Best Edward Sturm Podcasts (2025)

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Reddit’s New Generative AI, Reddit Answers, Could Become a Melting Pot for Parasite SEO 7:30

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14h ago7:30

7:30

E741: Reddit has rolled out a new generative AI feature called Reddit Answers - and it’s already being targeted by SEOs looking to game the system. I share how Reddit Answers works, and why it’s quickly becoming a hub for Parasite SEO tactics. In this episode: - What Reddit Answers is and how it generates content from Reddit threads - How Parasite …

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Keyword Cannibalization: What It Is, When to Worry, and How to Fix It 7:08

2d ago7:08

7:08

E740: Keyword cannibalization sounds scary - but is it really hurting your SEO? I break down exactly what keyword cannibalization is, why and when it matters, and how to fix it without wasting your time. You'll learn: - What keyword cannibalization actually means - When it really matters - and when it doesn't - How to spot it - Why user-generated c…

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The GOAT SEO Strategy for Software Founders (From Zero to Scale) 7:46

3d ago7:46

7:46

E739: Most software founders are doing SEO completely wrong - and it's killing their growth. I break down the GOAT (Greatest of All Time) SEO strategy for software founders looking to scale from zero users to product-market fit and beyond. What You’ll Learn: - A proven SEO strategy that actually drives signups - Why most startup blogs miss the mark…

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5 Quick Google Business Profile Wins for Local Visibility 4:15

4d ago4:15

4:15

E738: Five quick and critical tips to boost your local visibility using your Google Business Profile. Whether you’re a brick-and-mortar business or a service provider, these are must-know moves - and the last tip is absolutely wild. - The one thing most businesses skip - but shouldn’t - A simple weekly habit that boosts local visibility - How to tu…

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Google’s June Core Update: Big Wins & Brutal Losses 9:40

5d ago9:40

9:40

E737: We're 11 days into Google’s June 2025 Core Algorithm Update, and the SEO landscape is shifting. I break down the biggest winners and brutal losses from the update so far. We’ll cover: - A shocking traffic surge on an AI-generated site - Small travel bloggers bouncing back from the Helpful Content Update - What might be triggering penalties (h…

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How $5 Press Releases Hack Google AI Overviews 8:55

6d ago8:55

8:55

736: Can a $5 press release really trick Google’s AI into calling your brand "reputable"? Yes - and today I break down exactly how. In this episode, I unpack a wild strategy that shows how startups (or anyone) can influence Google's AI Overviews using low-cost press releases. We talk about why this works, how to test it safely, and how it differs f…

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How Often Should You REALLY Be Building Backlinks? 5:54

7d ago5:54

5:54

E735: Are you building too many backlinks… or not enough? I break down exactly how often you should be doing link building - and why most people are getting it completely wrong. You'll learn: - Why overdoing backlinks can actually hurt your SEO - The dangers of doing too little (and looking unnatural to Google) - A simple daily backlink strategy yo…

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Gaming LLMs & Google Best Lists: Black Hat Tactics, SEO Loopholes, and What Actually Works 13:07

8d ago13:07

13:07

E734: I share how people are trying to manipulate both ChatGPT and Google by creating fake “best of” lists. I walk through a viral LinkedIn post exposing a black hat tactic that's purportedly currently working to influence AI-generated recommendations. You'll hear: - The exact tactic being used to game ChatGPT's rankings - Why LLMs are vulnerable t…

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Why Threads Could Be the Next Parasite SEO Goldmine 8:05

9d ago8:05

8:05

E733: I break down why Threads might be the next major platform for Parasite SEO - and how you can take advantage of it right now. Threads.com is spiking in Google traffic after a smart domain migration and is showing signs of becoming a powerful source for organic reach. I’ll walk you through how to repurpose your content into threads, why it’s (s…

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The SEO Disaster at 𝕏: Billions of Clicks Left on the Table 16:34

10d ago16:34

16:34

E732: I break down one of the biggest SEO failures in internet history - how 𝕏 (formerly Twitter) lost billions of clicks by mishandling its URL migration and on-page SEO. I also show how Threads and Bluesky are making similar mistakes, and the ridiculously simple fixes that could bring them billions of free monthly clicks. We cover: - The shocking…

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The Biggest AI x SEO News Since ChatGPT - Cloudflare Declares War on AI 13:42

11d ago13:42

13:42

E731: Cloudflare just declared war on AI. In what might be the biggest AI x SEO development since the launch of ChatGPT, Cloudflare announced it will block AI crawlers by default and launched a bold new initiative: Pay Per Crawl. What does this mean for websites, content creators, publishers, and the future of AI training? Is this the beginning of …

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Google's June Update Could Explode Instagram - Here's How to Rank 11:33

12d ago11:33

11:33

E730: Google’s June core algorithm update is rolling out - and Instagram might be the next big SEO play. Why? Platforms like Reddit and Instagram offer real-time, high-engaging content that users trust. And Google seems to be rewarding that - Reddit just gained 162M clicks in 10 days, and Instagram content could be indexed far more widely in search…

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The Truth About AI Search vs. Google - What 20 Million Searchers Are Actually Doing 55:50

13d ago55:50

55:50

E729: Datos - secretly one of the most important companies in the SEO ecosystem. Today’s guest is co-founder and CEO of Datos, Eli Goodman. While many marketers have never heard of Datos, the smartest ones quietly rely on its clickstream data to understand how the world searches, clicks, and behaves online. This episode is a deep dive into how sear…

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Google’s June 2025 Core Update Is Brutal - Here’s What’s Changing 8:24

14d ago8:24

8:24

E728: Google just rolled out its June 2025 core algorithm update - and it’s already shaking up the entire SEO landscape. I break down what’s actually changing, why traffic is dropping, and what we’re seeing so far. From Reddit surges to AI content penalties, thin pages getting deindexed, and trusted domains losing rankings - this update is hitting …

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AI Workflows That Actually Work (And What Doesn’t) - Nik Hulewsky 54:56

15d ago54:56

54:56

E727: Nik shares his screen (watch on YouTube: https://youtu.be/wsllqj9wCE8) and walks us through the exact AI workflows he uses to run his podcast, streamline his business, and save dozens of hours every week - using tools like Claude, ChatGPT, Zapier, Google Sheets, and the Limitless Pendant. We talk about: - What happened when AI was given full …

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How to Explode Your Backlinks and Clients Using Social Proof (Even If Starting From Zero) 15:55

16d ago15:55

15:55

E726: How to consistently earn backlinks and attract new clients by building visible credibility - even if you're just getting started and have no existing reputation. The episode breaks down a real example from James Reynolds, the founder of SEO Sherpa, an SEO agency that grew from zero to eight figures in revenue. He used a structured, repeatable…

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Nofollow Links, Brand Mentions & $508 Backlinks - The 2025 Link Building Report 17:33

17d ago17:33

17:33

E725: I break down the 2025 State of Link Building report - a huge new study featuring insights from 518 SEO pros (myself included). You’ll learn: - Why NoFollow links still matter - The most popular shady black hat backlink methods - How unlinked brand mentions influence rankings - Whether a $508 backlink is actually worth it - What’s working in l…

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How We Spotted a $15K/Month Keyword Opportunity Using AI in Google Sheets 8:48

18d ago8:48

8:48

E724: I walk you through a ridiculously powerful AI + Google Sheets hack that helped us sort through thousands of keywords to find a high-value keyword opportunity - potentially worth $15K/month - in just minutes. Whether you're doing SEO to sell services, SaaS, or any niche, this method will save you hours of manual sorting. Learn: - How to use Go…

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Why SEO Still Matters in 2025 (More Than Ever) 12:59

19d ago12:59

12:59

E723: I break down why SEO is still one of the most powerful marketing channels in 2025 - especially when paired with AI and social media. With fresh Datos data, timeless SEO experiments, and examples, we explore what’s actually happening with search, and how SEO knowledge now gives you an edge across platforms and algorithms. What you'll learn: - …

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2025 LinkedIn Ads Playbook: Organic Amplification, Glitches, and Growth Loops 1:25:01

20d ago1:25:01

1:25:01

E722: Dominick DeJoy joins the show to break down the 2025 playbook for LinkedIn Ads - what's actually working right now, how to amplify organic content for cheaper CPMs, and the surprising glitches and arbitrage opportunities that marketers are quietly using to scale. From B2B funnels that convert, to why thought leadership ads outperform traditio…

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Fate of the Human-Created Web Addressed by Google CEO 14:49

21d ago14:49

14:49

E721: Google CEO Sundar Pichai recently appeared on the Lex Fridman podcast and addressed growing concerns about AI search, SEO, and the future of the human-created web. I break down the key takeaways and what they mean for content creators, marketers, and site owners. What’s Covered: - How Google’s AI Overviews and AI Mode are impacting search beh…

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What Ancient Rome Can Teach Us About Influence, Perception, and Power 1:30:56

22d ago1:30:56

1:30:56

E720: What can we learn from how Ancient Rome mastered public perception? Historian Gregory S. Aldrete joins the show to break down the surprising sophistication of Roman branding, influence, and propaganda - and what modern marketers can learn from it. From Caesar’s third-person dispatches to Augustus’ image management masterclass, this episode ex…

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Google Dropped Support for These Schema Types - Here’s Why It Matters 11:06

23d ago11:06

11:06

E719: Google just dropped support for 7 niche schema types - including Book Actions, Course Info, Estimated Salary, and more. In this episode, I break down exactly what that means for your SEO strategy, why most structured data is a waste of time, and the truth about LLMs.txt. You’ll learn: - Why niche schema doesn't move the needle - What Google a…

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Why Most SEOs Still Get Image SEO Wrong - And How to Fix It 8:38

24d ago8:38

8:38

E718: Image SEO is one of the most ignored parts of search optimization - even by people who’ve been in the game for years. And yet, it affects everything from how your pages rank to how your brand shows up in Google Images, AI tools like ChatGPT, and social media platforms. In this episode, I break down the basic image SEO tactics most people skip…

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Is the SEO World Collapsing? 11:18

25d ago11:18

11:18

E717: Everyone's saying SEO is dead. Pages are getting de-indexed en masse, AI Overviews are stealing clicks, and AI content is getting penalized. So… is the SEO world collapsing? You’ll learn: - Why so many pages are getting removed from Google’s index - How AI Overviews are changing click patterns - What kind of content Google is still rewarding …

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How to Get Better at SEO Keyword Research 14:30

26d ago14:30

14:30

E716: I break down exactly how I approach keyword research - using competitor data, Google Search Console, and SERP analysis to find high-impact keywords you can actually rank for. Then, I share some of the best community advice from the SEO subreddit, covering both keyword research and a hot topic: are there any real SEO shortcuts that still work …

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Why Google Is De-Indexing Pages After 130 Days (And How to Fix It) 14:20

27d ago14:20

14:20

E715: A fascinating new discovery about Google’s indexing behavior: if your page hasn’t been crawled in 130 days, it will be removed from Google’s index. This insight comes from a deep-dive study by Alexis Rylko at iProspect, who used Screaming Frog and the Google Search Console API to uncover the pattern. I break down: - What the 130-day crawl rul…

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Is SEO Being Rewritten? Yoast Principal SEO on AI Agents, LLMs & What’s Next 1:17:43

29d ago1:17:43

1:17:43

E714: Alex Moss, Principal SEO at Yoast, joins the show! We cover everything from AI agents, LLMs, and Google's monopoly risk, to whether link building is dying, and what LLMs.txt really means for content visibility. We also discuss: - How ChatGPT and AI assistants are reshaping user behavior - How SEO reporting, keyword strategy & top-of-funnel co…

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Why Your Homepage Shouldn't Rank for Keywords (Old SEO is Dead) 6:29

29d ago6:29

6:29

E713: Think your homepage should rank for all your top keywords? Think again. In this episode, I break down one of the biggest mistakes I still see SEOs making in 2025 - using the homepage as a catch-all SEO landing page. You'll learn: - Why targeting keywords with your homepage doesn't work anymore - The real purpose of a homepage in modern SEO - …

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Top SEO Myths Busted: What Really Matters in 2025 10:05

1M ago10:05

10:05

E712: The wildest, weirdest, and most persistent SEO myths floating around the internet - from adding emojis to your meta descriptions to bolding rhyming keywords for “semantic musicality.” We’re breaking down what actually matters in SEO in 2025 - backlinks, content quality, site speed, AI-generated content, and more. Whether you’re an SEO veteran…

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Why Google Is De-Indexing Your Pages (And Boosting TikTok, Reddit & YouTube Instead) 11:06

1M ago11:06

11:06

E711: Thousands of SEOs are reporting a massive drop in indexed pages - starting around May 20th. Is it a glitch? An algorithm update? Or something bigger? I share my bold theory on why Google is de-indexing so many pages - and why platforms like TikTok, Reddit, YouTube, Instagram, and LinkedIn are now dominating search results. Here’s what I cover…

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How to Grow an SEO Agency from $0 to 8 Figures (with Lessons from 21 SEO Experiments) - James Reynolds 1:09:58

1M ago1:09:58

1:09:58

E710: How do you grow an SEO agency from $0 to 8 figures? James Reynolds, founder of SEO Sherpa, shares just this - exactly how he built his agency from the ground up. We cover: - How James scaled SEO Sherpa from a solo consulting business to an 8-figure agency with a 65-person team - The strategy behind his 21 SEO Experiments article - How to buil…

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Google De-Indexing Millions of Pages: What’s Happening? 16:33

1M ago16:33

16:33

E709: Google is de-indexing millions of pages - and SEOs around the world are scrambling to figure out why. I explain what’s happening with the recent changes to Google’s indexing, which appear to have started in late May 2025. Topics covered: - Why pages are being removed from Google’s index - How Google’s approach to topical authority may be chan…

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LLMs.txt - What It Is and Do You Need One? 9:29

1M ago9:29

9:29

E708: LLMs.txt files are going viral in the SEO world. This is a new file type aimed at helping AI tools understand your site better. But is it worth adding? I explain exactly what LLMs.txt is, how it works, and how it fits into the evolving SEO + AI landscape. I also checked some of the biggest SEO and tech sites to see how they’re approaching it …

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Why You're Not Ranking on Google: Top 3 SEO Mistakes Explained 9:40

1M ago9:40

9:40

E707: The top 3 reasons brands are not ranking on Google - explaining the most common SEO mistakes. Lots of people attribute mistake #3 to mistake #1, it’s not. There’s a top mistake and it’s not what SEOs and marketers think. And remember - don’t trust an SEO who blanket diagnoses your issue without going deep into your site, its pages, its market…

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State of Search 2025: The 4 Most Eye-Opening SEO & Content Trends 15:21

1M ago15:21

15:21

E706: The State of Search 2025 report from Datos and SparkToro just came out. I walk through four of the most eye-opening graphs, sharing what they reveal about how search and content are evolving. Topics covered: - The top 10 most-clicked sites in Google Search and what this means for your strategy - How user-generated content - especially video -…

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How to Choose the Right Domain Name for SEO (And Avoid Big Mistakes) 13:24

1M ago13:24

13:24

E705: I explain how to choose the right domain name for SEO and what mistakes to avoid. Topics covered: - Which domains can harm your SEO - How to select a name that allows your brand to grow - Whether exact match domains (EMDs) are helpful - TLDs to use and avoid - Why starting with the wrong domain can create long-term problems If you’re launchin…

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The Great SEO Decoupling: Why Clicks Are Dropping (And How to Adapt) 12:43

1M ago12:43

12:43

E704: Clicks are going down while impressions rise. Google’s AI Overviews are changing how users interact with search results. I explain what’s happening with “The Great SEO Decoupling,” why many websites are seeing less traffic even when they rank well, and how you can adjust your strategy. Topics covered: - Why clicks no longer follow impressions…

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Crushing SEO as a Small Business with AI & Content Marketing - David Kelly 1:07:03

1M ago1:07:03

1:07:03

E703: How Hawaiian South Shore, a 30-year-old local surf shop in Honolulu, has built an SEO strategy that helps them rank at the top of Google for hundreds of valuable purchase-intent keywords. David Kelly, the founder of Hawaiian South Shore, joins the show and shares how his team uses AI and content marketing to drive consistent search traffic an…

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How to Bury a $55M Lawsuit with SEO 14:32

1M ago14:32

14:32

E702: In this episode, I share how SEO can be used to make negative news harder to find. Using parasite SEO and strategic social media publishing, individuals and companies can control what appears at the top of Google. I explain how this works, why it matters, and what it reveals about the current state of search and online reputation. Topics cove…

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AI Content Penalties Are Here - What Google Really Wants 17:23

1M ago17:23

17:23

E701: Google is penalizing sites for mass AI-generated content. In this follow-up to episode 699, I answer listener questions about Google's scaled content policy, manual penalties, and how to stay safe if you're using AI to create tons of pages. We cover: - Why “noindex” is your friend - The difference between AI spam and programmatic SEO - Why ta…

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The Google Business Profile SEO Hack No One’s Using 8:15

1M ago8:15

8:15

E700: I share a simple SEO strategy that helps service businesses drive more qualified traffic and improve rankings with minimal effort. It centers around using Google Business Profile’s “Products” feature to link directly to individual service pages on your site - boosting engagement and sending valuable signals to Google. What we cover: - Why bui…

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Google’s AI Crackdown: What It Means & How to Stay Safe 16:40

1M ago16:40

16:40

E699: There are fresh reports that Google has started issuing more manual penalties for websites using large amounts of AI-generated content. To help you navigate this, I explain what’s happening, how it works, and how you can avoid getting penalized. I cover: - What “scaled content abuse” means - What we know so far about the recent manual actions…

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How to Do SEO for Healthcare: Local Rankings, Patient Trust, Doctors, and HIPAA 15:57

1M ago15:57

15:57

E698: What actually works when doing SEO for healthcare businesses. Whether you're helping a small clinic or a local service provider, this episode covers real steps you can take to improve search rankings and build trust with patients. You'll hear tips on how to update outdated websites, set up service pages the right way, and use your Google Busi…

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The SEO Hack to Boost Your Best Blog Posts 7:06

2M ago7:06

7:06

E697: I break down a simple SEO tactic to give your top blog posts and articles more visibility and priority within Google’s search algorithm. If you have blog posts you know deserve to rank higher on Google, this is for you. You'll learn: - Why your best content might be buried (and losing traffic) - The real impact of click depth on SEO - How to …

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The Google API Leak: 3 Ranking Factors They Said Didn’t Matter (But Do) 11:22

2M ago11:22

11:22

E696: One year after the biggest leak in Google’s history, we’re going deep on the 3 most important discoveries - ranking factors Google claimed didn’t influence search... but absolutely do. In this episode: - How Google really uses click data from Chrome to boost rankings (Navboost explained) - What long vs short clicks tells Google about your con…

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The One SEO Fix Everyone Should Make Right Now 8:46

2M ago8:46

8:46

E695: There’s one simple SEO fix that most people skip - and it’s more important than anything else. In this episode, I explain why this overlooked change matters so much, how I’m applying it to my own site, and what it means for your blog posts, landing pages, and conversions. ⭐️ How Adding TL;DR Boosted My Conversions by 33% - https://www.reddit.…

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SEO for Clothing Brands: Why It's Easier Than You Think (Full Strategy Breakdown) 23:44

2M ago23:44

23:44

E694: The full playbook for how to do SEO for a clothing website. Everything is covered here: - Backlink strategies for clothing brands - beginner to advanced, including directories, targeting fashion reporters, getting on lifestyle podcasts, and sophisticated linkable assets - How to format a clothing website for SEO - URL structure, category page…

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The SHOCKING Truth About Shared Hosting & SEO Rankings (Real Experiment Results) 11:19

2M ago11:19

11:19

E693: Does shared hosting - being on a shared IP address / shared server - hurt SEO? I go over a crazy SEO experiment that tested 20 nearly identical websites - half hosted on shared servers, half on dedicated IP addresses. The goal: to see whether shared hosting environments affect Google rankings. Topics covered: - What the "bad neighborhood" eff…

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How to Become an SEO Pro From Scratch 21:25

2M ago21:25

21:25

E692: Unconventional advice for how to become nasty at SEO. This isn’t just about being able to rank with SEO - it’s about how to sell and make money. I start with explaining the why - why would you even want to become pro at SEO in 2025 when there are so many other great marketing channels? Then I explain the overall philosophy on what you should …