Are you Brand ON! or Brand OFF? Join branding legend Brandon Coleman Jr as he generously shares five decades and millions worth of business consulting insights with entrepreneurs everywhere. Catch Brandon’s infectious enthusiasm as you benefit from his success on thousands of brand alignment projects across many industries. Laugh as he delivers invaluable wisdom and experiences in his straight talking Texas style. Learn through engaging entrepreneurial success stories, surprise guests, and a ...
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Brandon Coleman Jr Podcasts
🚀 Welcome to Iconiq Entrepreneurs — Where Strategy Meets Impact Hosted by Erica Bailey, founder of IconiQ Consulting, the Iconiq Entrepreneurs Podcast is your weekly dose of bold insights, real conversations, and no-fluff strategies from the minds behind today’s most disruptive brands. 🎙 Every episode features innovative founders, thought leaders, & marketing experts who are building businesses that actually work—not just look good on paper. We dive into: ✅ Smart, scalable marketing strategi ...
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The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands. Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands. The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of bran ...
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The Brand Design Masters Podcast with Philip VanDusen is dedicated to helping you build the skills you need to design bullet-proof brands - for yourself, your business and for the clients and customers you serve. In every episode, Philip, his co-hosts and interview guests will share inspiration, ideas, trends and techniques that will lift you to greater heights as a creative professional or entrepreneur - so you can build a successful creative practice, business and personal brand in the Cre ...
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Boardroom Buzz is the straight-talk playbook for owners who built their service businesses from the crawlspace up and want to master the next move—whether that’s doubling down on growth or preparing for a life-changing exit. Hosted by Jason & Jeremy Julio—“The Blue-Collar Twins” who turned a service-truck start-up into a multimillion-dollar success—and mentored by veteran deal-maker Paul Giannamore, the show turns boardroom finance into stories you’d swap over a tailgate. Expect 40-minute de ...
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When leaders pass the mic to trendy marketing and tune out their brand truth, disaster follows. In this episode, Brandon Coleman Jr exposes the billion-dollar blunders of brands like Jaguar and Bud Light—case studies in how chasing cool can cost you your credibility. From tone-deaf campaigns to abandoned brand DNA, Brandon sounds the alarm on what …
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Systems Save the Day: David Mulcahy on Scaling O’Deer, Launching Ghost Scoopers & Leading Through Crisis
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53:36When a life-threatening brain injury sidelined his five-year-old son, David Mulcahy discovered whether the playbook he’d written for O’Deer South Shore & Cape Cod (natural deer, tick & mosquito control) could truly run without him. Spoiler: it did—and the EOS-driven machine now powers 26 spray rigs, year-round revenue and a fast-growing spinoff cal…
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Want to blow your budget, frustrate your team, and stall your brand’s momentum? East, just be a terrible client! In this episode of the Brand ON! Show, Brandon Coleman Jr flips the script with a tongue-in-cheek breakdown of six surefire ways to sabotage your success. From ghosting your team to micromanaging their every move, this guide hits all the…
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Stop Wasting Leads & Start Closing Sales | Jason Kramer – IconiQ Entrepreneurs EP 100
1:00:52
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1:00:52Are you pouring money into marketing with no idea what’s actually working? In this episode, Erica Bailey sits down with CRM and lead nurturing expert Jason Kramer, founder of Cultivize, to expose the blind spots that cost businesses thousands—and the simple systems that fix them. Jason shares his journey from teenage side hustler to CRM strategist …
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S06.EP12 - Creator Branding 101: How to Build a Creator Brand, Community & Business That Lasts with Jay Clouse
56:41
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56:41In this episode, we’re joined by Jay Clouse, one of the most trusted voices in the creator economy and founder of Creator Science, a platform helping creators become professional entrepreneurs. Jay has built a standout brand around clarity, consistency, and community—without chasing hype or shortcuts. We dig into what it really takes to build a bra…
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The Rebuild Mindset: Brandon Kraupp on Turning Setbacks into a Multi-State Service Machine
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40:38After losing his first fortune to a Ponzi scheme in his late twenties, Brandon Kraupp didn’t lick his wounds—he grabbed a clipboard. Today, his Utah-based Romex Pest Control spans four states, fields nearly two hundred teammates, and runs on an EOS-powered culture that blends door-knock grit with relentless data-tracking. Brandon sits down with the…
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Most people talk about hiring the right team, but few talk about how to be the right client. In this episode, Brandon Coleman Jr. flips the script, revealing how great outcomes start with great partnerships. Want world-class results? Stop hiring eagles and treating them like turkeys. From writing a crystal-clear one-page brief to giving feedback th…
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Legacy Through Film: Passion, Truth & Building w/ Purpose w/ Chance McClain | IconiQ Entrepreneurs 99
1:08:58
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1:08:58In this powerful episode of IconiQ Entrepreneurs, Erica sits down with Chance McClain—veteran, filmmaker, and founder of Heritage Films, who has produced over 800 cinematic documentaries preserving family legacies. From sports radio to Broadway to Streamy-nominated films, Chance’s journey is anything but linear. He shares why “follow your passion” …
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The Beehive Blueprint: Jason Carpenter’s 3,000-Page SOP, Million-Door Data Engine & Golf-Course Deal Flow
46:31
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46:31From mortgaging his house for a used “bug truck” to commanding Ohio’s slickest 10,000-sq-ft “Beehive” HQ, Jason Carpenter has turned Environmental Pest Management into the Midwest’s apartment-pest juggernaut—servicing 1 million+ units with a patented data platform (“Pest Genius”) and a 3,000-page digital playbook that lets the business run while he…
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Brandon Coleman Jr exposes the brutal truth: most so-called “brand strategists” aren’t strategic at all. In this episode, he breaks down exactly how to separate the real deal from the résumé fluff. Want someone who’s moved markets, not just pixels? Ask the right questions. Demand case studies. Expect measurable results. Because when your brand’s at…
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Scaling Spidexx: Coleman Spaulding’s Door-Knock Grit, Nine Acquisitions & the Next Chapter After Proactive
1:08:04
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1:08:04Coleman Spaulding cut his teeth knocking doors for Safeguard in 2005, parlayed that experience into Proactive Pest Management in suburban Chicago, and—after a decade of steady growth—launched Spidexx Pest Control in 2016 with a bigger vision: blend door-to-door horsepower, bolt-on buys, and EOS culture to build a multistate platform. Fresh off sell…
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S06.EP11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon
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44:32In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi. » Learn more at https://justcreative.com/podcast Known for shaping bold, human brands for some of the world’s most iconic companies, Simon shares how his team builds what they call Intelligent Identities™—living systems designed f…
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R Blank: Science, Simplicity & the Brand Built to Protect
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34:49R Blank didn’t just start a company—he built a brand with a mission most people didn’t even know they needed. In this episode of The Brand ON Show, Brandon Coleman Jr. unpacks how SYB (Shield Your Body) is turning scientific credibility into consumer trust by tackling the invisible risks of EMF radiation. No scare tactics. No fluff. Just real produ…
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Brandon Coleman Jr. on Gratitude, Growth, and the Power of Alignment | iconiQ Entrepreneurs EP 98
44:29
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44:29In this powerhouse episode of Innovative Entrepreneurs, host Erica Bailey sits down with legendary brand evangelist and author Brandon Coleman Jr. to talk about the truth behind successful branding—and why most entrepreneurs are leaving growth on the table. Brandon shares how he built—and sold—one of the most successful mid-sized branding firms in …
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From High-School Dropout to $12 M Pest-Control Powerhouse: Jared LaJaunie’s 18-Year Climb on the Gulf Coast
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1:00:10Louisiana native Jared LaJaunie went from quitting school at 17 to leading 65-plus employees, 72 trucks, and four branches of LaJaunie’s Pest Control—now tracking $12 million in annual revenue. In this candid sit-down with the Blue-Collar Twins, Jared breaks down the sales grit he learned at Orkin, the mindset shift that doubled his vision, and the…
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Brandon’s episode on BeatiDudes: The Real Story Behind Brand ON!
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55:21In this episode of BeatiDudes, Brandon Coleman Jr brings what he’s known for: no fluff, just truth about what it takes to build a brand—and a life—that delivers. Brandon breaks down why brand alignment isn’t about logos or catchy names. It’s where your promise meets your delivery at every touchpoint. From turning a small-town Christmas attraction i…
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Why I Rebranded My Podcast + The Strategy Small Businesses Actually Need | IconiQ Entrepreneurs 97
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17:54Welcome to the first episode of the newly rebranded IconiQ Entrepreneurs podcast! 🎙️ In this episode, host Erica Bailey—managing partner of IconiQ Marketing—pulls back the curtain on why the podcast formerly known as Innovative Entrepreneurs got a brand new name, a bold new direction, and a much bigger mission. 🔗 Timestamps 0:00 – Welcome & Big New…
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In PS3 We Trust: Paul Sansone Jr. on Sub-Prime Innovation, TikTok Car Sales & the 100-Year Dealer Legacy
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52:13
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52:13Third-generation dealer Paul “PS3” Sansone III joins the Blue-Collar Twins to share how Sansone Jr’s Auto Group balances 67 years of family tradition with social-media hustle, deep-subprime financing, and a brand-new Keyport Kia store. From rent-to-own experiments that became New Jersey Auto Lending to “Motivational Mondays” that fire up 25 salespe…
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Personal Branding Power Tips In this episode of the Brand Design Masters podcast, Philip delves into an advanced perspective on personal branding, which he dubs 'Personal Branding 2.0'. Philip explores the evolution of personal branding and discusses how creative professionals can leverage new platforms and formats, like short-form video on TikTok …
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You’ve got questions about brand alignment—Brandon Coleman Jr has straight answers. In this episode of The Brand ON! Show, Brandon tackles the top five questions he hears from entrepreneurs all over the world. What is brand alignment? Why does it matter? How long does it take? Is there a shortcut? And most importantly, are you the one holding your …
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S06.EP10 - Problem Framing: Rewire How You Think, Create, and Lead with Rory Sutherland
1:12:24
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1:12:24In this episode of JUST Branding, we’re joined by the brilliant and delightfully unconventional Rory Sutherland, Vice Chairman of Ogilvy UK, TED speaker, and author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense. Rory takes us deep into the world of problem framing, a powerful technique that flips business challenges on their head …
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Building Axel: Sean DeDeyn’s Path from D-1 Wrestling to a Staffing Powerhouse
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33:05Former Rutgers heavyweight Sean DeDeyn turned a hard-charging wrestling mindset into The Axel Group, a niche staffing firm that now supplies talent across every stage of major construction projects. Sean joins the Blue-Collar Twins to unpack the six-year sprint from a two-desk office to a 30-person team, a tech-driven recruiting engine, and side ve…
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In this episode of The Brand ON! Show, Brandon Coleman Jr cuts through the noise and breaks down the one thing separating forgettable businesses from unstoppable brands: alignment. Not logos. Not color palettes. Alignment—where your promise and your delivery match at every customer touchpoint. Brandon introduces a simple but powerful 8-question qui…
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IEP 96: Scaling with Clarity: How to Lead, Build, and Grow Without Burnout with Courtney De Ronde
1:14:26
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1:14:26In this episode of Innovative Entrepreneurs, Erica Bailey sits down with Courtney De Ronde, CPA, CEO of Forge Financial, and creator of the Simple Scale-Up System. With over 20 years in finance and leadership, Courtney shares the frameworks that help businesses escape the chaos of startup life and transition into sustainable, scalable growth. Disco…
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From Candy Bars to Cleaning Empires: Dom Williams on Systems, Mindset & Multiple Revenue Streams
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34:45Serial entrepreneur Dom Williams sits down with the Blue-Collar Twins to reveal how a kid running county-wide candy routes now leads a 200-employee cleaning company, owns drive-thru “drink barns,” flips HUD rentals, and is launching a lounge—while coaching other service-business owners past the six- and seven-figure ceiling. You’ll hear: Early Hust…
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S06.EP09 - Coaching for Brand Builders: Guide Clients to Clarity Without Burning Out
1:09:21
1:09:21
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1:09:21In this episode of JUST Branding, we sit down with Michael Bungay Stanier (MBS), the best-selling author of The Coaching Habit, The Advice Trap, and How to Work with (Almost) Anyone, to explore how coaching can become your secret weapon in branding and business. Learn more at https://justcreative.com/podcast If you’re a creative shifting into strat…
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Shawn D. Nelson: No Fluff, All Strategy: The Lovesac Philosophy of Design for Life
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39:49Shawn D. Nelson didn’t just build a couch—he built a brand with backbone. In this episode of The Brand ON! Show, Brandon Coleman Jr unpacks how a bean bag turned into a $700M company by rejecting planned obsolescence and designing products that evolve with the customer. Lovesac’s philosophy? “Design for Life.” No fluff. No waste. Just smart, modula…
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IEP 95: How Jay Conner Raised $2M in 90 Days Without Asking for a Dime
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45:50In this powerhouse episode of Innovative Entrepreneurs, Erica Bailey sits down with real estate investing legend Jay Conner—widely known as The Private Money Authority. Jay shares how he raised over $2 million in under 90 days without ever pitching a deal or asking anyone for money. Learn Jay’s proven approach to raising capital through self-direct…
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Oceanside Service: Scott Nelson’s 36-Year HVAC Journey from One-Man Shop to 10 Million in Revenue
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1:01:39The Blue-Collar Twins sit down with Scott Nelson, founder of Central-Jersey’s iconic Oceanside Service—the turquoise-truck HVAC firm he bootstrapped for 36 years before handing the keys to private equity earlier this spring. Scott unpacks the branding bets, “golden-handcuff” culture, and 20 %-margin playbook that turned a $600 van into a top-1 % co…
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Stop Waiting, Start Earning: Nick Loper’s Straight Talk on Side Hustles
43:42
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43:42Most people don’t need another dream—they need a plan. In this episode of The Brand On! Show, Brandon Coleman Jr., talks with Nick Loper of Side Hustle Nation about cutting through the hype and building income streams that actually work. No lottery schemes. No or viral fantasies; just smart, tested moves, rooted in your own strengths and what the m…
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From Wall Street to Water-Damage Warrior: How John Majeski Scaled Four SERVPRO Franchises—and Aims to Top the Northeast by 2034
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43:13Lifeguard buddies turned blue-collar founders Jason & Jeremy Julio reconnect with longtime friend John Majeski—once a Manhattan finance analyst, now the force behind four thriving SERVPRO franchises across New Jersey. John breaks down the gritty first three-year slog, the culture playbook that powers his team, and the BHAG that keeps everyone rowin…
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Brand Alignment: Art, Science, or Common Sense?
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17:12Great brand alignment is part art, part science, a whole lot of common sense —and 100% essential for business success. In this episode, Branding legend Brandon Coleman Jr reveals proven strategies that top-performing brands use to stay aligned and avoid the pitfalls of self-proclaimed “experts.”Whether you're launching a startup, scaling a business…
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IEP 94: From Tanks to Tees: How Brandon Built a 7-Figure Brand from a Pandemic Purchase
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56:12Hey, entrepreneurs! Welcome back to the Innovative Entrepreneurs Podcast, where we bring you the brightest minds in business, design, and strategy. I’m Erica Bailey, and today’s guest is Brandon Mills—a veteran, tech geek, and powerhouse CEO who turned an outdated embroidery shop into a 7-figure branding company with national and international reac…
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From Side-Hustle to Eight-Figure Exit: The Blue Collar Twins
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55:17
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55:17Meet Jason & Jeremy Julio—the Blue-Collar Twins—as they trade gym whistles for board-room banter and join producer-turned-host Dylan Seals behind the mic. In their debut as co-hosts they unpack: Side-Hustle Genesis – the late-night kitchen-table brainstorm that birthed Last Bite Mosquito & Tick. Scaling While Clocked-In – juggling lesson plans, bea…
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S06.EP08 - Making Brands Relevant: How to Connect Culture, Creativity & Commerce with Cyril Louis
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44:28In this episode of JUST Branding, we sit down with hybrid creative leader Cyril Louis who is Creative Partner at The Royals and the mind behind campaigns for Beats by Dre, EA Games, and Heineken to unpack how brands can become culturally relevant and commercially effective. We explore: • What “brands in culture” really means (hint: it’s more than j…
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The Most Influential Brand Alignment Strategy Gratitude is not only part of a virtuous life—it’s also the single most influential brand alignment strategy. When used as the foundation of your values-driven branding and emotional brand experience, gratitude fosters enduring customer relationships and strengthens brand loyalty. By integrating the ene…
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Paul Giannamore Unfiltered: Hustling Out of Chicago, Cracking Wall Street, and Building POTOMAC M&A
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1:14:13Meet Jason & Jeremy Julio—the Blue-Collar Twins turned eight-figure sellers— as they step in as your new co-hosts of The Boardroom Buzz. In their maiden voyage they flip the script, putting mentor Paul Giannamore in the hot seat to uncover the back-alley hustle that took him from inner-city Chicago to building Potomac M&A into a middle-market power…
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(Classic Rewind) Brand Alignment Leadership
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12:38Just like the very best championship-level athletes, entrepreneurs are responsible for leading their team, and their brand, to victory. Whether you were blessed with the gift of situational awareness and can see the whole business playing field at once, or you need guidance and support to align your brand, understanding the imperative need of leade…
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S06.EP07 - Smarter Brand Growth: How to Align Marketing & Sales (with ABM/ABX) with Jennifer Mancusi
1:02:56
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1:02:56In this episode of JUST Branding, we unpack Account-Based Experience (ABX) which is a strategic approach that unites marketing, sales, and customer success to drive focused, sustainable brand growth. Learn more at justcreative.com/podcast Our guest walks us through their 7 Steps to ABX Success, offering a clear, practical framework to move from sca…
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The Brand Power of Education: Jim Keyes on Turning Learning into Legacy
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40:50In this episode of The Brand ON! Show, Brandon Coleman Jr digs into the powerful story of Jim Keyes—former CEO of 7-Eleven and Blockbuster—who proves that education isn’t just a credential, it’s a launchpad. From humble beginnings to leading billion-dollar turnarounds, Jim shares how learning, reinvention, and personal brand shaped every chapter of…
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Michael Neeley: Brand Alignment Meets Business Strategy
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37:16In this episode of The Brand ON! Show, Brandon Coleman Jr teams up with business strategist Michael Neeley to break down what most entrepreneurs miss: branding without strategy is just noise. They dive into solopreneurs, rebranding for scalability, and how over-branding can kill your message. From exit strategies to podcast cover designs, this is a…
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S06.EP06 - Unlocking Innovation: How Play & Creativity Drive Success with Melissa Dinwiddie
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57:34
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57:34Is creativity the key to unlocking innovation? In this episode of JUST Branding, we sit down with Melissa Dinwiddie — innovation strategist, keynote speaker, and author of The Creative Sandbox Way. Learn more at https://justcreative.com/podcast Melissa’s journey from calligraphy and jazz to corporate consulting has given her a unique perspective on…
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Brand Alignment Pothole #7: Unintentional Morphing
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12:12Brand alignment isn’t a one-time decision—it’s a daily battle. The moment you let trends, internal politics, or knee-jerk reactions dictate your brand, you start drifting. And drift kills. Confused teams, lost customers, diluted messaging—it all adds up to irrelevance. Your brand’s core promise isn’t up for negotiation. Lock in your North Star, aud…
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Brand Alignment Pothole #6: Compromising to Please Others
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15:14Trying to make everyone happy? Congratulations—you’ve just built the most forgettable brand in the room. In this episode of The Brand ON! Show, Brandon Coleman Jr breaks down why great branding is never done by committee. From clueless stakeholder input to family drama and employees resisting change, Brandon exposes how brands get watered down into…
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Episode 93: Kimberly Hightower on Reinventing Success After 50 | Bold Moves & Career Evolution
1:22:54
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1:22:54Hey, entrepreneurs! Welcome back to the Innovative Entrepreneurs Podcast, where we bring you the brightest minds in business, design, and strategy. I’m Erica Bailey, and today’s guest is Kimberly Hightower—a powerhouse entrepreneur and business strategist who’s redefining what it means to evolve and thrive at any age. Kimberly’s story is a mastercl…
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Brand Alignment Pothole #5: The Wrong Brand or Concept
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14:03Some entrepreneurs start off with the wrong brand or business concept. Many don’t realize how critical beginning with the right brand is. It is the foundation of your business. In this episode of The Brand ON! Show, Brandon Coleman Jr breaks down why most entrepreneurs screw this up—rushing through branding, trusting the wrong people, or inheriting…
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S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson
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1:07:20Buckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point. 👉 Learn more: https://justcreative.com/podcast/ No fluff. Just straight-up marketing truth from one of the sharpest minds in the game. We discuss: ▶︎ Marketing Myths & Industr…
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Episode 92: Merging Design & Science: How Todd Bracher is Disrupting Innovation & Problem-Solving
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51:39Hey, entrepreneurs! Welcome back to the Innovative Entrepreneurs Podcast, where we bring you the brightest minds in business, design, and strategy. I’m Erica Bailey, and today’s guest is Todd Bracher, a globally recognized industrial designer, strategist, and thought leader in innovation. Todd has spent years at the intersection of design, science,…
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Brand Alignment Pothole #4: Personal Pride and Success
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12:41Your brand’s biggest threat? It might be you. In this episode of The Brand ON! Show, Brandon Coleman Jr tackles the brutal truth—personal pride and past success can quietly wreck your brand. From business owners clinging to bad logos because “family made it” to leaders too smug to pivot, Brandon exposes the ego traps that stall growth. Just because…
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The Best LinkedIn Video Strategy for 2025
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12:07The Best LinkedIn Video Strategy for 2025 In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of LinkedIn for video marketing. He discusses the importance of understanding different LinkedIn video formats, including feed videos, short videos, and LinkedIn Live, emphasizing their unique advantages. Ph…
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