Corporate giants have fallen — Enron, Kodak, Lehman Brothers. Trust in big brands is gone. So where do people look now? At you. Brandon Coleman Jr reveals why personal branding is no longer optional. Every online search, every LinkedIn post, every first impression is shaping how the world sees you — and whether they choose to work with you. With practical tips, clear archetypes, and 50 years of branding wisdom, Brandon shows how to build an authentic presence that attracts opportunity. Forget hype — this is about credibility, clarity, and character. Your personal brand is already speaking. Tune in to this episode and turn your Brand ON!

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Connect and Follow Brandon Coleman Jr

Email: [email protected]

Website: www.brandoncolemanjr.com

LinkedIn: https://www.linkedin.com/in/brandoncolemanjr/

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Facebook: www.facebook.com/officialbrandoncolemanjr

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Transcript (with chapter marks)

00:01:07 Power of Personal Branding

Brandon Coleman Jr: Capturing your essence and opening up your authenticity to the world is a whole other skill set to a select few.

00:02:24 Define Your Purpose

Brandon Coleman Jr: Why are you here? What are you about? What makes you identify what you stand for, your expertise, and the value you offer? Clarify your niche, whether it's career, expertise, a hobby, a unique perspective, a really weird personality, whatever it is.

00:02:51 Know Your Audience

Brandon Coleman Jr: Know your audience… who's your audience? Who does that brand have to parlay to? Who does that brand have to resonate with? Research who you want to reach, understand their needs, their preferences, and platforms, and what they like.

00:04:27 Make Content Worth Consuming

Brandon Coleman Jr: Produce valuable content, share your insights, your tips, your stories. I don't care if you make donuts. Tell people how to make the best donuts. Become that expert, become that authority. Write a book about it. Showcase your expertise.

00:05:09 Engage, engage, engage!

Brandon Coleman Jr: Engage with your community, produce that valuable content first, and then engage with your community. Respond to their comments on your stories, join in conversations, and network with others in your niche. Engagement builds trust and loyalty, and they see that you're real.

00:06:04 Show Up Authentically and Consistently

Brandon Coleman Jr: I think this is the most important one: be authentic and consistent. Stay true to your values and maintain a regular posting schedule. Authenticity fosters trust, and consistency builds recognition. Don't think you can always say what you think people want to hear. They'll read through that you need to be honest.

00:07:50 Your Brand Makes or Breaks You

Brandon Coleman Jr: Your personal brand is important, whether you just graduated from college or whether you're running a successful company. Get your personal brand in alignment and enjoy the natural momentum it creates for your life and your business.