The award-winning WIRED UK Podcast with James Temperton and the rest of the team. Listen every week for the an informed and entertaining rundown of latest technology, science, business and culture news. New episodes every Friday.
…
continue reading
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
Ecommerce Expert Breanna Fowler: Driving Change with Data Strategies and AI Personalization
MP3•Episode home
Manage episode 463720537 series 3490109
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the 67th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Breanna Fowler, Head of Global Online Experience at Dell, for an in-depth discussion on her fascinating career journey and the challenges of unifying Ecommerce across 32 countries. Breanna discusses actionable insights on using data to optimize customer experiences, the role of AI in personalization, and the challenges of navigating cultural differences in global markets. Learn strategies for driving customer satisfaction, transforming digital platforms, and staying ahead in the evolving Ecommerce landscape.
Episode Highlights:
Episode Highlights:
- Her diverse career journey, which spans higher education, fashion, hospitality, and technology, has culminated in her pivotal role at Dell.
- The challenges of unifying Dell’s ecommerce platforms include balancing global consistency with local differences across 32 countries.
- How Dell uses data to create customer-focused online experiences, moving from being “data-driven” to “data-informed.”
- The critical role of AI in enhancing personalization and optimizing customer journeys.
- A successful project that transformed Dell’s homepage, leading to improved conversions and customer satisfaction.
- Trends shaping the future of Ecommerce including the Streamlining of technology and a focus on accessibility and efficiency.
The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
107 episodes
MP3•Episode home
Manage episode 463720537 series 3490109
Content provided by Kailin Noivo / Filip Slatinac and Ecommerce Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kailin Noivo / Filip Slatinac and Ecommerce Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the 67th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Breanna Fowler, Head of Global Online Experience at Dell, for an in-depth discussion on her fascinating career journey and the challenges of unifying Ecommerce across 32 countries. Breanna discusses actionable insights on using data to optimize customer experiences, the role of AI in personalization, and the challenges of navigating cultural differences in global markets. Learn strategies for driving customer satisfaction, transforming digital platforms, and staying ahead in the evolving Ecommerce landscape.
Episode Highlights:
Episode Highlights:
- Her diverse career journey, which spans higher education, fashion, hospitality, and technology, has culminated in her pivotal role at Dell.
- The challenges of unifying Dell’s ecommerce platforms include balancing global consistency with local differences across 32 countries.
- How Dell uses data to create customer-focused online experiences, moving from being “data-driven” to “data-informed.”
- The critical role of AI in enhancing personalization and optimizing customer journeys.
- A successful project that transformed Dell’s homepage, leading to improved conversions and customer satisfaction.
- Trends shaping the future of Ecommerce including the Streamlining of technology and a focus on accessibility and efficiency.
The Ecommerce Toolbox: Expert Perspectives is handcrafted by our friends over at: fame.so
107 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.