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SEO Expert Bruce Clay Reveals AI Secrets
Manage episode 471841831 series 3344454
Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational.
- SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
- Bruce's "siloing" method organizes content by topic to showcase subject expertise.
- Proper "link equity" distribution is crucial but often misunderstood.
- Google’s AI Overview has cut top organic click-through rates by up to 70%.
- Content that thoroughly answers questions performs best in search and AI results.
- Small businesses can compete using Google Business Profiles and local reviews while phasing in SEO.
- Bruce suggests four-week sprint planning for SEO due to constant algorithm shifts.
- Question-based searches have grown from 4% to 16% of all queries.
- Websites need technical excellence just to qualify for rankings.
Guest Contact Information:
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Chapters
1. SEO Expert Bruce Clay Reveals AI Secrets (00:00:00)
2. Introduction to the Father of SEO (00:00:01)
3. The Evolution of SEO Over Time (00:01:44)
4. COVID's Impact on SEO Education (00:06:00)
5. AI's Role in Modern SEO (00:08:58)
6. Content Intent and Google's Requirements (00:15:53)
7. Link Equity Distribution Strategies (00:24:23)
8. SEO for Local vs. National Businesses (00:39:06)
9. Dealing with Traffic Drops and AI (00:45:36)
10. Structuring SEO for Small Business Budgets (01:09:06)
11. Value of Staying Current with SEO (01:17:28)
652 episodes
SEO Expert Bruce Clay Reveals AI Secrets
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
Manage episode 471841831 series 3344454
Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational.
- SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
- Bruce's "siloing" method organizes content by topic to showcase subject expertise.
- Proper "link equity" distribution is crucial but often misunderstood.
- Google’s AI Overview has cut top organic click-through rates by up to 70%.
- Content that thoroughly answers questions performs best in search and AI results.
- Small businesses can compete using Google Business Profiles and local reviews while phasing in SEO.
- Bruce suggests four-week sprint planning for SEO due to constant algorithm shifts.
- Question-based searches have grown from 4% to 16% of all queries.
- Websites need technical excellence just to qualify for rankings.
Guest Contact Information:
More from EWR and Matt:
Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast
Free SEO Consultation: www.ewrdigital.com/discovery-call
With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.
Find more episodes here:
Follow us on:
Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast
Connect With Matthew Bertram:
Website: www.matthewbertram.com
Instagram: @matt_bertram_live
LinkedIn: @mattbertramlive
Powered by: ewrdigital.com
Chapters
1. SEO Expert Bruce Clay Reveals AI Secrets (00:00:00)
2. Introduction to the Father of SEO (00:00:01)
3. The Evolution of SEO Over Time (00:01:44)
4. COVID's Impact on SEO Education (00:06:00)
5. AI's Role in Modern SEO (00:08:58)
6. Content Intent and Google's Requirements (00:15:53)
7. Link Equity Distribution Strategies (00:24:23)
8. SEO for Local vs. National Businesses (00:39:06)
9. Dealing with Traffic Drops and AI (00:45:36)
10. Structuring SEO for Small Business Budgets (01:09:06)
11. Value of Staying Current with SEO (01:17:28)
652 episodes
All episodes
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