Connect with Lane:
Five Capitals: fivecapitals.net
LinkedIn: linkedin.com/in/lanebyrum
Connect with Maria:
Get Maria's books on empathy: Red-Slice.com/books
Learn more about Maria's work: Red-Slice.com
Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross
Take the LinkedIn Learning Course! Leading with Empathy
LinkedIn: Maria Ross
Instagram: @redslicemaria
Facebook: Red Slice
Threads: @redslicemaria
Get your copy of The Empathy Dilemma here- www.theempathydilemma.com
Keynote Speakers and Conference Trainers: Get your free Talkadot trial and enjoy this game changer for your speaking business! www.share.talkadot.com/mariaross
289 episodes
Share
Manage episode 511828861 series 2868844
Content provided by Maria Ross. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Maria Ross or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
How much better does taking an empathetic approach impact not just your leadership, but your ability to bring the right products and services to market nd truly connect with your ideal customers? Turns out, it can help you avoid costly advertising campaign failures!
Today I talk with Lane Byrum, EQ coach and Director of Corporate Accounts for Five Capitals. Lane shares one of the most powerful stories I've ever heard about blending business with human connection, how empathy got real for him in that moment, and how it changed the team and consumer. He also gives a great example of how one company wasted millions of dollars on a brand-damaging ad campaign that missed the mark when it failed to dive deeper into empathy for your target audience - and how they put ego aside, took responsibility, and re-did the research to launch a breakthrough campaign instead! We discuss how empathy helps you break away from putting people into labels and boxes to form better connections. He shares three ways to get curious without sounding like you are interrogating someone. And Lane shares how to use empathy as a tool in a healthy, compassionate way with four steps to engage in a deeper connection at work - or at home!
To access the episode transcript, please search for the episode at TheEmpathyEdge.com
Listen for…
- The research project that made empathy real for Lane.
- Why empathy is first and foremost about acknowledging, not fixing or solving.
- Key steps to engage in a deeper connection with others.
- How to use empathy and storytelling as a tool.
"You have to be courageous in these times, because there are a lot of reasons why you shouldn't (be) that sound right, - until you use courage and empathy, you won't understand how wrong those reasons are." — Lane Byrum
Episode References:
- Always Like a Girl Campaign and Super Bowl ad from Leo Burnett
About Lane Byrum: EQ Coach and Director of Corporate Accounts, Five Capitals
Lane brings 18 years of experience in qualitative research with Fortune 500 companies, and now devotes his work to developing emotionally intelligent leaders and teams. As an Enneagram Type 2, Lane’s approach blends deep self-awareness and empathy to create lasting growth—one conversation at a time. Whether through individual coaching or team training, he helps leaders tune into their inner wisdom and the people they lead to build truly human-centered organizations.
Connect with Lane:
Five Capitals: fivecapitals.net
LinkedIn: linkedin.com/in/lanebyrum
Connect with Maria:
Get Maria's books on empathy: Red-Slice.com/books
Learn more about Maria's work: Red-Slice.com
Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross
Take the LinkedIn Learning Course! Leading with Empathy
LinkedIn: Maria Ross
Instagram: @redslicemaria
Facebook: Red Slice
Threads: @redslicemaria
Get your copy of The Empathy Dilemma here- www.theempathydilemma.com
Keynote Speakers and Conference Trainers: Get your free Talkadot trial and enjoy this game changer for your speaking business! www.share.talkadot.com/mariaross
289 episodes
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Similar to The Empathy Edge
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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