The Lessons Behind Scaling, Exiting, and Rebuilding GoSili

The DTC Insider

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In this episode of The DTC Insider, Brian Roisentul sits down with Stacey Feeley, co-founder of GoSili, to talk about the full arc of building a mission-driven brand.

Here's a glimpse of what you'll learn:

Founding GoSili to create safe, plastic-free products for kids
Early days: inventing silicone sleeves and DIY drop tests
Breaking into mass distribution after Canada’s plastic ban
Customer acquisition before e-commerce and social media
Lessons from trade shows and retail partnerships
The Target dream and why it didn’t meet expectations
Selling the company to Evenflo and the challenges that followed
Buying back the company and rebuilding from the ground up
Launching recycling initiatives for silicone products
Expanding into new markets like hospitality with the DRYNK line

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