Best Edward Sturm Podcasts (2025)

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Google August Spam Update Explained: SEO Volatility & Early Insights 7:01

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7h ago7:01

7:01

E785: Google’s August Spam Update is underway - and it’s already causing massive SEO volatility across sites worldwide. I break down what’s happening, how Semrush is calling it a “Google Quake,” and what early insights we can pull from the data. We’ll cover: - What Google says this update is targeting - How volatility is at record highs (9.3/10!) -…

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Why SEO in Other Languages Is So Much Easier (and How to Do It Right) 54:47

20h ago54:47

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E784: Most people think SEO in other languages is harder… but the truth is, it’s actually way easier. I’m joined by SEO, Ayoub Rhillane. We break down why ranking in French, Arabic, and other non-English markets can be so much faster, the common mistakes businesses make, and how to use keywords, hreflang, and backlinks the right way. We also go dee…

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Does Cloudflare Hurt SEO? Google (and SEOs) Respond 11:27

2d ago11:27

11:27

E783: Everyone freaked out after hearing the “bad neighborhood” test where dedicated IP addresses massively outperformed shared hosting in SEO rankings. Today, I’m following up with the claim that Cloudflare’s shared IP addresses could pose a serious SEO risk. I break down a shocking case study where a site lost almost all of its rankings overnight…

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Parasite SEO, Press Releases & Manipulating AI Overviews 1:10:25

3d ago1:10:25

1:10:25

E782: My guest, Harpreet Singh, discovered the AI Overviews press release manipulation trick. In this episode, we share some of the most controversial and underrated SEO tactics of 2025 - including parasite SEO and how $6 press releases can shape what Google, ChatGPT, and Perplexity say about your brand. We break down: - Parasite SEO and why it sti…

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Inside Chrome’s Secret Semantic Engine: Chunking, Embeddings & AI Search 7:48

4d ago7:48

7:48

E781: We look at Chrome’s internal search system. Chris Long explains Dan Petrovic (Dejan SEO)’s analysis of how Chrome breaks down web pages and stores information using chunking and embeddings. Topics include: - How Chrome’s document chunker splits pages into smaller sections - The embedding system that stores browsing history in vector form - Ho…

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Control Your Destiny with SEO: Shortening Sales Cycles with Google Snippets 8:25

5d ago8:25

8:25

E780: SEO strategy for Google snippets - learn how to control your brand narrative, dominate “People Also Ask,” and shorten sales cycles. I show you how to use FAQ snippets and search features to position your business as the clear choice. You’ll discover: - How to use Google snippets to boost SEO and conversions - Why PR + SEO together build autho…

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Beating Google with AI SEO, Brand Signals & Obnoxiously Long Titles 1:23:28

6d ago1:23:28

1:23:28

E779: How well does AI content rank? I sit down with Mike Friedman from The SEO Pub to break down what’s really working in SEO right now - from AI-generated content and brand authority signals to the underrated power of ridiculously long title tags. We talk about: - Why AI SEO still works (and where it fails) - How brand building beats backlinks in…

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How HubSpot Lost Its SEO Crown - And What You Can Learn 7:24

7d ago7:24

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E778: HubSpot once dominated organic search with 24 million monthly clicks from Google. Today, that number has plummeted to just 4.2 million - and they have already been overtaken by mere startups. I break down why HubSpot’s traffic collapsed and the critical role topical authority plays in SEO. You’ll learn: - Why HubSpot’s “blog about everything”…

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Buying Backlinks: Smart SEO Strategy or Dangerous Gamble? 12:31

8d ago12:31

12:31

E777: Are paid backlinks the ultimate SEO shortcut… or a dangerous trap that could tank your rankings? I break down the heated debate from the SEO community about whether buying backlinks is ever worth the risk. We’ll cover: - Why some marketers swear by $500+ “high quality” backlinks - The dangers of cheap link farms and PBNs - What Google actuall…

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Why Images Might Be Hurting Your SEO (Lessons from 6M Visitors) 8:19

9d ago8:19

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E776: Most people assume images at the top of a blog post or landing page improve SEO. In reality, the opposite can often be true. I explain when images help and when they actually hurt your search performance. You’ll discover: - Why top-of-funnel content often performs better without a big header image. - How bottom-of-funnel landing pages should …

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5.5M Monthly Visitors in 2 Months: The AI SEO Playbook 10:54

11d ago10:54

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E775: 5.5M monthly organic visitors in just 2 months?! I break down one of the craziest SEO growth stories I’ve ever seen - a site that scaled from ~300K visitors to 5.5M, fueled by smart AI content strategies. You’ll learn: - How AI content can drive massive organic traffic - The role of EEAT (experience, expertise, authoritativeness, trustworthin…

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The Truth About Backlinks: Why You Don’t Need Hundreds to Rank 6:31

12d ago6:31

6:31

E774: Backlinks are one of the most misunderstood parts of SEO. You’ll often hear that “backlinks are everything” - but that’s simply not true. I break down when backlinks actually matter, when they don’t, and why most businesses already have enough authority to rank without spending endless hours chasing links. You’ll learn: - Why backlinks are ov…

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Niche SEO That Brings Readers: Poetry, Short Stories & Creative Blogs 15:47

13d ago15:47

15:47

E773: I break down how to use niche SEO to actually bring an audience to your work. You’ll hear real keyword examples (like “poetry about sadness” and “short stories in space”) that are wide open on Google right now - and how to target them so your writing or products or services gets discovered. I’ll show you: - How to find low-competition keyword…

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LLMs.txt Is Dead? Why AI Bots Aren’t Listening 7:15

14d ago7:15

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E772: LLMs.txt was hyped as the next big thing in SEO - but are AI bots even using it? I break down fresh research from Adobe’s SEO Strategist, Flavio Longato, that exposes the reality: GPT, Claude, and Perplexity aren’t crawling your LLMs.txt at all. I’ll share the data, explain why this “AI SEO” tactic is dead on arrival, and reveal two unique st…

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The #1 SEO Mistake Still Killing Rankings in 2025 10:40

15d ago10:40

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E771: Are you still making the biggest SEO mistake of 2025? It’s surprisingly common, it’s quietly killing rankings, and most marketers don’t even realize they’re doing it. You’ll discover: - The subtle difference between writing for search engines vs. writing for searchers - How to spot this ranking-killing habit in your own content - Why modern a…

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The SEO Scheme That Gets You Free Content, Backlinks, and Brand Searches 11:09

16d ago11:09

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E770: My proven SEO strategy for getting free content, earning natural industry backlinks, and increasing branded searches - all while building topical authority in your niche. This is a repeatable system that turns industry experts into content contributors who help grow your traffic, brand awareness, and search rankings. You’ll discover how to: -…

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3 Marketing Exercises Every Marketer Should Try (One Changed My Life) 15:18

17d ago15:18

15:18

E769: Three powerful marketing exercises that will significantly improve your SEO, boost your copywriting, and strengthen your overall digital marketing results. These exercises are used by top marketers to increase visibility, build authority, and drive long-term business growth. In this episode, you’ll learn how to: - Structure your website for b…

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$6 Press Releases Are Hacking ChatGPT, Perplexity, and Google 7:50

18d ago7:50

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E768: A single $6 press release can hijack ChatGPT’s results, Perplexity’s answers, and Google’s AI Overviews - and hardly anyone is talking about it. I break down a way to influence AI search rankings with bulk press releases, why it works, and how brands could exploit it for SEO gains. You’ll learn: - The exact tactic used to game AI - How AB New…

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Next-Level Parasite SEO: Ranking #1 on Google with UGC & Backlinks 10:04

19d ago10:04

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E767: The juiced-up next-level parasite SEO tactic that’s helping marketers rank #1 on Google - fast. I break down how savvy SEOs are gaming high-authority user-generated content platforms like Reddit, Medium, and LinkedIn Pulse, then juicing those posts with backlinks to dominate competitive keywords. You’ll learn: - What Parasite SEO is and why i…

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13 Underrated SEO Tips That Actually Work (From Reddit’s Best) 14:14

20d ago14:14

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E766: Real SEO tips and hacks that bring traffic. I share my favorite underrated SEO strategies from a killer Reddit thread. These tips are weird, creative, and proven to work - from boosting rankings with image file names to clever backlink hacks you’ve never heard of. You’ll learn: - How to structure your site for maximum credibility with Google …

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Grok’s Big Privacy Problem? How Businesses Are Gaming Google With Shared Chats 11:20

20d ago11:20

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E765: Grok seems to be quietly indexing all shared chats by default - as Google is showing them to the world. I dig into: - How I discovered Grok chats ranking for thousands of keywords on Google - The massive privacy risk - from leaked API keys to sensitive corporate strategies - Parasite SEO tactics marketers are using to hijack Grok for Google r…

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This ‘Useless’ SEO Tactic Might Actually Boost Your Rankings 11:38

21d ago11:38

11:38

764: Most SEOs believe reciprocal backlinks are worthless. I explain why a small minority believes them to be anything but. I explain what reciprocal backlinks are, how to do them, what not to do, and why they may actually carry SEO value. You’ll learn: - What reciprocal backlinks actually are - Why Google says they’re risky - and when they’re not …

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The SEO Trick That Breaks All the Rules: How Ultra-Long Page Titles Boost Rankings 10:01

23d ago10:01

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E763: Are longer page titles better? This is how 200+ character title tags actually boosted Google rankings and improved organic traffic, despite the traditional 60-character limit. I share SEO case studies showing these crazy results. You’ll learn: - Why ultra long title tags can outperform short ones for SEO - Example ultra long page titles - How…

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The Unsplash Backlink Hack: How to Earn 100+ Links with Free Photos 11:06

24d ago11:06

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E762: I share a link-building strategy for earning hundreds of backlinks by posting photos on Unsplash and Pexels. You’ll learn: - How one person generated 100-200 backlinks per photo - Tracking where your photos are being used - Crafting outreach messages that get results - Can you automate parts of the process to save time If you’re looking for p…

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EEAT Made Simple: Fast, Easy Steps to Improve Your SEO 9:00

25d ago9:00

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E761: I break down EEAT - Experience, Expertise, Authoritativeness, and Trustworthiness - into simple, actionable steps you can implement today. Google uses EEAT as a major factor to decide which sites deserve top spots in search results. But here’s the good news - you don’t need to be a giant brand or spend a fortune to build it. I’ll walk you thr…

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The ChatGPT Confessions Leak: SEO Gone Horribly Wrong 10:51

26d ago10:51

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E760: A recent discovery shows 110,000 ChatGPT conversations are still available on the Wayback Machine, even after OpenAI's recent actions to deindex shared ChatGPT conversations. Here’s what we cover: - 110,000 leaked ChatGPT chats - and what they reveal - How shared ChatGPT chats ended up on Google and the Wayback Machine - Sensitive confessions…

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OpenAI Pulls ChatGPT Chats from Google - The End of a Wild SEO Trick 12:08

27d ago12:08

12:08

E759: OpenAI just killed one of the wildest SEO tricks we’ve seen this year - and it happened fast. For a brief moment, marketers discovered a loophole: by using ChatGPT’s shared conversation feature, they could rank high-authority pages on Google for competitive keywords - all with minimal effort. This “Parasite SEO” method blew up, going viral ac…

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Google’s June 2025 Core Update: Biggest Winners, Losers & What It All Means 22:46

28d ago22:46

22:46

E758: Google’s June 2025 Core Algorithm Update was one of the biggest updates we’ve seen in years. In this episode, we break down what this update was trying to achieve, who the biggest winners and losers were, and what these changes mean for site owners, SEOs, and marketers. Here’s what you’ll learn: - Why Google rolls out these core updates (and …

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Google Is Indexing ChatGPT Conversations?! Huge SEO Opportunity (And Risks) 16:23

29d ago16:23

16:23

E757: Google is indexing ChatGPT conversations - and it could change the SEO game forever. I share a surprising development that has huge implications for search engine optimization, digital marketing, and online visibility. Here’s what we cover: - Why ChatGPT conversations are suddenly appearing in Google search results - The massive number of key…

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Google Confirms: Normal SEO Works for AI Overviews 11:38

30d ago11:38

11:38

E756: I break down Google’s Gary Ilyes’ recent comments on generative engine optimization, AI Overviews, and “normal SEO.” We cover: - What Google recently revealed about AI Overviews - How this impacts your current SEO strategy - Why some marketers are chasing the new generative engine optimization (and whether they even should) - A simple approac…

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Are You Misusing 404 Pages? Google Says STOP 7:28

1M ago7:28

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E755: How to handle 404 pages for SEO… why the way you’re doing it now could be hurting your organic traffic. I explain a common mistake SEOs and site owners make, one that Google says to stop doing immediately. Here’s what we cover: - The one thing Google says NOT to do with your 404 pages - Why a “quick fix” for broken URLs can actually hurt your…

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Choosing the Best CMS for SEO: Avoid These Headaches Before You Build 12:32

1M ago12:32

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E754: Choosing the right CMS can make or break your SEO. I share my go-to tests for evaluating content management systems before you commit, plus my recommendations for the best platforms for long-term search success. Whether you’re debating WordPress, Squarespace, Webflow, Joomla, Drupal, Weebly, Wix, GoHighLevel, or other CMS options, this guide …

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The #1 SEO Tactics That Actually Work in 2025 10:53

1M ago10:53

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E753: I break down the best SEO strategies that are driving results in 2025. From mastering search intent to programmatic internal linking, refreshing evergreen content, and optimizing for Google’s latest ranking systems (including AI Overviews), you’ll learn how to grow your organic traffic, leads, and conversions this year. What you’ll get in thi…

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AI SEO vs. Traditional SEO: What Really Works (and What’s Just Hype) 11:45

1M ago11:45

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E752: Everyone’s talking about “AI SEO.” But is it actually different from traditional SEO - or just marketing hype? We dig into brand-new experiments that could change how you think about AI, ChatGPT, and search. Here’s what you’ll discover in this episode: - Two surprising SEO experiments revealing how AI like ChatGPT surfaces answers - What lead…

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The Surprising SEO Tests That Grew Traffic (Even After Google’s Updates) 1:20:22

1M ago1:20:22

1:20:22

E751: João Filipe Pereira, my guest, has led SEO at Eventbrite and TripAdvisor. We go deep into surprising SEO experiments that challenge conventional wisdom - and actually improved traffic, even after Google’s latest updates. In this episode: - How adding 2 H1 tags (instead of one) boosted rankings - Why removing meta descriptions increased CTR - …

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Doorway Pages vs. Programmatic SEO: How to Avoid a Google Penalty 13:05

1M ago13:05

13:05

E750: Are your SEO pages putting your site at risk? I break down the critical difference between doorway pages (a.k.a. gateway pages) and programmatic SEO - and why confusing the two could lead to a major Google penalty. You’ll learn: - What Google defines as doorway (gateway) pages - Real examples of businesses hit by Google updates for doorway pa…

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What the New York Post Gets Right About SEO (And What It Doesn’t) 11:45

1M ago11:45

11:45

E749: What is the New York Post doing right with SEO - and where are they falling short? I break down the SEO fundamentals behind one of the internet’s biggest publishers. From page titles and meta descriptions to nofollow links, alt text, and internal linking, we dig into what’s working and what could be improved. In this episode: - The SEO fundam…

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Google’s June Update Isn’t Over?! Volatility, Traffic Loss, and SEO Survival Tips 9:32

1M ago9:32

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E748: Google’s June 2025 Core Algorithm Update was supposed to end on July 17 - but many SEOs and site owners are still seeing wild ranking swings, traffic crashes, and unexplained volatility. In this episode, we break down: - Why many believe the update is still ongoing - Reports of traffic drops as high as 60% - The real impact of AI Overviews on…

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SEO for Authors: How to Sell Your Book with Search Engine Optimization 13:24

1M ago13:24

13:24

E747: This is your step-by-step guide to SEO for authors. Most authors ignore search engine optimization - or assume it won’t work for their topic or premise. But it's actually one of the most powerful tools you can use to get readers. I show you how to sell books with search engine optimization, even if your book is ultra-niche. You’ll learn: - Wh…

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FAQ Hacks, Gateway Pages & .EDU Backlinks: SEO Experiments That Worked 13:42

1M ago13:42

13:42

E746: I share some surprising SEO experiments - from FAQ schema to the strategic use of gateway pages and even the infamous .EDU backlink trick. Some of these tactics are creative, some are questionable (black hat), but all of them have one thing in common: they worked. I break down what made these experiments successful, how you can apply the legi…

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Should You Use Your Keyword in Every Heading? Blog SEO Myths Debunked 17:44

1M ago17:44

17:44

E745: I tackle a question straight from Reddit: “Is it okay to use your main keyword in every headline of a blog post?” Sounds simple, but the real answer says a lot about how SEO works today - especially in a world of constant Google updates and AI Overviews stealing clicks. In this episode: - The truth about keyword placement in blog posts - What…

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My Unbreakable SEO Work Routine (7+ Hours of Focused Work a Day) 10:21

1M ago10:21

10:21

744: I share the exact routine that helps me consistently hit 7+ hours of focused work a day - without burning out. This method powers everything from SEO landing page output to editing, keyword research, and deep digital work. Here’s what you’ll learn: - The exact 4x25 work session structure I swear by - Why short breaks away from screens are the …

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The Dark Side of SEO: How DMCA Abuse Is Wrecking Google Rankings 8:51

1M ago8:51

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E743: One of the darkest corners of SEO: DMCA abuse as a weapon for negative SEO. Happening right now: fake law firms, AI-generated takedowns, and zero oversight from Google are leading to legit businesses being deindexed overnight, sometimes at the worst possible moments (think: product launches, holidays, game days). I break down: - How DMCA take…

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Are Content Sites Making a Comeback in 2025? 16:01

1M ago16:01

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E742: Are content sites finally rising from the ashes? I break down the chatter in the SEO world about a surprising comeback for content-driven websites in 2025 - and what it might mean for you. We’ll cover: - What a content site is (and how they work) - The spike in traffic bloggers and site owners are seeing - Real examples and Google Search Cons…

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Reddit’s New Generative AI, Reddit Answers, Could Become a Melting Pot for Parasite SEO 7:30

1M ago7:30

7:30

E741: Reddit has rolled out a new generative AI feature called Reddit Answers - and it’s already being targeted by SEOs looking to game the system. I share how Reddit Answers works, and why it’s quickly becoming a hub for Parasite SEO tactics. In this episode: - What Reddit Answers is and how it generates content from Reddit threads - How Parasite …

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Keyword Cannibalization: What It Is, When to Worry, and How to Fix It 7:08

2M ago7:08

7:08

E740: Keyword cannibalization sounds scary - but is it really hurting your SEO? I break down exactly what keyword cannibalization is, why and when it matters, and how to fix it without wasting your time. You'll learn: - What keyword cannibalization actually means - When it really matters - and when it doesn't - How to spot it - Why user-generated c…

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The GOAT SEO Strategy for Software Founders (From Zero to Scale) 7:46

2M ago7:46

7:46

E739: Most software founders are doing SEO completely wrong - and it's killing their growth. I break down the GOAT (Greatest of All Time) SEO strategy for software founders looking to scale from zero users to product-market fit and beyond. What You’ll Learn: - A proven SEO strategy that actually drives signups - Why most startup blogs miss the mark…

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5 Quick Google Business Profile Wins for Local Visibility 4:15

2M ago4:15

4:15

E738: Five quick and critical tips to boost your local visibility using your Google Business Profile. Whether you’re a brick-and-mortar business or a service provider, these are must-know moves - and the last tip is absolutely wild. - The one thing most businesses skip - but shouldn’t - A simple weekly habit that boosts local visibility - How to tu…

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Google’s June Core Update: Big Wins & Brutal Losses 9:40

2M ago9:40

9:40

E737: We're 11 days into Google’s June 2025 Core Algorithm Update, and the SEO landscape is shifting. I break down the biggest winners and brutal losses from the update so far. We’ll cover: - A shocking traffic surge on an AI-generated site - Small travel bloggers bouncing back from the Helpful Content Update - What might be triggering penalties (h…

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How $5 Press Releases Hack Google AI Overviews 8:55

2M ago8:55

8:55

736: Can a $5 press release really trick Google’s AI into calling your brand "reputable"? Yes - and today I break down exactly how. In this episode, I unpack a wild strategy that shows how startups (or anyone) can influence Google's AI Overviews using low-cost press releases. We talk about why this works, how to test it safely, and how it differs f…