How Lion Pose Got Into Sephora Before Having A Product The DTC Insider podcast

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How Lion Pose Got Into Sephora Before Having a Product

5d ago 55:46

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In this episode of The DTC Insider podcast, Brian Roisentul sits down with Madhu Punjabi, co-founder and CEO of Lion Pose. Before building a skincare brand that landed in Sephora, Madhu held key roles at Google, Pinterest, and Meta—experiences that shaped how she builds today.

Here's a glimpse of what you'll learn:

Madhu’s early career at Google, Pinterest, and Meta
Lessons from launching products at big tech companies
Why she left to become a founder before having an idea
Building and selling her first company in infant formula
Co-founding Lion Pose and targeting Sephora from day one
The “questions framework” she learned at Meta and still uses
The realities of being a founder vs. corporate life
Defining passion in business and why it matters
Challenges of today’s DTC environment: rising costs, tougher acquisition, thinner margins

The importance of retention, customer insights, and knowing your numbers

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