Best Edward Sturm Podcasts (2025)

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Black Friday SEO: Last-Minute Strategies That Still Work (2025 Edition) 11:39

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4h ago11:39

11:39

E857: How to prepare your website for Black Friday and Cyber Monday 2025 using search engine optimization. Even though the holiday shopping season is close, there are still several high-impact SEO actions you can take to improve visibility, attract qualified traffic, and capture conversions before the sales period starts. Topics covered: - How to c…

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How Promptwatch Crashed Reddit's Stock by 10% 1:57:38

4h ago1:57:38

1:57:38

E856: Klass Foppen of Promptwatch and Gagan Ghotra join the show! We discuss the analysis that triggered headlines across the tech industry - a report suggesting a sharp decline in Reddit's visibility in AI-powered search engines, which was followed by a 10% drop in Reddit's stock price. We examine what actually happened: how Promptwatch tracked Re…

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New Data: 57% of Google Searches Are Zero-Click – How AI Is Changing User Behavior 56:49

3d ago56:49

56:49

E855: New data reveals that 57% of all Google searches are zero-click. SVP of Marketing at Datos, Belinda Conde, joins the show to reveal that more than half of users now get the information they need directly from Google - whether through AI Overviews, featured snippets, or other Google-owned properties - instead of clicking through to a website. …

1
The God of SEO: Charles Floate on AI, Black Hat SEO, and Beating Google 1:29:57

1d ago1:29:57

1:29:57

E854: The God of SEO himself - Charles Floate - joins the show to reveal how AI, automation, and black hat SEO tactics are reshaping Google and the entire search industry. Charles breaks down how he uses AI agents, vector databases, and custom LLMs to scale SEO operations, automate outreach, and even build a $10M+ link marketplace. This episode goe…

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Pogo Sticking: The Hidden SEO Killer (and How to Fix It) 9:21

2d ago9:21

9:21

E853: We break down one of the most important factors in SEO - pogo sticking. You'll learn what it is, why it matters, how Google measures it, and the exact steps to prevent it from destroying your rankings. What you'll learn: - What pogo sticking means in SEO and why it's so dangerous - How Google uses "short clicks" and "long clicks" to evaluate …

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He Shut Down His AI SEO Startup After This Brutal Realization 13:03

3d ago13:03

13:03

E852: He built an AI SEO startup, and then shut it down after realizing the brutal truth about what actually builds visibility in LLMs. We break down that realization, why "Generative Engine Optimization" doesn't exist as a separate strategy, AND how one local business used traditional brand-building principles to hit $3.4 million in monthly sales.…

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The Real Reason I'm Obsessed with SEO 12:37

4d ago12:37

12:37

E851: Ever wonder why some people never shut up about SEO? I break down the real reason I'm obsessed with search engine optimization - not just for the traffic or rankings, but because it's the most satisfying, long-term marketing channel there is. SEO lets you reach people who already want what you sell, build assets that compound for years, and c…

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Insane Local SEO Tactics That Work (Get a Second Google Account) 18:08

5d ago18:08

18:08

E850: Wild local SEO tactics that work - including one that involves using a second Google account. This episode covers real-world strategies that local SEOs are using to move up in the map pack and boost visibility. We'll break down: - A sneaky "competitor removal" trick local SEOs are quietly using - Why replying thoughtfully to reviews boosts ra…

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What to Do If You Love SEO But Don't Know Where to Start 10:25

6d ago10:25

10:25

E849: You're into SEO - you love search engine optimization - but you don't have a website, a product, or even a clear direction yet. You just want to start. This episode is for you. I break down exactly what to do when you're passionate about SEO but not sure where to begin. From picking a niche you'll actually want to stick with for the long term…

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The Profit Lie Every Marketing Agency Believes 1:01:15

7d ago1:01:15

1:01:15

E848: Most marketing agencies claim to be "profit-driven." Nathan Perdriau says that's a lie. Nathan - co-founder of Blue Sense Digital - joins us to explain what it really means to connect paid media with profit, how finance and marketing intersect, and why most agencies misunderstand what drives sustainable growth. What you'll get: - How to conne…

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He Made $500K/Month from SEO - Then Google Destroyed His Sites (Jacky Chou) 1:18:09

11d ago1:18:09

1:18:09

E847: Jacky Chou built an SEO empire that made $500K per month - until Google wiped out 15 of his sites overnight. Now he's back and crushing harder than ever, running even more profitable SEO-driven businesses. In this episode, Jacky goes deep on Black Hat SEO, CTR manipulation, link-building tactics, and what it's really like to make and lose mil…

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The SEO Playbook That Actually Works: PageRank, Topical Authority & Real Results 1:53:09

9d ago1:53:09

1:53:09

E846: David Quaid shares the SEO playbook that delivers consistent results. With more than 26 years of experience leading digital growth, David has helped companies scale to hundreds of millions in revenue through search-driven strategy and technical SEO execution. In this episode, he explains what works in SEO today - from how PageRank still shape…

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How to Hit $100K/Month in Under 90 Days with Local SEO 10:58

10d ago10:58

10:58

E845: They said SEO takes 12 months to work. But the truth is, a local business can hit $100k/month in under 90 days. Here's exactly how to do it: 1. Optimize Google Business Profile before anything else. Most businesses treat Google Business Profile like an afterthought. That's the fastest way to lose local leads. - Add real images (not stock) - F…

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Simple Website Changes That 4X Your Conversions 12:54

13d ago12:54

12:54

E843: You can drive all the traffic in the world… but if your website doesn't convert, it doesn't matter. I break down real stories from marketers who saw massive jumps in performance - sometimes over 400% more conversions - just by making simple website changes. From rewriting headlines and removing drop downs to changing button colors (the legend…

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The Big AI Visibility Lie No One's Talking About 1:02:06

15d ago1:02:06

1:02:06

E842: Everyone's talking about "AI visibility," but almost no one is asking the right questions. Is it actually real - or just another marketing buzzword sold by agencies and tools that need a new story to tell? We uncover The Big AI Visibility Lie with former Telegraph Head of SEO James Carson, who's worked with some of the biggest publishers in t…

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Will ChatGPT's New Browser Kill SEO: What Atlas Means for Marketers 11:00

15d ago11:00

11:00

842: OpenAI just released its new browser, ChatGPT Atlas, and many people are asking if this could mark the end of SEO as we know it. I break down what marketers and SEO professionals are actually saying about Atlas - what it gets right, what it struggles with, and whether it really changes how people search or browse. We cover: - What ChatGPT Atla…

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Everything You Know About Marketing Analytics Is WRONG 1:14:09

17d ago1:14:09

1:14:09

841: Everything you know about marketing analytics… is wrong. Today's guest, Jeff Greenfield, built one of the world's first multi-touch attribution platforms - long before most marketers even knew what "attribution" meant. He's here to expose the truth about why your data is lying to you, why Google Analytics only shows half the story, and how 80%…

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The Harsh Truth About Link Building (Most SEOs Don't Want You To Know) 1:23:35

18d ago1:23:35

1:23:35

E840: Most SEOs are building links the wrong way - and they don't even know it. Alejandro Meyerhans, a link building expert, joins the podcast to share the harsh truth about link building, SEO myths, and what moves rankings in 2025. We talk about why white hat vs black hat doesn't matter, how Google's trust system works, the future of backlinks, AI…

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The Hidden Keyword Gaps Google Is Begging You to Fill 11:02

19d ago11:02

11:02

E839: 95% of SEOs and 99.9999% of digital marketers completely miss this concept - keyword gaps inside the SERP itself. I break down exactly what a keyword gap is, why it matters more than any SEO metric, and how to find and fill them so Google wants to rank your pages. You'll learn: - What a keyword gap actually is (and how to spot one in the sear…

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Unconfirmed Google Algorithm Update? What SEOs Are Seeing Right Now (October 2025) 9:19

20d ago9:19

9:19

E838: Is another Google core algorithm update coming? Between October 15th and 18th, multiple SEO tracking tools recorded high levels of ranking volatility. At the same time, the SEO community began reporting major fluctuations in traffic and visibility. I review what we know so far about this potential update and what we might see if a major core …

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What You Should Never Automate in SEO (And Why Everyone Gets This Wrong) 13:19

21d ago13:19

13:19

E837: What should never be automated in SEO - and why do so many marketers get this wrong? I break down a viral Reddit thread that sparked dozens of high quality comments from SEOs, content strategists, and digital marketers debating what can and can't be automated. From writing and keyword intent to backlinks and human judgment, we explore what au…

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How Originality.ai Dominates SEO: Ranking for 13,000 High-Value Keywords with 78K Backlinks 1:25:37

22d ago1:25:37

1:25:37

E836: How did Originality.ai become one of the biggest SEO success stories in the AI space? I sit down with the company's CMO, Madeleine Lambert, who explains the strategies that took her startup from zero to ranking for 13,000+ high-value keywords and earning 78,000 backlinks - all without outside funding. We discuss: • How they built a content ma…

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AI SEO Is Being Gamed: $6 Press Releases, Reddit Tricks & Google's Broken AI Mode 1:25:12

23d ago1:25:12

1:25:12

E835: AI SEO is officially being gamed - and Google's AI mode can't keep up. Two of the best SEO minds on 𝕏, Gagan Ghotra and Harpreet Singh, join the show to break down how people are manipulating AI search systems using cheap press releases, Reddit strategies, and content tactics that still fly under Google's radar. We go deep on how AI Overviews…

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AI SEO Is a Scam? 10 Reasons GEO Isn't a Thing 13:32

24d ago13:32

13:32

E834: Is "AI SEO" (a.k.a. GEO - Generative Engine Optimization) actually a thing… or just another hype bubble? I break down a viral LinkedIn post outlining 10 reasons why GEO isn't real - and why so many marketers are wasting time chasing AI SEO strategies that don't move the needle. You'll learn: - The truth behind AI Overviews and their real sear…

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Reputation Experts: The Hidden SEO Trick That Made $190 Million In Months! 1:16:33

25d ago1:16:33

1:16:33

E833: Online reviews are one of the most important ranking and conversion factors in digital marketing - yet most businesses ignore them. Reputation management experts Duane "DJ" Sprague and Scott Brandley break down how they helped a national brand turn a flood of bad reviews into $190 million in new revenue - and how you can use the same strategi…

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From 1,000 to 200,000 Clicks: The INSANE SEO Comeback of HouseFresh.com 12:30

26d ago12:30

12:30

E832: HouseFresh went from 1,000 clicks a month to over 200,000 clicks a month - a 4x increase from their peak before Google's Helpful Content Update destroyed their traffic. I break down exactly what happened, what HouseFresh did right, and why their recovery has the entire SEO world debating whether it was "real SEO" or just Google fixing its mis…

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Creating "Best X" Articles the Right Way: How to Rank and Influence LLMs 10:04

27d ago10:04

10:04

E831: How to create "best X" articles the right way - not just to rank in Google, but to influence large language models (LLMs) like ChatGPT. This is a five-point framework for how B2B marketers can use "Best X" content to build credibility, earn mentions, and generate sustained rankings that actually stick. You'll learn: - When "Best X" articles m…

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Pieter Levels' Genius Programmatic SEO Strategy Explained 9:26

28d ago9:26

9:26

E830: We break down Pieter Levels' programmatic SEO strategy - the approach behind his projects like RemoteOK, NomadList, PhotoAI, and InteriorAI. Most people who try programmatic SEO end up creating thousands of low-value pages that add no real benefit for users. Those pages waste crawl budget, bloat the site, and often end up damaging overall SEO…

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The Dark Side of SEO: How Marketers Get Competitors Banned (and How to Protect Yourself) 10:33

29d ago10:33

10:33

E829: The supreme art of the marketing war is to subdue your competition without fighting. I share the dark combative side of SEO - the shady tactics some marketers use to hurt competitors instead of helping themselves. From negative SEO attacks that tank rankings, to Reddit bans that can erase a brand's online presence… these are real, dangerous, …

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How Direct Mail Became a Secret Weapon in the Digital Age (And How To Do a Campaign) 52:21

1M ago52:21

52:21

E828: Direct mail has quietly made a comeback. In a world crowded with emails and digital ads, physical mail is getting attention again - and delivering real results. Wilson Zehr joins the show to break down how to easily do direct mail campaigns. He's been doing direct mail since 1999 and built a technology company that makes sending physical mail…

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Ranking Social Media Platforms by How Well They Rank on Google (Parasite SEO Explained) 10:22

1M ago10:22

10:22

E827: I rank the top social media platforms by how well they show up on Google - and break down what people call parasite SEO. You'll learn which platforms perform on Google search and how to use videos and written posts on YouTube, Instagram, TikTok, Threads, Reddit, and more to rank without a website. We'll cover: - The difference between parasit…

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How to Do AI-Generated SEO Blog Content (the Right Way) 10:12

1M ago10:12

10:12

E826: AI-written blog content is everywhere - but how do you actually do it the right way for SEO? I break down the 3 levels of AI-generated SEO blog content, inspired by Search Engine Land's recent experiment with publishing AI-written guides. You'll learn: - The difference between unedited AI "slop" vs. human-reviewed AI content - How Search Engi…

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Why Big Blogs Are Collapsing (And How to Fix Them) - Lars Lofgren 1:36:27

1M ago1:36:27

1:36:27

E825: Big blogs that once dominated SEO are now collapsing - and it's not just because of AI. The SEO legend, Lars Lofgren joins the show. Lars was one of Neil Patel's early employees back in 2011 and was active in aggressive marketing when the term, "growth hacking" was invented. We go into why so many large content sites are in steady decline, wh…

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Google's AI Is Rewriting Meta Descriptions (And Killing Top-of-Funnel SEO) 8:34

1M ago8:34

8:34

E824: Google looks to be dropping a big change: AI-generated meta descriptions made to perfectly satisfy search intent. That means fewer clicks for shallow, top-of-funnel content - and a massive shift in SEO strategy. I break down: - What Google's AI meta descriptions mean for your traffic - Why top-of-funnel content is more vulnerable than ever - …

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SEO Is an Enigma? Breaking Down Backlink Myths & Real Strategies 10:27

1M ago10:27

10:27

E823: Backlinks, domain authority, page speed… SEO can feel like an enigma. I break down one of the most popular posts from the SEO subreddit and share the most credible, practical responses on what really matters for ranking. We'll cover: - Why chasing domain authority isn't the best backlink strategy - How to think about SEO beyond technical perf…

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Is Reddit Dead for SEO & ChatGPT? The Truth About AI Citations 10:00

1M ago10:00

10:00

E822: Reddit's influence on SEO and ChatGPT results has taken a surprising hit - but is it really over? I break down the sudden drop in Reddit citations within ChatGPT, why Google's recent changes may be the cause, and what this means for SEO, generative engine optimization (GEO), and your digital marketing strategy. You'll learn: - Why Reddit cita…

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Slop as a Service: The Guaranteed SEO Collapse? 10:09

1M ago10:09

10:09

E821: AI-generated SEO "slop" content has fueled explosive growth for startups - but Google's latest spam update shows just how fast it can collapse. We break down Ramp's coming SEO crash, Profound's slop implementation, Reddit's sudden drop in ChatGPT citations, and why unchecked AI content is a ticking time bomb for your business. Should companie…

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Why HubSpot Lost 20M Clicks (and How They Plan to Recover) 12:46

1M ago12:46

12:46

E820: HubSpot's organic traffic collapsed from 24M monthly clicks down to just 3.6M - their lowest since 2018. At Inbound 2025, they shared how they plan to recover with a new SEO and Answer Engine Optimization (AEO) strategy. I break down: - The shocking data behind HubSpot's SEO decline - Why top-of-funnel content stopped working - Their pivot to…

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ChatGPT Checkouts Are Here (SEO Goldmine or AI Fail?) 11:40

1M ago11:40

11:40

E819: ChatGPT now has Instant Checkouts with Etsy, Shopify, and Stripe. Is this the future of e-commerce - or a recipe for chaos? I break down: - What OpenAI just announced about ChatGPT shopping - How the new Agentic Commerce Protocol (ACP) works - Why SEOs are calling this a potential goldmine for small + medium sellers - The big risks: wrong pro…

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Google Kills "num=100": Why It's Actually Good for SEOs 7:32

1M ago7:32

7:32

E818: Google just removed the num=100 parameter - the ability to see 100 results per page - and the SEO world freaked out. But could this actually be good news for SEOs? I share a positive take on why this change might help you, plus a wild story of an "SEO expert" who nearly destroyed a site by disavowing all of its good backlinks. What you'll lea…

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Lovable's Explosive Programmatic SEO Growth: Smart Strategy or Reckless Scaling? 13:31

1M ago13:31

13:31

E817: Lovable has gone from 650 clicks a month to over 363,000 clicks - all through programmatic SEO. We break down exactly how Lovable pulled off this explosive growth, what they're doing right, and where their strategy could backfire. From bottom-of-funnel keyword targeting to risky programmatic scaling, there are big lessons here for anyone runn…

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LLM SEO: Short-Term Hacks vs Long-Term Wins (AI Overviews, Perplexity, ChatGPT) 1:17:52

1M ago1:17:52

1:17:52

E816: How brands show up inside AI search - what still works, what's dead, and how to play the long game without getting sucked into spammy tactics. Malte Landwehr joins the podcast and we cover real-world experiments, why 50-posts-a-day AI content "works"…until it doesn't, and how different models (ChatGPT, Perplexity, Gemini, Grok) favor differen…

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1 Billion Users on Google Discover - The SEO Opportunity Everyone's Sleeping On 16:31

1M ago16:31

16:31

E815: Google Discover quietly drives traffic from over 1 billion users, yet most SEOs and marketers in the West barely talk about it. Gagan Ghotra returns to the podcast to break down the latest 2025 updates to Google Discover, how it's changing with social integrations and follow buttons, and most importantly, how site owners can optimize for it. …

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How 3 People Hit $1M ARR in 6 Months with $0 CAC (Using AI Agents) 47:08

1M ago47:08

47:08

E814: In just six months, Swan scaled from zero to one million ARR with only three people on the team and zero customer acquisition cost. This is a deep dive into how they did it, the playbook they are writing for "autonomous businesses," and why human-AI collaboration is changing the way companies grow. We cover: - The $1M ARR journey - how three …

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Why UX Beats SEO Best Practices (and Gets Better Rankings) 11:09

2M ago11:09

11:09

E813 - Most marketers obsess over SEO best practices - keywords, backlinks, and technical tweaks. But the truth is, user experience (UX) often does more for your rankings than traditional SEO tactics. I share the UX principles that drive real SEO results, reduce bounce rates, and keep visitors coming back. These are the same principles I've used to…

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Scaling SEO with AI: Automations, Short-Form Video, and the Future of Ranking 1:09:38

2M ago1:09:38

1:09:38

E812: Nico Gorroño from AI Ranking joins the podcast to show how to use AI automations for SEO. We cover everything from exact prompts, to scaling AI content safely, to the surprising power of mobile video in search rankings, and why tribalism still runs rampant in the SEO community. Nico shares how he builds hundreds of transactional pages with AI…

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The Fake 'GEO' Movement: How SEO Disinfo Campaigns Target Creators 8:38

2M ago8:38

8:38

E811: Big money is flowing into a coordinated disinformation campaign to convince creators and marketers that "SEO is dead" and "GEO" is the future. I break down the leaked outreach emails, the tactics being used to spread this narrative, and why business owners are being misled into wasting money on unnecessary tools. You'll learn: - What the so-c…

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3 SEO Epiphanies That Changed Everything (and Helped Me Outrank the NYT) 9:45

2M ago9:45

9:45

E810: I share three of the biggest SEO epiphanies I've ever had. These discoveries completely changed how I approach ranking on Google - and they've helped me get results faster and more effectively than ever before. One of these insights even allowed me to outrank The New York Times within just five minutes of publishing a page. Another revealed w…

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Google Kills 100-Result Pages: SEO Tools in Chaos 9:39

2M ago9:39

9:39

E809: Google just killed the &num=100 parameter - no more 100-result SERPs. Search results are now capped at 10 per page, and the fallout is shaking the SEO industry. Rank tracking tools like Ahrefs and Semrush are struggling, Google Search Console data looks broken, and SEOs everywhere are scrambling to make sense of the changes. In this episode, …

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Cloud Links Explained: What They Are, How They Work, and If You Should Use Them 18:09

2M ago18:09

18:09

E808: Cloud links are popping up everywhere in SEO circles - but are they a smart way to build authority, or just another risky black hat tactic? Jesper Nissen joins to break down exactly what cloud links are, how they're built on platforms like Amazon, Google, and Azure, why SEOs use them, and the real risks vs. rewards. We cover: - What cloud lin…