Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel custom ...
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Lifetime Value Media Podcasts
Your favorite CS personalities answer your hardest CS questions.
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Do you want to know what other customer success and post-sale professionals are thinking about, struggling with, or succeeding with? The Daily Standup is the flagship podcast on the Lifetime Value Media network, cohosted by Dillon Young, Jean-Pierre "JP" Frost, and Rob Zambito. We're publishing daily and sharing the most diverse and unfiltered array of guests. Tune in to hear industry titans and newbies alike chopping it up, sharing their hot takes, workshopping their current challenges, or ...
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This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, em ...
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The goal of the Customer Lifetime Value University Podcast is to provide listeners with actionable plans and strategies to improve their CLTV.The way we think about growth is changing. It's not all about acquisition. In fact, getting your existing customers to stay longer, spend more, and refer you are keys to creating exponential growth.Episodes will be a concise 15-30 minutes and will stay light on the theory and heavy on specific implementable things brands can do.
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Welcome to “The Farmland Exchange”, the official podcast of CLHbid.com, where we bring you expert insights on selling and buying farmland in Western Canada. Hosted by Devon Davidson, Digital Media Strategist for CLHbid.com, this show is your trusted guide to navigating the complex process of selling and buying farmland. From capital gains exemptions and tax strategies to marketing your land and optimizing its value through strategic packaging and subdivision, we cover it all. We also dive in ...
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I'm Sandhya Dhimmar. My mission is to uplift people because I genuinely believe that there is something inside of every human being on this planet that is waiting for them to tap into those inner powers. Until and unless some biggest incident happens with us, we just take our life for granted. After those incidents, we realized that life is a precious gift that is given by God. Every person has realized that power once in their lifetime. And, that is why I want to help people to know their i ...
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Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance ...
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In today’s world of business, when it comes to picking up the phone, most people hate it and won’t do it. There’s a belief that cold calling doesn’t work. It won’t work if it’s not done consistently. Today’s audience tends to hide behind social media and uses excuses like “there’s no point, customers will be annoyed. They don’t like receiving cold calls”. That is completely false. The truth is emotions are difficult to convey through words in a written email or in digital marketing. Bottom l ...
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I'm a retired financial advisor, I sold my business in 2005 and as a result of attending Social Media Marketing World in 2017 decided I had knowledge and opinions the I wanted to share. My interests are in real estate, the financial markets, and self-improvement. I think of Best of Us, my YouTube channel, as my TV station where I can have a voice to the world.I hope you'll find it as much fun as I do and I hope you'll find value in what I share. I want something in return. I want to reach 1 ...
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THE GRITTY COACH - Accountability Strategies for Entrepreneurs
Erika Borden | Accountability Coach | Veteran | Mom
Hey Gritty Friend! Starting or Taking your business to the next level can be challenging without stress, anxiety, fears, lack of focus and clarity much less adding all these together. If you are feeling overwhelmed, unfocused, stuck with obstacle after obstacle and you have the grit to hear how to make changes, then you are in the right place. Hi! My name is Erika and I am super excited you are here for some gritty advice where I focus on helping CEOs and Coaches increase their client’s resu ...
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Go Beyond Fundraising: The Podcast for Nonprofits
Nonprofit Fundraising & Marketing Podcast by Pursuant
Go Beyond Fundraising, a podcast brought to you by the Allegiance Group + Pursuant, seeks to find the sharpest minds in the fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at https://teamallegiance.com/go-beyond-fundraising-podcast/
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The Digital CX Podcast: Driving digital customer success and outcomes in the age of A.I.
Alex Turkovic
This podcast is for Customer Experience leaders and practitioners alike; focused on creating community and learning opportunities centered around the burgeoning world of Digital CX. Hosted by Alex Turkovic, each episode will feature real and in-depth interviews with fascinating people within and without the CS community. We'll cover a wide range of topics, all related to building and innovating your own digital CS practices. ...and of course generative AI will be discussed. If you enjoy the ...
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The Solomon Success podcast is dedicated to the timeless wisdom of King Solomon and the Book of Proverbs in order to maximize one’s business and life. To our advantage, we can find King Solomon’s financial strategies in addition to many life philosophies documented in biblical scriptures. Focusing on these enduring fundamentals of success allows us to bypass the “get-rich-quick” schemes that cause many to stumble on their journey toward success. Our concern is not only spiritual in nature, b ...
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Unreasonable Hospitality & Magic Customer Moments at Scale | Episode 097
16:23
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16:23I'm BAAAACK!!! It's been a few months - but I've been wanting to start posting again - so here we go! Going to change things up a little bit and create more shorter episodes and sharing my direct experiences a bit more. Still going to share some interviews here and there - but I have a lot of practical/tactical stuff on the topic of Digital CX that…
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#738: Building marketing strategy when change is the constant with Heidi Bullock, Tealium
29:30
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29:30Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no lon…
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#737: Unlocking sustainable growth using AI with Bryan Gernert, Resonate
25:44
25:44
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25:44Is artificial intelligence just another shiny toy for marketers, or is it the key to unlocking true agility and sustainable growth in today's turbulent landscape? Agility requires not only rapid adaptation to change, but also the ability to anticipate future trends and proactively adjust strategies. This means leveraging data and technology, like A…
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Lessons Learned: A Life in Insights with Stan Sthanunathan
29:30
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29:30Navigating nothing to lose moments and beyond. Join us in this episode of Tori's Insights and Innovators podcast as Stan Sthanunathan, CEO of i-Genie.AI and former insights leader at Unilever and Coca-Cola, shares his invaluable experiences and lessons from his 40-year career in consumer insights. Hosted by Zontziry “Z” Johnson, Founder of MRXplore…
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#736: Taking ROI models from confusion to clarity with Carlos Manalo, The Office of Experience
34:55
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34:55Are your marketing investments driving real business value, or are you simply throwing money at the latest trends? Agility means being able to react to change while knowing which strategies, processes, and technologies are ultimately moving the needle and driving real business outcomes. This episode is brought to you by The Office of Experience, a …
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#735: Creating a winning personalization and testing approach with Muqtadaa Miandara, Upbound Grou
31:44
31:44
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31:44When it’s a struggle for marketers to even keep up with the latest trends, are brands truly keeping pace with their customers, or are they stuck playing catch-up with outdated strategies and technologies? Agility requires a willingness to experiment, learn, and adapt quickly. It also demands a deep understanding of your customer and the ability to …
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#734: Focusing on the marketing that matters with Tara Corey, Optimizely
26:02
26:02
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26:02With so much noise around AI, changing customer expectations, and the ever-evolving martech landscape, how can marketing leaders avoid the noise to focus on what truly drives long-term value? Agility requires not only adapting to change but also anticipating it. It demands a willingness to experiment, learn, and iterate quickly, especially when it …
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#733: Agentic AI delivering business value with Rupali Jain and Kevin Li, Optimizely
30:22
30:22
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30:22Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, often needing to do more with less while delivering greater value. Agility requires both adapting to change quickly while also having the wisdom to know which changes truly matter. It demands a delicat…
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#732: Using AI to see video content with Meenal Nalwaya, Reka
20:33
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20:33This episode is brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications. Agility requires brands to utilize technology like AI in new and innovative ways to better understand information and interact with their customers, giving them what they want…
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From Report Card to Growth Engine with Nancy Smith, Analytic Partners
25:13
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25:13On this episode, Jon Last, President of Sports and Leisure Research Group, is joined by Nancy Smith, President & CEO of Analytic Partners. Dive into the evolution of analytics and how companies can make smarter, quicker decisions in a competitive landscape. Discover the concept of 'commercial analytics', the impact of rapid technological advancemen…
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#731: Automation and innovation with Karthik Ramakrishnan, Tapestry
24:55
24:55
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24:55Being strategic means asking the right questions and meaningfully applying the learnings. How do you do this while innovating and outpacing the competition? Agility requires a willingness to experiment and adapt quickly to changing market conditions and customer preferences. It also demands breaking down silos and fostering collaboration across tea…
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#730: Chasing perfection when agility is what's needed with Tom Schmitt, CEO of Radial
29:25
29:25
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29:25Is the pursuit of the "perfect" customer experience actually holding brands back from achieving true agility? Agility requires a willingness to embrace calculated risks and adapt quickly to changing market dynamics. It also demands a shift in mindset, from a focus on rigid planning to iterative experimentation and continuous learning. Today, we're …
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#729: The mindset shift needed for AI integration success with Rafael Flores, Treasure Data
29:12
29:12
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29:12Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment? Agility requires not only embracing new technologies like AI, but also a fundamental shift in mindset, processes, and even organizational structure. It demands a willingness to experiment, learn, and adapt quickly to the ever-chang…
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#728: The marketing jobs market and AI's role in the job search with Sue Keith, Landrum Talent Solutions
19:39
19:39
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19:39This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, and there is surely never a dull moment. Today we’re going to look at how marketing and communication ex…
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Cracking the Code of Modern Media with Helen Katz, Publicis
17:48
17:48
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17:48Unlock the secrets of the evolving media landscape! Join our host, Jon Last, President of Sports and Leisure Research Group, and his guest, Helen Katz, EVP of Research at Publicis Media, as she delves into transformative changes in media and advertising. Discover how identity solutions and first-party data drive more effective targeting, understand…
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#727: Growing sales in uncertain times with Chris Cubba, Snipp
27:10
27:10
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27:10What happens when your best sales strategy from a year ago is now driving customer attrition instead of acquisition? Agility requires brands to rethink how they create consumer value in real time, especially when traditional strategies no longer work as consumer behavior shifts unpredictably. Today we’re going to talk about driving sales growth ami…
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#726: How AI is changing the search experience and what to do about it with Sean King, Chief Revenue Officer at Veritone
25:49
25:49
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25:49If Google sent you zero traffic tomorrow morning, would your P&L still be breathing by lunchtime? Agility requires re-engineering your revenue model at the speed of AI. Today we’re going to talk about how AI chatbots are siphoning off audience attention—and what forward-thinking publishers can do about it instead of panic-refreshing their analytics…
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#725: Consumer confidence...and caution...with Eric Miao, Attentive
25:00
25:00
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25:00Are brands prepared for a consumer base that's simultaneously more confident and more cautious? Agility requires not just reacting to current consumer behavior but anticipating the shifts to come. It also requires a deep understanding of the nuances within different consumer segments, particularly as generational behaviors diverge. Today, we're goi…
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#724: Social commerce and the customer journey with Janna Navarro, Wpromote
19:50
19:50
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19:50Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them? Agility requires a willingness to meet your customers where they are—not just where you wish they’d convert. In an era where the consumer journey can begin and end on a social platform or anywhere in between, brands mus…
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#723: Building loyalty across different generations of travelers with Jeff Zotara, arrivia
28:56
28:56
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28:56If you had to pick one of the biggest challenges facing CMOs today, how high on your list would customer loyalty be? Agility requires a deep understanding of your customer and the ability to adapt to their ever-changing needs and expectations. It also requires a willingness to experiment and learn from failures, quickly iterating on strategies and …
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#722: Agentic AI in retail with Dan Russotto, Furniture.com
21:24
21:24
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21:24Building on the talk of AI in recent years, Agentic AI is an exciting area for retailers. But beyond talk, finding real-world examples and best practices can be tricky. Today we are here at eTail Boston, and I am excited to talk today about a company that is innovating in this space, not a traditional retailer, but an innovative aggregator using AI…
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The OG of Customer Lifetime Value: A Conversation with Wharton’s Pete Fader.
20:38
20:38
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20:38Discover the transformative power of behavioral data and customer centricity in this episode of MRII's Insights and Innovators podcast, hosted by Jon Last, President of Sports and Leisure Research Group. Join a thought-provoking conversation with Pete Fader, a pioneer in customer lifetime value analytics and Professor of Marketing at The Wharton Sc…
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#721: Making the most of peak season with Helaine Rich, ePost
22:47
22:47
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22:47Is your brand ready to thrive, not just survive, in the face of evolving global consumer expectations and market shifts? Agility requires more than just quick reactions; it demands proactive foresight, strategic adaptability, and a willingness to embrace continuous evolution. This is particularly critical in today's ever-changing global ecommerce l…
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#720: Building stronger customer relationships using AI with Noah Zamansky, Stitch Fix
22:44
22:44
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22:44AI can create immersive, human-centric experiences that not only drive sales but also foster enduring brand relationships in a rapidly evolving market. Today we’re going to talk about how AI-driven personalization allows retailers to move beyond generic experiences, crafting unique interactions that resonate with individual preferences and behavior…
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#719: Composable Customer Data Platforms with Tejas Manohar, Hightouch
26:37
26:37
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26:37Are you building your customer data strategy around your goals, or are your goals constrained by your data platform? Agility in today’s marketing technology landscape isn’t just about speed—it’s about flexibility. Brands need data architectures that adapt to their needs, not the other way around. And with the right approach, that agility can fuel p…
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#718: Building trust while building a brand with Meika Hollender, Nara Organics
27:26
27:26
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27:26When consumer trust is more fragile than ever, how can brands, particularly in highly scrutinized categories like infant nutrition, utilize the latest approaches to not only build trust but also deepen consumer relationships? Agility requires not only adapting to evolving consumer expectations and technological advancements but also maintaining eth…
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What the C-Suite Values in Insights with Wella’s Chris Chesebro
26:06
26:06
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26:06Discover how insights and analytics shape decision-making at the C-suite level in this episode of MRII's Insights and Innovators podcast. Katie Gross, president of Suzy, hosts Chris Chesebro, Global Chief Digital Officer at Wella Company. They explore how data-driven strategies impact big-picture brand strategy and day-to-day operations in a fast-c…
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#717: Understanding customers by simulating them first with Mike Taylor, Ask Rally
28:28
28:28
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28:28Is the most effective way to understand real human behavior to simulate it first? Agility requires a willingness to test ideas that sound strange at first—like asking bots to act more human by narrowing their point of view, or treating synthetic personas as real sources of insight. But when applied correctly, this thinking unlocks entirely new ways…
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#716: Streamlining brand partnerships with Alan Gould, Mutual Markets
26:44
26:44
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26:44What if building a brand partnership with a major entertainment property could happen in 5 minutes instead of 6 months—and drive 10x better results? What would that change for your marketing strategy? Today I’m joined by Alan Gould, CEO of Mutual Markets. Alan is at the forefront of a major shift in digital marketing and advertising—using AI to red…
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Betting on Disruption: How Two Industry Icons Are Backing the Next Generation of Research Tech with Tod Johnson and Karyn Schoenbart, Co-Founders and Managing Directors, Duo Partners Consulting
24:21
24:21
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24:21How are industry icons like Tod Johnson and Karyn Schoenbart paving the way for the next generation of research tech? As Co-Founders of Duo Partners Consulting, they share their perspectives on innovation in the research space, the challenges of data quality and fraud, and the exciting developments they foresee. Discover the types of disruptive dat…
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#715: Increasing speed to insights with Sid Banerjee, Medallia
29:32
29:32
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29:32What could your CX teams do to strategically move your brand forward if they weren’t tethered to dashboards? Agility requires CX teams to move beyond reactive reporting and embrace proactive insight delivery. In an era where insights are instantly available through conversational AI, the strategic role of CX is about to shift—big time. Today we’re …
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#714: Keeping up with e-commerce evolution with Lena Moriarty, eTail and Worldwide Business Research
20:40
20:40
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20:40One thing is for certain: the world of e-commerce never sits still. But what should retailers be paying attention to now? Agility requires not only adapting to changing consumer behaviors but also anticipating them. It's about proactively shaping the future of retail, not just reacting to it. Today, we're going to talk about navigating the ever-shi…
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#713: Agentic AI that improves the customer experience, with Manisha Powar, Qualtrics
26:36
26:36
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26:36Agility requires more than just speed—it demands relevance and empathy, especially when AI is stepping in to play a bigger role in the customer experience. What if the problem isn’t that AI moves too slowly—but that it moves without context, without empathy, and without earning trust? Today we’re going to talk about how Agentic AI is changing that—…
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#712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop
30:22
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30:22If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still…
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#711: Making accessibility a priority with Make Paciello, AudioEye
30:14
30:14
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30:14The 35th anniversary of the Americans with Disabilities Act (ADA) was July 26, so today's episode is a special one. Most companies obsess over SEO, performance, and conversion rates—but overlook 25% of their audience entirely. Why do so many businesses miss the opportunity to serve users with disabilities, and what are they leaving on the table? To…
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A Pragmatic Look at the Evolution of Insights Technology with Bryan Orme, Sawtooth Software
21:06
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21:06Explore the transformation of market research techniques and the role of AI in the latest episode of MRII’s Insights and Innovators podcast. Join Jon Last, President of Sports and Leisure Research Group, as he talks with Bryan Orme, CEO of Sawtooth Software. Bryan shares his journey in data collection and analytics, the technological evolution in m…
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#710: Empowering Employees to Lead Meaningful Change from Within with Steven Malony, CEO of Belkin
29:06
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29:06How often do big, meaningful shifts inside a company actually start small? And more importantly, how do you avoid squashing them before they have a chance to grow? Agility requires more than vision—it requires giving your team the power to act on that vision. Today we’re going to talk about how a global company like Belkin empowered its employees t…
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#709: The state of CX and the value of hyperpersonalization with Adrian Swinscoe, Punk CX Podcast
1:01:13
1:01:13
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1:01:13Agility requires that brands have a fundamental understanding of why they’re doing things, and what customer expectations are, rather than chasing trends and implementing the latest tech. Without this, customer satisfaction will continue to slide, and brands won’t be any closer to knowing what to do to solve for that. I am here in Edinburgh with my…
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#708: How commerce media is changing advertising with Eric Brackmann, Koddi
28:15
28:15
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28:15If you think commerce media is just a buzzword or a trend, think again. It’s reshaping the ad landscape—fueled by AI, first-party data, and sector-specific solutions that leave the legacy one-size-fits-all approach in the dust. What’s coming next? Grocery? Autos? Quick commerce? If your brand isn’t already exploring commerce media, it’s probably fa…
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Inherent Difficulties in Appraising Farmland
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43:13Valuing farmland isn’t as straightforward as it seems—and when it comes to traditional appraisals, the numbers often don’t add up. In this episode of The Farmland Exchange Podcast, host Devon Davidson is joined by Roy Carter, CEO of CLHbid.com, and Alle Carter, member of the legal and executive teams at CLHbid.com, to break down the complexities of…
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#707: Building ROI in the Creator Economy with Brit Starr, CreatorIQ
25:52
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25:52Agility requires marketing leaders to evolve from campaign-based thinking to relationship-based strategy—especially when working with creators who influence not just clicks, but for a meaningful connection with customers. Today we’re going to talk about the creator economy and how brands like PepsiCo, Unilever, and more are leaning into long-term c…
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#706: Building more connected digital experiences with Eric Stine, CEO of Sitecore
29:45
29:45
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29:45If the web is no longer one-size-fits-all and instead geared towards segments of one, how do brands avoid creating a thousand disconnected experiences, and manage each experience effectively? Agility requires embracing both technology and customer behavior shifts at the same time—without losing your brand voice. Today we’re going to talk about how …
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The Immutable Skills for Effective Insights Professionals with Ravi Parmeswar, Kastu Analytics
19:14
19:14
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19:14Discover the steadfast skills and perspectives that make an insights professional truly effective with Ravi Parmaswar, President at Kastu Analytics, and host Jon Last, President at Sports and Leisure Research Group. In this episode, Ravi reflects on his varied career at global Fortune 100 organizations and shares key highlights, including the impor…
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#705: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo
24:43
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24:43Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business? Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only ni…
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#704: Delivering personalization at scale with Yaniv Navot, Mastercard
31:05
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31:05With all the data at our fingertips, why do so many companies still struggle to deliver truly personalized experiences at scale? Agility requires being able to cut through the noise of data and culture shifts to deliver experiences that truly resonate with each individual. Today we’re going to talk about personalization maturity, the role of machin…
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#703: How AI and Deep Learning is affecting advertising with Jaysen Gillespie, RTB House
27:36
27:36
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27:36Are we on the brink of advertising becoming too smart for its own good, or is Deep Learning finally getting us closer to what customers actually want? Agility requires us to constantly evaluate how technology like AI reshapes the relationships between brands and consumers—sometimes for better, sometimes for far more complex. The advertising landsca…
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#702: What it takes to keep customers loyal with Anna Convery, Verint
29:52
29:52
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29:52Does your brand deliver answers faster than your customer can send a text message? Agility in CX is about answering customers before they finish the thought. If you can’t evolve at that pace, you’re already behind. Today we’re going to talk about what Verint’s brand‑new 2025 State of Customer Experience report tells us about loyalty, automation, an…
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Parallel Tracks: Why Brands and Agencies See Insights Differently with Steve Quirk, Quirk’s Media
23:20
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23:20Is there a disconnect between research suppliers and clients in today's market research landscape? In this episode of MRII's Insights and Innovators podcast, Jon Last, President of Sports and Leisure Research Group, interviews Steve Quirk, President of Quirk’s Media. They discuss the challenges brands face with the proliferation of research platfor…
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#701: No-Code as a Strategic Weapon, with Aytekin Tank, Jotform
24:29
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24:29If your team spends half its days searching for documents and filling out spreadsheets you built years ago, how long will it be before your competitors automate you out of business? Agility requires turning busywork into bandwidth so people can collaborate and think strategically instead of shuffling pixels. Today we’re exploring how no-code platfo…
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#700: Winning and retaining the distracted consumer with Kelsey Chickering, Forrester
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21:13If your brand can’t hold a consumer’s focus for eight seconds, what makes you think you deserve nine? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility isn’t speed for speed’s sake; it’s the discipline of staying useful while everythi…
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