What do people see when they Google you? In today’s world, your personal brand is your first handshake — and Brandon Coleman Jr says it’s either helping or hurting you. With trust in institutions fading fast, people trust people. Brandon explains how to define your brand persona, stay authentic, and manage your digital footprint so opportunities find you — not pass you by. This isn’t about self-promotion; it’s about clarity and credibility. Your story is already being told online. Are you in control of it? Brandon’s advice: stop leaving your reputation to chance and turn your personal Brand ON!

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Transcript (with chapter marks)

00:02:47 The Face and Heartbeat of the Brand

Brandon Coleman Jr: Our society has shifted its trust to believing in people first, and business brands are a distant second. Therefore, it is incredibly important for entrepreneurs to pay close attention to their personal brands, since they are the face of most small businesses. Not only are they the face, but quite often, they're the heartbeat, the spirit, the persona that permeates the culture of the brand.

00:03:22 Check Your Online Presence

Brandon Coleman Jr: In our new social landscape, many of your prospective customers, your current customers, employees, and other stakeholders will be judging you and your business online long before they ever meet you in person.

00:04:29 Social Media Matters

Brandon Coleman Jr: You want to make sure you intentionally put your authentic human self out in front of your social media endeavors, as opposed to treating them like bothersome afterthoughts.

00:05:04 Craft a Genuine Personal Brand Story

Brandon Coleman Jr: If your personal brand story is told and shared in such a way that it adds trust and credibility to your enterprise, then the power of your personal brand will significantly expand. Take time to craft a story that is a genuine expression of what you are all about.

00:06:25 The Altruist

Brandon Coleman Jr: Here are several personas used when labeling personal … the altruist, and they're focused on helping others and contributing to their community, often through acts of kindness and dedication to others’ well-being. You've seen them, the careerist who prioritizes personal advancement and status within their industry, often sharing relevant information to raise their industry standard.

00:07:20 The Expert

Brandon Coleman Jr: The expert is built on demonstrable knowledge, skills, and authority in a specific subject or field, the personality centered on one's individual, unique values, unique qualities, lifestyle, and personality traits.

00:08:55 Your Brand Makes or Breaks You

Brandon Coleman Jr: You have a personal brand, and that personal brand either drives your success or adds to your failures.