736: Can a $5 press release really trick Google’s AI into calling your brand "reputable"? Yes - and today I break down exactly how.

In this episode, I unpack a wild strategy that shows how startups (or anyone) can influence Google's AI Overviews using low-cost press releases. We talk about why this works, how to test it safely, and how it differs from other LLM manipulation tactics floating around online.

Whether you're in SEO, digital marketing, or running a scrappy startup - this might just blow your mind.

Topics covered: - How AI parrots press release language - The role of domain authority in AI citation - Gaming brand name searches with low competition - Testing the strategy without risking your own brand - The difference between press release SEO vs. clone site SEO

🎩 Harpreet’s post - https://x.com/harpreetchatha_/status/1942304237821853998

🎩 Ep 734 - Gaming LLMs & Google Best Lists - https://www.youtube.com/watch?v=-61nkv_HcAI

🎩 Gaming ChatGPT with spun content - https://www.linkedin.com/posts/dowdell_llmmarketing-seo-chatgpt-activity-7346161041803735044-USDC/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction: Press Releases for AI Overviews 00:35 Case Study: Manipulating AI Overviews 01:08 SEO and Domain Authority 01:37 Harpreet's Experiment and Its Implications 03:27 Comparing Different SEO Tactics 06:06 Testing the Strategy Yourself 08:08 Conclusion and Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

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