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From Posts to Profits: Maximizing Your Influencer Marketing Strategy with Ishveen Jolly
Manage episode 476863364 series 14410
The influencer marketing landscape has transformed dramatically, with Open Sponsorship evolving from a platform connecting pro athletes with brands to a tech-enabled agency helping businesses maximize content across all marketing channels. Athletes and influencers now provide exceptional ROI when their content is strategically amplified beyond social media posts.
• Influencer partnerships work best when integrated across your existing marketing channels (email, website, paid ads)
• Athlete content can be repurposed for 6 months in your marketing with proper rights agreements
• College athletes now represent a massive opportunity for local business partnerships
• Female athletes and WNBA players have seen exponential growth in influencer value
• Even "mundane" industries benefit from influencer partnerships that add storytelling elements
• Micro-influencers with highly engaged communities often outperform celebrities for specific target audiences
Guest Contact Information:
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Chapters
1. Introduction to Influencer Marketing (00:00:00)
2. Open Sponsorship's Evolution (00:03:15)
3. Effective Influencer Partnerships (00:10:45)
4. Finding the Right Brand Match (00:17:12)
5. Case Studies in Retail Success (00:29:05)
6. B2B Influencer Strategies (00:36:58)
7. Budget Flexibility and Planning (00:44:07)
1011 episodes
From Posts to Profits: Maximizing Your Influencer Marketing Strategy with Ishveen Jolly
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
Manage episode 476863364 series 14410
The influencer marketing landscape has transformed dramatically, with Open Sponsorship evolving from a platform connecting pro athletes with brands to a tech-enabled agency helping businesses maximize content across all marketing channels. Athletes and influencers now provide exceptional ROI when their content is strategically amplified beyond social media posts.
• Influencer partnerships work best when integrated across your existing marketing channels (email, website, paid ads)
• Athlete content can be repurposed for 6 months in your marketing with proper rights agreements
• College athletes now represent a massive opportunity for local business partnerships
• Female athletes and WNBA players have seen exponential growth in influencer value
• Even "mundane" industries benefit from influencer partnerships that add storytelling elements
• Micro-influencers with highly engaged communities often outperform celebrities for specific target audiences
Guest Contact Information:
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Chapters
1. Introduction to Influencer Marketing (00:00:00)
2. Open Sponsorship's Evolution (00:03:15)
3. Effective Influencer Partnerships (00:10:45)
4. Finding the Right Brand Match (00:17:12)
5. Case Studies in Retail Success (00:29:05)
6. B2B Influencer Strategies (00:36:58)
7. Budget Flexibility and Planning (00:44:07)
1011 episodes
All episodes
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