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Ep 2: How mature is your experimentation program, really?
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How mature is your experimentation program, really?
In this episode of the Conversion Podcast – Coffee Break Edition, Matt is joined by Steph, Senior Consultant at Convergent, to discuss how companies can better evaluate and grow their A/B testing and digital experimentation programs using a new, evolved maturity framework.
They break down:
- The 5 stages of experimentation maturity (Reactive to Optimized)
- Why the classic “Packet” model needed an update
- Key dimensions of maturity: goals, delivery, culture, tools
- How to benchmark your team and set actionable growth goals
- Common pitfalls, including over-engineering and under-tracking
Whether you're just starting out or looking to scale your experimentation practice, this episode offers practical insights to improve velocity, volume, and value—and turn your testing program into a true growth engine.
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