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Why Skyrocketing Impressions Are Killing Your Clicks (The AI Overview Effect)

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Manage episode 480236370 series 3561734
Content provided by Sturm Media LLC and Edward Sturm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sturm Media LLC and Edward Sturm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

E667: Nathan Latka shares a startling 16-month Google Search Console screenshot: his impressions are skyrocketing… but his clicks are decreasing.

This is a real-life example of what happens when Google’s AI Overviews take hold.

Then - how to avoid this.

But not JUST how to avoid this… how to actually make AI Overviews, ChatGPT, Gemini, and other AIs recommend your brand - instead of disrupt it.

Don’t end up on the wrong side of history.

🔎 The LinkedIn Post - https://www.linkedin.com/feed/update/urn:li:activity:7323451839914348545/

⭐️ Pareto SEO: The 20% of SEO That Matters - https://edwardsturm.com/articles/pareto-seo/

▶️ How to Find Money-Making Keywords in the Travel Niche - https://www.youtube.com/watch?v=njpklk69HSQ

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Viral SEO Case Study 00:33 Analyzing the SEO Dilemma 01:44 Expert Insights and Explanations 03:14 Impact of AI on SEO 03:46 Targeting Transactional Keywords 04:46 Technical SEO Essentials 06:47 Actual Rankings for Transactional Keywords

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#aioverviews #searchengineoptimization #marketingnews

  continue reading

666 episodes

Artwork
iconShare
 
Manage episode 480236370 series 3561734
Content provided by Sturm Media LLC and Edward Sturm. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sturm Media LLC and Edward Sturm or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

E667: Nathan Latka shares a startling 16-month Google Search Console screenshot: his impressions are skyrocketing… but his clicks are decreasing.

This is a real-life example of what happens when Google’s AI Overviews take hold.

Then - how to avoid this.

But not JUST how to avoid this… how to actually make AI Overviews, ChatGPT, Gemini, and other AIs recommend your brand - instead of disrupt it.

Don’t end up on the wrong side of history.

🔎 The LinkedIn Post - https://www.linkedin.com/feed/update/urn:li:activity:7323451839914348545/

⭐️ Pareto SEO: The 20% of SEO That Matters - https://edwardsturm.com/articles/pareto-seo/

▶️ How to Find Money-Making Keywords in the Travel Niche - https://www.youtube.com/watch?v=njpklk69HSQ

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Viral SEO Case Study 00:33 Analyzing the SEO Dilemma 01:44 Expert Insights and Explanations 03:14 Impact of AI on SEO 03:46 Targeting Transactional Keywords 04:46 Technical SEO Essentials 06:47 Actual Rankings for Transactional Keywords

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#aioverviews #searchengineoptimization #marketingnews

  continue reading

666 episodes

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