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Ecommerce Expert Andrew Burton: Flexibility, Innovation, and the Future of Composable Commerce
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\Welcome to the 66th episode of Ecommerce Toolbox: Expert Perspectives – this time, host Kailin Noivo sits down with Andrew Burton, the new CEO of commercetools, for an in-depth discussion about his transition into leadership, his career so far, the evolution of composable commerce, and the future of the Ecommerce landscape. Andrew shares insights into commercetools commitment to providing flexibility, transparency, and innovation for brands aiming to deliver world-class customer experiences, from the importance of milliseconds in performance to the strategic prioritization of roadmaps.
Episode Highlights:
- The transition from legacy systems to composable commerce and why flexibility is critical.
- Insights into commercetools roadmap prioritization and the importance of alignment with customer needs.
- How composability enables brands to innovate without compromise and provides choice and transparency.
- Real-world examples of overcoming Ecommerce challenges, from performance optimization to reducing complexity.
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