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How Authentic Storytelling Builds Brand Trust with Owen Garitty

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Manage episode 495649624 series 3344454
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Authentic storytelling in marketing is much more than a trendy buzzword; it's a comprehensive strategy that should permeate every customer interaction from first touch to final purchase and beyond.
• Effective storytelling means presenting your brand's story as an evolving journey that spans multiple touchpoints
• The customer journey increasingly happens off your website, making platform-diverse content essential
• YouTube is overtaking Google as a search destination, highlighting the growing importance of video content
• When articulating your unique value, ensure it's something competitors can't claim, and focus on specific customer experiences
• Create a content ecosystem with three tiers: hero content (high production), hub content (product-focused), and hygiene content (quick updates)
• Assert your company value—don't be afraid to boldly state "we are" rather than "we could" or "we do"
• Brands should measure top-of-mind awareness and brand favorability to track storytelling effectiveness
Guest Contact Information:

linkedin.com/in/owen-garitty

fpwmedia.com

More from EWR and Matt:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. Introduction to Marketing Storytelling (00:00:00)

2. Defining True Brand Storytelling (00:07:54)

3. YouTube's Growing Dominance in Search (00:15:03)

4. Building Content Ecosystems That Convert (00:21:50)

5. Data-Driven Case Studies and Documentaries (00:31:51)

6. Overcoming Procrastination in Content Creation (00:39:21)

7. Closing Thoughts and Unknown Secret (00:47:48)

651 episodes

Artwork
iconShare
 
Manage episode 495649624 series 3344454
Content provided by MatthewBertram.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MatthewBertram.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Authentic storytelling in marketing is much more than a trendy buzzword; it's a comprehensive strategy that should permeate every customer interaction from first touch to final purchase and beyond.
• Effective storytelling means presenting your brand's story as an evolving journey that spans multiple touchpoints
• The customer journey increasingly happens off your website, making platform-diverse content essential
• YouTube is overtaking Google as a search destination, highlighting the growing importance of video content
• When articulating your unique value, ensure it's something competitors can't claim, and focus on specific customer experiences
• Create a content ecosystem with three tiers: hero content (high production), hub content (product-focused), and hygiene content (quick updates)
• Assert your company value—don't be afraid to boldly state "we are" rather than "we could" or "we do"
• Brands should measure top-of-mind awareness and brand favorability to track storytelling effectiveness
Guest Contact Information:

linkedin.com/in/owen-garitty

fpwmedia.com

More from EWR and Matt:

Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon Podcast

Free SEO Consultation: www.ewrdigital.com/discovery-call

With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online.
Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability.
Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve.

Find more episodes here:

youtube.com/@BestSEOPodcast

bestseopodcast.com

bestseopodcast.buzzsprout.com

Follow us on:

Facebook: @bestseopodcast
Instagram: @thebestseopodcast
Tiktok: @bestseopodcast
LinkedIn: @bestseopodcast

Connect With Matthew Bertram:

Website: www.matthewbertram.com

Instagram: @matt_bertram_live

LinkedIn: @mattbertramlive

Powered by: ewrdigital.com

Support the show

  continue reading

Chapters

1. Introduction to Marketing Storytelling (00:00:00)

2. Defining True Brand Storytelling (00:07:54)

3. YouTube's Growing Dominance in Search (00:15:03)

4. Building Content Ecosystems That Convert (00:21:50)

5. Data-Driven Case Studies and Documentaries (00:31:51)

6. Overcoming Procrastination in Content Creation (00:39:21)

7. Closing Thoughts and Unknown Secret (00:47:48)

651 episodes

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