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How to Build Strategic Relationships with Your Customers
Manage episode 485407782 series 3555213
In this episode of the Customer Success Pro Podcast, Anika Zubair emphasizes the importance of building genuine human relationships with customers. She discusses the challenges faced by Customer Success Managers in managing multiple accounts and the need to shift from transactional interactions to strategic partnerships. Anika outlines common mistakes CSMs make, such as only reaching out when they need something and failing to personalize communication. She introduces principles for building strong relationships, including being relevant, consistent, and human. The episode concludes with actionable challenges for listeners to enhance their customer relationships.
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Chapters:
00:00 Building Lasting Customer Relationships
02:15 Customer Management in CS
05:34 Myths in Customer Success
10:10 Principles of Strategic Relationships
15:44 Consistency Over Intensity
19:34 The Human Element in Customer Success
22:18 Actionable Takeaways
Connect with Anika Zubair:
Website: https://thecustomersuccesspro.com/
LinkedIn: https://www.linkedin.com/in/anikazubair/
CSM RevUP Academy: https://thecustomersuccesspro.com/revup
Want to be our next guest? Apply here: https://www.thecustomersuccesspro.com/podcast-guest
Podcast Editor: https://podcastmagician.com/
Chapters
1. Building Lasting Customer Relationships (00:00:00)
2. Customer Management in CS (00:02:15)
3. Myths in Customer Success (00:05:34)
4. Principles of Strategic Relationships (00:10:10)
5. Consistency Over Intensity (00:15:44)
6. The Human Element in Customer Success (00:19:34)
7. Actionable Takeaways (00:22:18)
22 episodes
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