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What CS can learn from marketing | Irwin Hipsman
Manage episode 482917539 series 3578812
Episode 245: Irwin Hipsman returns and shares what he learned from a recent marketing conference.
⏱️ Timestamps:
00:00:00 - Intro
00:01:54 - Insights from the NYC alliance conference
00:02:20 - B2C’s surprising presence and takeaways
00:03:45 - Group reference calls: game-changing move
00:04:58 - The risks and rewards of open invites
00:06:07 - Bridging the marketing-silo disconnect
00:07:35 - Understanding customer vs product marketing
00:09:33 - The hidden power of database cleaning
00:11:52 - The scary truth behind dirty data
00:13:32 - Irwin’s comeback and final thoughts
📺 Lifetime Value: Your Destination for GTM content
Website: https://www.lifetimevaluemedia.com
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with Irwin Hipsman:
Irwin's LinkedIn: https://www.linkedin.com/in/irwinhipsman/
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