Are you Brand ON! or Brand OFF? Join branding legend Brandon Coleman Jr as he generously shares five decades and millions worth of business consulting insights with entrepreneurs everywhere. Catch Brandon’s infectious enthusiasm as you benefit from his success on thousands of brand alignment projects across many industries. Laugh as he delivers invaluable wisdom and experiences in his straight talking Texas style. Learn through engaging entrepreneurial success stories, surprise guests, and a ...
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Brandon Coleman Jr Podcasts
🚀 Welcome to Iconiq Entrepreneurs — Where Strategy Meets Impact Hosted by Erica Bailey, founder of IconiQ Consulting, the Iconiq Entrepreneurs Podcast is your weekly dose of bold insights, real conversations, and no-fluff strategies from the minds behind today’s most disruptive brands. 🎙 Every episode features innovative founders, thought leaders, & marketing experts who are building businesses that actually work—not just look good on paper. We dive into: ✅ Smart, scalable marketing strategi ...
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Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators
Philip VanDusen
For designers, creatives, entrepreneurs, and content creators who want to level up their careers and creative businesses. Hosted by Philip VanDusen, Brand Consultant and founder of BONFIRE, this show explores personal branding, content creation, freelancing, and creative career growth. Philip and his guests deliver practical coaching, strategies, and inspiration to help you market your work, attract new clients, grow your influence, and build long-term success. Covering personal branding, co ...
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[Classic Rewind] Brand Alignment Pothole #7: Unintentional Morphing
12:21
12:21
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12:21Brand alignment isn’t a one-time decision—it’s a daily battle. The moment you let trends, internal politics, or knee-jerk reactions dictate your brand, you start drifting. And drift kills. Confused teams, lost customers, diluted messaging—it all adds up to irrelevance. Your brand’s core promise isn’t up for negotiation. Lock in your North Star, aud…
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[Classic Rewind] Brand Alignment Pothole #6: Compromising to Please Others
15:24
15:24
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15:24Trying to make everyone happy? Congratulations—you’ve just built the most forgettable brand in the room. In this episode of The Brand ON! Show, Brandon Coleman Jr breaks down why great branding is never done by committee. From clueless stakeholder input to family drama and employees resisting change, Brandon exposes how brands get watered down into…
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[Classic Rewind] Brand Alignment Pothole #5: The Wrong Brand or Concept
14:13
14:13
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14:13Some entrepreneurs start off with the wrong brand or business concept. Many don’t realize how critical beginning with the right brand is. It is the foundation of your business. In this episode of The Brand ON! Show, Brandon Coleman Jr breaks down why most entrepreneurs screw this up—rushing through branding, trusting the wrong people, or inheriting…
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[Classic Rewind] Brand Alignment Pothole #4: Personal Pride and Success
12:53
12:53
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12:53Your brand’s biggest threat? It might be you. In this episode of The Brand ON! Show, Brandon Coleman Jr tackles the brutal truth—personal pride and past success can quietly wreck your brand. From business owners clinging to bad logos because “family made it” to leaders too smug to pivot, Brandon exposes the ego traps that stall growth. Just because…
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[Classic Rewind] Brand Alignment Pothole #3: The Owner's Forest
12:42
12:42
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12:42Your business is your baby—but what if your attachment is suffocating its growth? In this episode of The Brand ON! Show, Brandon Coleman Jr takes a hard look at the “Owner’s Forest,” where entrepreneurs get so deep in the woods they lose sight of their brand’s bigger picture. From overconfidence and emotional blind spots to ignoring market signals,…
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[Classic Rewind] Brand Alignment Pothole #2: External Marketing Vendors
13:16
13:16
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13:16External vendors can be a game-changer—or brand killer. In this episode of The Brand ON! Show, Brandon Coleman Jr exposes the potential negative impact external marketing vendors can have on your brand. From sales-driven agendas to short-term thinking, outside vendors often serve their own bottom line first, leaving your brand misaligned and off-tr…
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[Classic Rewind] Brand Alignment Pothole #1: Internal Marketing Employees
14:40
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14:40Your internal marketing team should be your brand’s biggest asset—but sometimes, they’re the ones throwing it off track. In this episode of The Brand On! Show, Brandon Coleman Jr dives into the first major pothole that wrecks brand alignment: internal marketers who, without realizing it, make decisions that dilute or misalign the brand. From the pa…
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One year, one mission, one powerful message: keep your Brand ON! In this special anniversary episode, Brandon Coleman Jr. launches the first-ever Brand ON! Award, honoring businesses that live and breathe alignment at every touchpoint. After a rigorous review process — from nominations to unannounced visits — the winner is revealed: Houston’s legen…
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Mastering Your Message & Authentic Brand Storytelling w/ Joshua Altman | IconiQ Entrepreneurs EP 102
51:10
51:10
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51:10This week, I had the chance to sit down with someone whose work I’ve admired for a long time — Joshua Altman, Managing Director of Beltway.Media and one of the sharpest minds I know when it comes to strategic messaging, internal comms, and brand clarity. What started as a casual conversation turned into a deep dive on: Why storytelling isn’t fluff …
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Corporate giants have fallen — Enron, Kodak, Lehman Brothers. Trust in big brands is gone. So where do people look now? At you. Brandon Coleman Jr reveals why personal branding is no longer optional. Every online search, every LinkedIn post, every first impression is shaping how the world sees you — and whether they choose to work with you. With pr…
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What do people see when they Google you? In today’s world, your personal brand is your first handshake — and Brandon Coleman Jr says it’s either helping or hurting you. With trust in institutions fading fast, people trust people. Brandon explains how to define your brand persona, stay authentic, and manage your digital footprint so opportunities fi…
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Small details make or break brands. Brandon Coleman Jr shows how bad parking damaged a $50M healthcare provider’s patient experience, off-brand music sent a restaurant’s guests headed for the doors, and free candy at the counter made a gym look like a joke. His message: every detail speaks for your brand — whether you notice it or not. If you’re sl…
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Everyone’s asking Google how to get brand alignment right—but here’s the truth: Google’s answers are a good start, but aren’t enough to build a brand that actually wins in the real world. In this episode, I take the top eight questions business owners are typing into the search bar and give you the no-fluff, field-tested answers in addition to what…
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Jim Henry: How Texas Olive Ranch Defied the Odds
40:04
40:04
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40:04What kind of entrepreneur looks at the Texas heat and says, “Let’s grow olives”? Jim Henry, that’s who. In this episode of The Brand ON Show, Brandon Coleman Jr sits down with the founder of Texas Olive Ranch—a man who ignored every expert, defied the climate, and built a bold, honest brand from the dirt up. From frozen trees to adulterated markets…
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(Classic Rewind) Beware of Marketing Experts
15:35
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15:35The Over-Abundance of Marketing Professionals Entrepreneurs and business leaders are having a fit trying to find the best branding and marketing help for their companies. The global transformation from traditional media to digital media has created more sub-specialty niches than most can keep up with. Many of those niche workers are siloed off and …
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The 5-Minute Fix: How AI Solves Missed Calls & Lost Sales | IconiQ Entrepreneurs EP 101
18:07
18:07
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18:07Hey there — it’s Erica Bailey, and in this episode of the IconiQ Entrepreneurs Podcast, I’m diving into one of the most overlooked and expensive mistakes I see service-based businesses make every single day: losing leads silently. I’m talking about: Missed calls that never get returned Slow or no follow-up Leads who click “book now”… but bounce bec…
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When leaders pass the mic to trendy marketing and tune out their brand truth, disaster follows. In this episode, Brandon Coleman Jr exposes the billion-dollar blunders of brands like Jaguar and Bud Light—case studies in how chasing cool can cost you your credibility. From tone-deaf campaigns to abandoned brand DNA, Brandon sounds the alarm on what …
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Want to blow your budget, frustrate your team, and stall your brand’s momentum? East, just be a terrible client! In this episode of the Brand ON! Show, Brandon Coleman Jr flips the script with a tongue-in-cheek breakdown of six surefire ways to sabotage your success. From ghosting your team to micromanaging their every move, this guide hits all the…
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Stop Wasting Leads & Start Closing Sales | Jason Kramer – IconiQ Entrepreneurs EP 100
1:00:52
1:00:52
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1:00:52Are you pouring money into marketing with no idea what’s actually working? In this episode, Erica Bailey sits down with CRM and lead nurturing expert Jason Kramer, founder of Cultivize, to expose the blind spots that cost businesses thousands—and the simple systems that fix them. Jason shares his journey from teenage side hustler to CRM strategist …
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Most people talk about hiring the right team, but few talk about how to be the right client. In this episode, Brandon Coleman Jr. flips the script, revealing how great outcomes start with great partnerships. Want world-class results? Stop hiring eagles and treating them like turkeys. From writing a crystal-clear one-page brief to giving feedback th…
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Legacy Through Film: Passion, Truth & Building w/ Purpose w/ Chance McClain | IconiQ Entrepreneurs 99
1:08:58
1:08:58
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1:08:58In this powerful episode of IconiQ Entrepreneurs, Erica sits down with Chance McClain—veteran, filmmaker, and founder of Heritage Films, who has produced over 800 cinematic documentaries preserving family legacies. From sports radio to Broadway to Streamy-nominated films, Chance’s journey is anything but linear. He shares why “follow your passion” …
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Brandon Coleman Jr exposes the brutal truth: most so-called “brand strategists” aren’t strategic at all. In this episode, he breaks down exactly how to separate the real deal from the résumé fluff. Want someone who’s moved markets, not just pixels? Ask the right questions. Demand case studies. Expect measurable results. Because when your brand’s at…
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R Blank: Science, Simplicity & the Brand Built to Protect
34:49
34:49
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34:49R Blank didn’t just start a company—he built a brand with a mission most people didn’t even know they needed. In this episode of The Brand ON Show, Brandon Coleman Jr. unpacks how SYB (Shield Your Body) is turning scientific credibility into consumer trust by tackling the invisible risks of EMF radiation. No scare tactics. No fluff. Just real produ…
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Brandon Coleman Jr. on Gratitude, Growth, and the Power of Alignment | iconiQ Entrepreneurs EP 98
44:29
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44:29In this powerhouse episode of Innovative Entrepreneurs, host Erica Bailey sits down with legendary brand evangelist and author Brandon Coleman Jr. to talk about the truth behind successful branding—and why most entrepreneurs are leaving growth on the table. Brandon shares how he built—and sold—one of the most successful mid-sized branding firms in …
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Brandon’s episode on BeatiDudes: The Real Story Behind Brand ON!
55:21
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55:21In this episode of BeatiDudes, Brandon Coleman Jr brings what he’s known for: no fluff, just truth about what it takes to build a brand—and a life—that delivers. Brandon breaks down why brand alignment isn’t about logos or catchy names. It’s where your promise meets your delivery at every touchpoint. From turning a small-town Christmas attraction i…
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Why I Rebranded My Podcast + The Strategy Small Businesses Actually Need | IconiQ Entrepreneurs 97
17:54
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17:54Welcome to the first episode of the newly rebranded IconiQ Entrepreneurs podcast! 🎙️ In this episode, host Erica Bailey—managing partner of IconiQ Marketing—pulls back the curtain on why the podcast formerly known as Innovative Entrepreneurs got a brand new name, a bold new direction, and a much bigger mission. 🔗 Timestamps 0:00 – Welcome & Big New…
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Personal Branding Power Tips In this episode of the Brand Design Masters podcast, Philip delves into an advanced perspective on personal branding, which he dubs 'Personal Branding 2.0'. Philip explores the evolution of personal branding and discusses how creative professionals can leverage new platforms and formats, like short-form video on TikTok …
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You’ve got questions about brand alignment—Brandon Coleman Jr has straight answers. In this episode of The Brand ON! Show, Brandon tackles the top five questions he hears from entrepreneurs all over the world. What is brand alignment? Why does it matter? How long does it take? Is there a shortcut? And most importantly, are you the one holding your …
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In this episode of The Brand ON! Show, Brandon Coleman Jr cuts through the noise and breaks down the one thing separating forgettable businesses from unstoppable brands: alignment. Not logos. Not color palettes. Alignment—where your promise and your delivery match at every customer touchpoint. Brandon introduces a simple but powerful 8-question qui…
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IEP 96: Scaling with Clarity: How to Lead, Build, and Grow Without Burnout with Courtney De Ronde
1:14:26
1:14:26
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1:14:26In this episode of Innovative Entrepreneurs, Erica Bailey sits down with Courtney De Ronde, CPA, CEO of Forge Financial, and creator of the Simple Scale-Up System. With over 20 years in finance and leadership, Courtney shares the frameworks that help businesses escape the chaos of startup life and transition into sustainable, scalable growth. Disco…
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Shawn D. Nelson: No Fluff, All Strategy: The Lovesac Philosophy of Design for Life
39:49
39:49
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39:49Shawn D. Nelson didn’t just build a couch—he built a brand with backbone. In this episode of The Brand ON! Show, Brandon Coleman Jr unpacks how a bean bag turned into a $700M company by rejecting planned obsolescence and designing products that evolve with the customer. Lovesac’s philosophy? “Design for Life.” No fluff. No waste. Just smart, modula…
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IEP 95: How Jay Conner Raised $2M in 90 Days Without Asking for a Dime
45:50
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45:50In this powerhouse episode of Innovative Entrepreneurs, Erica Bailey sits down with real estate investing legend Jay Conner—widely known as The Private Money Authority. Jay shares how he raised over $2 million in under 90 days without ever pitching a deal or asking anyone for money. Learn Jay’s proven approach to raising capital through self-direct…
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Stop Waiting, Start Earning: Nick Loper’s Straight Talk on Side Hustles
43:42
43:42
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43:42Most people don’t need another dream—they need a plan. In this episode of The Brand On! Show, Brandon Coleman Jr., talks with Nick Loper of Side Hustle Nation about cutting through the hype and building income streams that actually work. No lottery schemes. No or viral fantasies; just smart, tested moves, rooted in your own strengths and what the m…
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(Classic Rewind) Brand Alignment: Art, Science, or Common Sense?
17:12
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17:12Great brand alignment is part art, part science, a whole lot of common sense —and 100% essential for business success. In this episode, Branding legend Brandon Coleman Jr reveals proven strategies that top-performing brands use to stay aligned and avoid the pitfalls of self-proclaimed “experts.”Whether you're launching a startup, scaling a business…
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IEP 94: From Tanks to Tees: How Brandon Built a 7-Figure Brand from a Pandemic Purchase
56:12
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56:12Hey, entrepreneurs! Welcome back to the Innovative Entrepreneurs Podcast, where we bring you the brightest minds in business, design, and strategy. I’m Erica Bailey, and today’s guest is Brandon Mills—a veteran, tech geek, and powerhouse CEO who turned an outdated embroidery shop into a 7-figure branding company with national and international reac…
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The Most Influential Brand Alignment Strategy Gratitude is not only part of a virtuous life—it’s also the single most influential brand alignment strategy. When used as the foundation of your values-driven branding and emotional brand experience, gratitude fosters enduring customer relationships and strengthens brand loyalty. By integrating the ene…
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(Classic Rewind) Brand Alignment Leadership
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12:38Just like the very best championship-level athletes, entrepreneurs are responsible for leading their team, and their brand, to victory. Whether you were blessed with the gift of situational awareness and can see the whole business playing field at once, or you need guidance and support to align your brand, understanding the imperative need of leade…
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The Brand Power of Education: Jim Keyes on Turning Learning into Legacy
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40:50In this episode of The Brand ON! Show, Brandon Coleman Jr digs into the powerful story of Jim Keyes—former CEO of 7-Eleven and Blockbuster—who proves that education isn’t just a credential, it’s a launchpad. From humble beginnings to leading billion-dollar turnarounds, Jim shares how learning, reinvention, and personal brand shaped every chapter of…
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Michael Neeley: Brand Alignment Meets Business Strategy
37:16
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37:16In this episode of The Brand ON! Show, Brandon Coleman Jr teams up with business strategist Michael Neeley to break down what most entrepreneurs miss: branding without strategy is just noise. They dive into solopreneurs, rebranding for scalability, and how over-branding can kill your message. From exit strategies to podcast cover designs, this is a…
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Brand Alignment Pothole #7: Unintentional Morphing
12:12
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12:12Brand alignment isn’t a one-time decision—it’s a daily battle. The moment you let trends, internal politics, or knee-jerk reactions dictate your brand, you start drifting. And drift kills. Confused teams, lost customers, diluted messaging—it all adds up to irrelevance. Your brand’s core promise isn’t up for negotiation. Lock in your North Star, aud…
…
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1
Brand Alignment Pothole #6: Compromising to Please Others
15:14
15:14
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15:14Trying to make everyone happy? Congratulations—you’ve just built the most forgettable brand in the room. In this episode of The Brand ON! Show, Brandon Coleman Jr breaks down why great branding is never done by committee. From clueless stakeholder input to family drama and employees resisting change, Brandon exposes how brands get watered down into…
…
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1
Episode 93: Kimberly Hightower on Reinventing Success After 50 | Bold Moves & Career Evolution
1:22:54
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1:22:54Hey, entrepreneurs! Welcome back to the Innovative Entrepreneurs Podcast, where we bring you the brightest minds in business, design, and strategy. I’m Erica Bailey, and today’s guest is Kimberly Hightower—a powerhouse entrepreneur and business strategist who’s redefining what it means to evolve and thrive at any age. Kimberly’s story is a mastercl…
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Brand Alignment Pothole #5: The Wrong Brand or Concept
14:03
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14:03Some entrepreneurs start off with the wrong brand or business concept. Many don’t realize how critical beginning with the right brand is. It is the foundation of your business. In this episode of The Brand ON! Show, Brandon Coleman Jr breaks down why most entrepreneurs screw this up—rushing through branding, trusting the wrong people, or inheriting…
…
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1
Episode 92: Merging Design & Science: How Todd Bracher is Disrupting Innovation & Problem-Solving
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51:39Hey, entrepreneurs! Welcome back to the Innovative Entrepreneurs Podcast, where we bring you the brightest minds in business, design, and strategy. I’m Erica Bailey, and today’s guest is Todd Bracher, a globally recognized industrial designer, strategist, and thought leader in innovation. Todd has spent years at the intersection of design, science,…
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Brand Alignment Pothole #4: Personal Pride and Success
12:41
12:41
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12:41Your brand’s biggest threat? It might be you. In this episode of The Brand ON! Show, Brandon Coleman Jr tackles the brutal truth—personal pride and past success can quietly wreck your brand. From business owners clinging to bad logos because “family made it” to leaders too smug to pivot, Brandon exposes the ego traps that stall growth. Just because…
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1
The Best LinkedIn Video Strategy for 2025
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12:07The Best LinkedIn Video Strategy for 2025 In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of LinkedIn for video marketing. He discusses the importance of understanding different LinkedIn video formats, including feed videos, short videos, and LinkedIn Live, emphasizing their unique advantages. Ph…
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Some brands chase trends. The best ones build legacies. In this special St. Patrick’s Day episode, Brandon Coleman Jr goes to Ireland and explores the remarkable story of Molly Gallivan—a whiskey-making widow who turned adversity into opportunity during Ireland’s Great Famine. Her ingenuity and resilience laid the foundation for a brand that still …
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Episode 91: From NFL Grit to Financial Greatness: Cory Procter’s Journey in Wealth & Entrepreneurship
1:06:33
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1:06:33Hey, hey, innovative entrepreneurs! Welcome back to the Innovative Entrepreneurs Podcast, where we think big, act bold, and build businesses that create real impact. I’m your host, Erica Bailey, and today’s episode is an absolute powerhouse of insight, strategy, and inspiration. I’m sitting down with Cory Procter, a former NFL offensive lineman tur…
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Brand Alignment Pothole #3: The Owner's Forest
12:30
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12:30Your business is your baby—but what if your attachment is suffocating its growth? In this episode of The Brand ON! Show, Brandon Coleman Jr takes a hard look at the “Owner’s Forest,” where entrepreneurs get so deep in the woods they lose sight of their brand’s bigger picture. From overconfidence and emotional blind spots to ignoring market signals,…
…
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1
Brand Alignment Pothole #2: External Marketing Vendors
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13:05External vendors can be a game-changer—or brand killer. In this episode of The Brand ON! Show, Brandon Coleman Jr exposes the potential negative impact external marketing vendors can have on your brand. From sales-driven agendas to short-term thinking, outside vendors often serve their own bottom line first, leaving your brand misaligned and off-tr…
…
continue reading