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From Backyard Hobby to 18-Year Business

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Manage episode 505855945 series 2971299
Content provided by Brian Roisentul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Roisentul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The DTC Insider, Brian Roisentul sits down with Adam Vernon, founder of Colorado Ski Chairs, a business that’s been transforming old skis and snowboards into handcrafted furniture for nearly 20 years.

Here's a glimpse of what you'll learn:

  • Adam’s journey from ski racer to founder of Colorado Ski Chairs

  • Turning old skis into furniture and the brand’s early days

  • How the product line evolved over 18+ years

  • Balancing custom projects with scalable products

  • Shifting from B2C focus to more B2B and corporate clients

  • Marketing channels: brick-and-mortar, online, and social media

  • The role of video content and behind-the-scenes storytelling

  • Sustainability as a brand story vs. actual sales driver

  • Building a team of multi-talented employees with no rigid titles

  • Looking ahead: the future of Colorado Ski Chairs and industry adaptation

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠.

⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠.

  continue reading

120 episodes

Artwork
iconShare
 
Manage episode 505855945 series 2971299
Content provided by Brian Roisentul. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Roisentul or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The DTC Insider, Brian Roisentul sits down with Adam Vernon, founder of Colorado Ski Chairs, a business that’s been transforming old skis and snowboards into handcrafted furniture for nearly 20 years.

Here's a glimpse of what you'll learn:

  • Adam’s journey from ski racer to founder of Colorado Ski Chairs

  • Turning old skis into furniture and the brand’s early days

  • How the product line evolved over 18+ years

  • Balancing custom projects with scalable products

  • Shifting from B2C focus to more B2B and corporate clients

  • Marketing channels: brick-and-mortar, online, and social media

  • The role of video content and behind-the-scenes storytelling

  • Sustainability as a brand story vs. actual sales driver

  • Building a team of multi-talented employees with no rigid titles

  • Looking ahead: the future of Colorado Ski Chairs and industry adaptation

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠.

⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠.

  continue reading

120 episodes

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