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SEO Expert Bruce Clay Reveals AI Secrets

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Manage episode 471841831 series 3344454
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational.

  • SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
  • Bruce's "siloing" method organizes content by topic to showcase subject expertise.
  • Proper "link equity" distribution is crucial but often misunderstood.
  • Google’s AI Overview has cut top organic click-through rates by up to 70%.
  • Content that thoroughly answers questions performs best in search and AI results.
  • Small businesses can compete using Google Business Profiles and local reviews while phasing in SEO.
  • Bruce suggests four-week sprint planning for SEO due to constant algorithm shifts.
  • Question-based searches have grown from 4% to 16% of all queries.
  • Websites need technical excellence just to qualify for rankings.

Guest Contact Information:

linkedin.com/in/bruce-clay

bruceclay.com

seotools.com

More from EWR and Matt:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. SEO Expert Bruce Clay Reveals AI Secrets (00:00:00)

2. Introduction to the Father of SEO (00:00:01)

3. The Evolution of SEO Over Time (00:01:44)

4. COVID's Impact on SEO Education (00:06:00)

5. AI's Role in Modern SEO (00:08:58)

6. Content Intent and Google's Requirements (00:15:53)

7. Link Equity Distribution Strategies (00:24:23)

8. SEO for Local vs. National Businesses (00:39:06)

9. Dealing with Traffic Drops and AI (00:45:36)

10. Structuring SEO for Small Business Budgets (01:09:06)

11. Value of Staying Current with SEO (01:17:28)

652 episodes

Artwork
iconShare
 
Manage episode 471841831 series 3344454
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational.

  • SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
  • Bruce's "siloing" method organizes content by topic to showcase subject expertise.
  • Proper "link equity" distribution is crucial but often misunderstood.
  • Google’s AI Overview has cut top organic click-through rates by up to 70%.
  • Content that thoroughly answers questions performs best in search and AI results.
  • Small businesses can compete using Google Business Profiles and local reviews while phasing in SEO.
  • Bruce suggests four-week sprint planning for SEO due to constant algorithm shifts.
  • Question-based searches have grown from 4% to 16% of all queries.
  • Websites need technical excellence just to qualify for rankings.

Guest Contact Information:

linkedin.com/in/bruce-clay

bruceclay.com

seotools.com

More from EWR and Matt:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. SEO Expert Bruce Clay Reveals AI Secrets (00:00:00)

2. Introduction to the Father of SEO (00:00:01)

3. The Evolution of SEO Over Time (00:01:44)

4. COVID's Impact on SEO Education (00:06:00)

5. AI's Role in Modern SEO (00:08:58)

6. Content Intent and Google's Requirements (00:15:53)

7. Link Equity Distribution Strategies (00:24:23)

8. SEO for Local vs. National Businesses (00:39:06)

9. Dealing with Traffic Drops and AI (00:45:36)

10. Structuring SEO for Small Business Budgets (01:09:06)

11. Value of Staying Current with SEO (01:17:28)

652 episodes

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