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Bonus Ep 2: Experimentation = your business superpower
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From CRO to Decision-Making: How to Truly Unlock Value from Experimentation
In this episode of The Conversion Podcast, we explore how experimentation can go beyond simple conversion rate optimization (CRO) to become a powerful decision-making and risk management tool.
We dive into:
Why experimentation isn’t just for optimizing pages — it’s for making big, bold business decisions
How to frame experiments as risk management instead of just validation
Balancing safe bets vs. high-risk experiments in your testing portfolio
Real-world examples of using experiments to guide pricing, product, and strategic moves
If you’re a marketer, product manager, or leader looking to make smarter, bolder decisions with data, this one’s for you.
9 episodes
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